Connect Google Ads to Snowflake – Step-by-Step Guide

Published: May 24, 2024 - 6 min read

Vijay Srinivas

How to Connect Google Ads to Snowflake

Transferring data from Google Ads to Snowflake is essential for businesses looking to leverage their advertising data for advanced analytics.

In this blog, you’ll learn about different methods to connect Google Ads with Snowflake seamlessly. By the end, you’ll have a clear understanding of how to set up these connections and optimize your data workflows.

Advantages of Connecting Google Ads to Snowflake

  • Measure advertising ROI: Combine Google Ads data with sales and customer data in Snowflake to accurately measure the return on your advertising spend.
  • Optimize ad targeting: Use Snowflake’s advanced analytics capabilities to better target your Google Ads campaigns based on customer behavior and preferences.
  • Streamline data management: Automate the transfer of data from Google Ads to Snowflake, reducing manual effort and ensuring data consistency.

Connecting Google Ads and Snowflake: 3 Methods

Connecting Google Ads to Snowflake is crucial for businesses looking to analyze their advertising performance data alongside other marketing and sales data. There are several solutions available, each catering to different needs and user preferences.

SolutionBest For
CoefficientMarketing teams who want to analyze Google Ads performance data alongside other marketing and sales data in Snowflake using a no-code spreadsheet connector.
FivetranCompanies that need to continuously replicate large volumes of data from Google Ads to Snowflake using a fully managed, automated data integration platform.
StitchOrganizations that want an easy-to-use, affordable solution for moving data from Google Ads t

How to Connect Google Ads to Snowflake

In this section, we’ll discuss three methods to achieve this connection: Coefficient, Hevo Data, and Airbyte.

Method 1: Coefficient – No-Code, User-Friendly

Coefficient connects your spreadsheet to all your business data without a single line of code. It provides a user-friendly interface and automatic data updates, making it a reliable option for both technical and non-technical users.

Relevant Coefficient Features

  • No-code setup
  • Two-way sync functionality
  • Automatic data updates

Pros and Cons

Pros:

  • Simple, no-code setup
  • Automatic data updates
  • Affordable pricing plans

Cons:

  • Scheduled automations are not free forever, but pricing plans are affordable

Step-by-Step Guide

Step 1. Install Coefficient

For Google Sheets

Open a new or existing Google Sheet, navigate to the Extensions tab, and select Add-ons > Get add-ons.

Select Get Add-ons option in Google Sheets Menu Bar

In the Google Workspace Marketplace, search for “Coefficient.”

The Google Workspace Marketplace with Coefficient searched and the first result highlighted.

Follow the prompts to grant necessary permissions.

Image10

Launch Coefficient from Extensions > Coefficient > Launch.

Navigating to the Coefficient app and clicking 'Launch', where Coefficient opens on the right-hand side of your Google Sheets spreadsheet.

Coefficient will open on the right-hand side of your spreadsheet.

Image24

For Microsoft Excel

Open Excel from your desktop or in Office Online. Click ‘File’ > ‘Get Add-ins’ > ‘More Add-Ins.’

Find Coefficient Add-in from Microsoft Office Store

Type “Coefficient” in the search bar and click ‘Add.’

Add Coefficient Add-in to Excel from Microsoft Office Store

Follow the prompts in the pop-up to complete the installation.

Once finished, you will see a “Coefficient” tab in the top navigation bar. Click ‘Open Sidebar’ to launch Coefficient.

Launching Coefficient by clicking 'Open Sidebar' in Excel to start importing data.

Step 2. Import Google Ads Data from Your Spreadsheet

Select ‘Import from…’

Image7

Scroll down until you find Google Ads and click ‘Connect.’

Choose Google Ads as your data source in Coefficient sidebar

Follow the prompts to authorize Coefficient to your Google Ads account.

Authorize Google Ads connection through Coefficient

Select the email address associated with your Google Ads account.

Choose Google Account to connect

Click ‘Allow’ to finish the authorization process.

Image2

Return to Google Ads from Coefficient’s menu > ’Import From…’ > ‘Start from Scratch.’

Choose Google Ads in Import Option and Select Start from Scratch option

Select your Google Ads account from the “Import Preview” window.

Click ‘Next’ to continue.

Choose Google Ads Account to Connect

Select an object from those listed (e.g., ”Campaign”).

Popular objects are displayed at the top, but you can scroll down to find other objects to pull from.

Select data to be connected from Google Ads to Google Sheets using Coefficient

Customize your import by adding filters, and row limits as needed.

Select the ‘Refresh Preview’ option to update the sample data based on what customizations are added.  When you’re finished, click ‘Import’ to continue.

Preview for Google Ads Data Export to Google Sheets using Coefficient add-on

Your data will populate your spreadsheet in a few seconds.

Google Ads Data Exported into Google Sheets

Step 3. Export Data from Your Spreadsheet to Snowflake

Before starting, make sure you’ve connected to Snowflake.

Coefficient Excel Google Sheets Connectors
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Then, navigate to Coefficient’s menu. Click “Export to…”

Choose Export in Coefficient sidebar

Choose Snowflake from the list of available data sources.

selecting snowflake as the data source

Select the tab and header rows in your spreadsheet that contains the data you want to export.

Selecting specific tab and header row for Snowflake export in Coefficient

Click “Next” to continue.

Select the table in your Snowflake database that you want to update. Then, select the type of action you want to perform—Update, Insert, Upsert, or Delete.

Select the table in Snowflake database to be imported into snowflake

Map the fields from your spreadsheet to the corresponding Snowflake fields.

Map the fields between Google Sheets and Snowflake

(Optional) Specify additional settings such as batch size, whether to export empty cells on an update, and the column for results.

Select the necessary formatting options if required

Confirm your settings.

Confirm the settings to push data into Snowflake from Google Sheets in Coefficient Add-on

Then, highlight the rows you want to update or export. You can choose to export all rows or specific rows.

Highlight the google sheet rows to be updated

After you’re finished, review your settings and click “Export.”

Follow the prompts to confirm your changes.

Click on "Update Rows in Snowflake" to push the data from Google Sheets to Snowflake

In a few seconds, data from your spreadsheet will be pushed to Snowflake.

Data exported to Snowflake successfully using Coefficient add-on

Coefficient will then update the records in Snowflake, displaying the status, record ID, and timestamp of the updates in your spreadsheet.

Method 2: Fivetran – Fully Managed, Automated

Fivetran

Fivetran is a fully managed data integration platform that automates the process of replicating data from Google Ads to Snowflake. It supports continuous data updates and is ideal for handling large volumes of data.

Pros and Cons

Pros:

  • Fully automated
  • Handles large volumes of data
  • Reliable and robust

Cons:

  • Higher cost compared to other solutions
  • Requires a subscription

Step-by-Step Guide

  1. Set Up Fivetran Account
    • Go to the Fivetran website and sign up for an account.
    • Follow the onboarding process to configure your Fivetran account.
  1. Configure Google Ads Connector
    • In the Fivetran dashboard, select “Add Connector.”
    • Choose Google Ads as your data source and follow the prompts to authenticate your account.
  1. Set Up Snowflake Destination
    • Select Snowflake as your destination.
    • Enter your Snowflake credentials and configure the connection settings.
  1. Sync Data
    • Define the data you want to sync from Google Ads to Snowflake.
    • Set up the sync schedule and frequency.
    • Start the data replication process and monitor it through the Fivetran dashboard.

Method 3: Stitch – Easy-to-Use, Affordable ETL

Stitch

Stitch offers a straightforward and affordable solution for moving data from Google Ads to Snowflake. It provides a simple setup process and supports a variety of data sources.

Pros and Cons

Pros:

  • Easy to use
  • Affordable pricing
  • Supports a wide range of data sources

Cons:

  • May require some initial configuration
  • Limited features compared to enterprise solutions

Step-by-Step Guide

  1. Create Stitch Account
    • Sign up for a Stitch account on the Stitch website.
    • Complete the onboarding steps to set up your account.
  1. Set Up Google Ads Integration
    • In the Stitch dashboard, select “Add Integration.”
    • Choose Google Ads as your data source and authenticate your account.
  1. Configure Snowflake Destination
    • Add Snowflake as your destination.
    • Enter the required connection details for your Snowflake account.
  1. Define Sync Settings
    • Choose the data you want to replicate from Google Ads.
    • Configure the sync schedule and any additional settings.
    • Start the sync process and monitor it using the Stitch dashboard.

Conclusion

Connecting your Google Ads data to Snowflake empowers your business to take full advantage of the wealth of data generated from advertising campaigns.

Each method outlined offers unique features and benefits, making it possible to choose one that best aligns with your technical skills and specific business needs.

If you’re looking for a user-friendly no-code solution, try Coefficient  today and start transforming your data workflows.

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Vijay Srinivas GTM @ Coefficient
Vijay Srinivas is an engineer turned marketer who loves to dabble in data and has 6 years of experience in GTM for Startups and SaaS orgs. Building his skills currently to be a PLG & spreadsheet expert.
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