COEFFICIENT FOR MARKETING

Name: Coefficient
Brand: Coefficient
Rating: 4.9 (574 reviews)

Spend more time marketing instead of building reports

Optimize marketing activities by combining live data from your marketing stack, creating custom analyses, and automating reporting in your spreadsheet.

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500,000+ happy users

Trusted by marketing industry leaders

Unlock the power of your data by
connecting spreadsheets directly to your systems.

FULL-FUNNEL PERFORMANCE TRACKING

Measure impact across the customer journey

Combine live data from your ad platforms, analytics tools, and CRM to build a 360-degree view
Identify funnel drop-off points in real-time to optimize conversion rates
Showcase trends by using dynamic filters and snapshots to analyze historical data

"The sheer brilliance of easily syncing any data from any source into Google Sheets or Excel is just amazing.”

Sunil Neurgaonkar, Marketer and Podcast Founder

REAL-TIME SPEND OPTIMIZATION

Optimize marketing mix in real-time to improve ROI

Track channel spend and performance metrics in one place
Identify top-performing campaigns and channels to optimize budget allocation
Get real-time alerts in Slack when you need to make quick budget adjustments

“Today, tasks that once consumed hours of my week are accomplished in minutes."

Alexander Bugajski, Head of Go-to-Market Strategy, Miro

AUTOMATED REPORTING

Keep your stakeholders informed and aligned

Schedule and send reports automatically through Slack and email
Implement attribution modeling to showcase marketing’s impact on revenue
Improve collaboration with sales by combining marketing data with pipeline metrics

“Couldn’t report on the business without it.”

Ryan Smith, Director of Marketing Operations @ Crowdbotics

Hit the ground running with
pre-built spreadsheet templates

Connect and customize any of our templates with your live data in a few clicks.

INTEGRATIONS

All your marketing data, when and where you need it

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Marketing leaders trust Coefficient

“Nice to have an alternative to BI systems that require dev maintenance. I can use Coefficient myself. Self serve analytics with tons of connectors and Coefficient allows me to manipulate the data in depth myself once it's imported.”