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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Conversion rates reveal how effectively your team moves prospects through each stage, but Salesforce can’t easily calculate stage-to-stage conversion rates across multiple time periods or automatically update complex conversion funnels.
This guide shows you which conversion metrics to track and how to calculate them automatically for your leaderboard.
Track comprehensive conversion metrics using Coefficient
CoefficientSalesforceSalesforceenables sophisticated conversion rate tracking that surpassesandnative reporting capabilities. You get automated calculations for lead funnel conversions, opportunity stage progressions, and time-based conversion analysis.
How to make it work
Step 1. Calculate lead funnel conversions.
Import Lead records to track Lead → MQL → SQL → Opportunity conversion rates. Use COUNTIFS formulas to calculate each stage conversion: =COUNTIFS(status, “MQL”)/COUNTIFS(status, “Lead”) for MQL conversion rates. The formula auto-fill down feature applies these calculations to new data automatically.
Step 2. Track opportunity stage conversions.
Pull OpportunityFieldHistory data to calculate stage-to-stage conversion rates like Qualified → Discovery, Discovery → Proposal, and Proposal → Closed Won. Create overall opportunity-to-close conversion rates and time-based velocity metrics for each stage transition.
Step 3. Add multi-period and segmentation analysis.
Use dynamic filtering to compare conversion rates across quarters and analyze seasonal patterns. Create cohort analysis tracking conversion rates by lead source, campaign, or territory. Build historical trending to show performance improvement or decline over time.
Step 4. Set up automated refresh and segmentation.
Schedule automated refresh to ensure conversion rates reflect latest stage changes. Use the append new data functionality to maintain historical conversion tracking while incorporating updates. Add segmentation by deal size, geographic region, or product line for targeted analysis.
Identify coaching opportunities with conversion data
Start analyzingComprehensive conversion rate tracking shows where reps excel and where they need support, giving sales managers visibility into both current performance and trending patterns.your team’s conversion effectiveness with automated tracking.
