Top 5 Limitations in Reporting Using QuickBooks Online

Published: October 25, 2024

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Hannah Recker

Growth Marketer

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QuickBooks Online, a popular accounting software from Intuit, is widely used by small businesses and freelancers for their business accounting needs. However, despite its user-friendly interface and basic functionality, many business owners encounter significant limitations when it comes to reporting. This article explores the top five cons of QuickBooks Online in reporting and offers potential solutions.

The Disadvantages of QuickBooks: Reporting Challenges

1. Customization Constraints in QuickBooks Online Reporting

Limited Built-in Custom Reports

While QBO provides standard reports, users often struggle to tailor them to specific business needs. This limitation becomes apparent when trying to create:

  • Department-specific reports
  • Granular details by product line
  • Custom financial reports

Many businesses resort to third-party apps or extensive manual work to achieve the level of customization they need. The lack of advanced reporting options in QuickBooks Online often leads to inefficiencies and frustration among entrepreneurs and bookkeepers.

Lack of Advanced Filtering and Grouping Options

QuickBooks Online restricts users’ ability to filter data using complex conditions. This limitation becomes evident when trying to:

  • Apply multi-layered filters (e.g., by date, location, and product category simultaneously)
  • Create advanced groupings beyond basic levels
  • Sort data using multiple criteria

These constraints can significantly impact the functionality of the accounting solution for businesses with complex reporting needs, especially when compared to the QuickBooks Desktop version.

2. File Size and Data Handling Limitations

Struggles with Large Datasets

QuickBooks Online reports often struggle to process large volumes of data efficiently. This limitation leads to:

  • System crashes when generating comprehensive reports
  • The need to break up reports into smaller chunks
  • Reduced date ranges to avoid performance issues

For businesses managing large volumes of transactions, this limitation causes significant inefficiencies in their accounting and bookkeeping processes, particularly for those dealing with ecommerce or multiple bank accounts.

Limited Date Ranges for Reports

QuickBooks Online frequently encounters issues when handling year-long or multi-year reports. Users experience:

  • System crashes or timeouts when attempting to generate long-term reports
  • The need to export data month by month for accurate reporting
  • Difficulties in analyzing long-term trends or year-over-year comparisons

These limitations are particularly problematic for businesses that need to analyze historical financial data or prepare comprehensive financial reports for profitability analysis.

3. Integration Limitations

Difficulty Syncing with External Tools

Users face challenges when trying to integrate QuickBooks Online with other platforms to generate comprehensive reports. This limitation affects:

  • Syncing with CRM systems
  • Integration with inventory management software
  • Consolidating data for project management and job costing

Businesses relying on multiple systems find QuickBooks Online’s limited integration capabilities to be a major bottleneck for creating consolidated reports that provide a holistic view of their operations.

Reliance on Manual Processes Due to Limited Integration

The lack of seamless integration often forces users to resort to manual data transfers or rely heavily on spreadsheets like Excel. This workaround:

  • Increases the chance of human error
  • Consumes valuable time and resources
  • Limits real-time reporting capabilities

Many businesses find themselves spending excessive time on manual data entry and consolidation due to these integration limitations, which can be particularly challenging for medium-sized businesses with complex workflows.

4. Performance Issues with Larger Data

Lagging and Sluggish Performance

As businesses scale and their data grows, QuickBooks Online’s performance often degrades. Users experience:

  • Slower response times when generating reports
  • Difficulties handling multiple users accessing the system simultaneously
  • Increased wait times for routine financial analysis

These performance issues can lead to significant inefficiencies, especially for businesses that rely on timely financial information for decision-making. The problem is often exacerbated for companies using the Simple Start or basic versions of QuickBooks Online.

Inconsistent Load Times for Reports

Users report varying load times when running complex or multi-year reports in QuickBooks Online. This inconsistency results in:

  • Unpredictable wait times for report generation
  • System crashes during report creation
  • Difficulties in scheduling regular financial reviews

These issues can disrupt workflows and make it challenging to maintain consistent reporting schedules, particularly for businesses that require frequent bank reconciliation or detailed expense tracking.

5. Inadequate Support for Complex Businesses

Multi-EntityReporting

QuickBooks Online struggles to provide sufficient support for businesses with multiple locations, divisions, or entities. This limitation affects:

  • Generating consolidated reports across multiple business units
  • Providing detailed breakdowns by division or location
  • Comparing performance across different segments of the business

Users face significant challenges when trying to create reports that offer a comprehensive view of their complex business structures, often requiring add-ons or separate instances of QuickBooks Online for each entity.

Lack of Granular Control over User Permissions for Reporting

QuickBooks Online‘s limited permissions framework complicates reporting for businesses with multiple users needing different levels of access. This results in:

  • Difficulties in restricting sensitive financial data
  • Challenges in delegating report creation tasks
  • Inability to customize user access based on roles or departments

These limitations can lead to security concerns and inefficiencies in report distribution and management, especially for businesses with a higher number of users or those requiring strict financial controls.

Addressing QuickBooks Online Reporting Challenges

While QuickBooks Online offers many advantages for small businesses and self-employed individuals, its reporting limitations can be significant for growing companies. To overcome these challenges, businesses can consider the following solutions:

Expand Report Customization Options

To overcome QuickBooks Online’s built-in limitations, businesses can leverage cloud-based solutions like Coefficient that integrate with spreadsheet software, enabling highly customizable reports. With Coefficient, users can:

  • Create tailored reports with advanced filtering and sorting options
  • Design custom layouts and formats without switching between tools
  • Incorporate data from multiple sources into a single report

Automate Data Syncing 

Cloud-based solutions can automate the data import and export process, making it easier to handle large datasets without breaking reports into smaller chunks. This approach:

  • Eliminates the need for manual data entry or exports
  • Reduces the risk of errors associated with manual data handling
  • Allows for real-time data sync from multiple sources

Integrate QuickBooks Online with Other Business Tools

By using Coefficient to integrate QuickBooks Online with other platforms like HubSpot, businesses can gain a deeper understanding of their overall performance and financial health:

  • Combine financial data with sales and marketing metrics for comprehensive insights
  • Automate data syncing to ensure real-time accuracy across all reports
  • Create custom dashboards that blend data from multiple sources for holistic analysis

Evaluate Your Options: When to Consider Alternatives

For businesses that find QuickBooks Online’s limitations too restrictive, it may be worth exploring alternative accounting software options such as Xero or upgrading to QuickBooks Pro or Enterprise solutions. However, this decision should be weighed carefully, considering factors such as:

  • The learning curve associated with new software
  • Pricing plans and monthly subscription costs
  • Scalability and long-term business needs
  • Availability of customer support and resources

Overcoming QuickBooks Accounting Limitations: The Path Forward

While QuickBooks Online offers many benefits for small businesses, its reporting limitations can hinder growth and efficiency for some users. By understanding these challenges and exploring solutions like cloud-based integrations, businesses can significantly enhance their reporting capabilities. 

To overcome these limitations and streamline your business accounting process, consider getting started with Coefficient. With Coefficient’s powerful integration and reporting tools, you can unlock the full potential of your QuickBooks Online data and gain deeper insights into your business performance.

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