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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
With HubSpot Insights gone, sales teams need a replacement that’s faster and more comprehensive than manual research. The fastest solution combines direct CRM integration with AI-powered enrichment formulas.
This approach processes thousands of leads in minutes instead of hours, giving you the firmographic data needed for effective lead scoring and segmentation.
Replace HubSpot Insights with AI-powered enrichment using Coefficient
Coefficient provides the fastest replacement by bringing GPT capabilities directly into Google Sheets. You can import leads from HubSpot and enrich them with AI formulas in a single workflow.
The “drag-down” functionality makes this exponentially faster than alternatives. Create one formula and apply it to thousands of rows instantly, processing entire lead lists in minutes rather than hours of manual research.
How to make it work
Step 1. Import your leads directly from HubSpot.
Use Coefficient to pull your contact data:. This imports your lead list with existing data like names, companies, and contact information directly into Google Sheets.
Step 2. Add AI enrichment formulas for missing data.
Create columns for Company Size, Industry, and Country. Add these formulas:for company size,for standardized industry categories, andfor location data.
Step 3. Process your entire lead list instantly.
Select your formula cells and double-click the fill handle to apply them to all rows. The AI will process hundreds or thousands of leads simultaneously, populating firmographic data in minutes.
Step 4. Set up automatic refreshes for ongoing enrichment.
Schedule your HubSpot import to refresh daily or weekly. New leads will automatically get enriched with the same formulas, maintaining data quality without manual intervention.
Step 5. Create conditional formulas to avoid overwriting existing data.
Useto only enrich missing data. This saves processing time and preserves any manually verified information you already have.
Get back to full-speed lead qualification
This approach doesn’t just replace HubSpot Insights—it provides superior functionality with faster processing and more comprehensive data. Your lead qualification process can run at full speed again. Start enriching your leads with Coefficient today.
