Understanding post performance is key to refining your Facebook content strategy. With Coefficient, you can bring all your Facebook Post Insights directly into Excel for deeper analysis.
This guide shows you how to import Facebook Post Insights data into Excel quickly and efficiently.
TLDR
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Step 1:
Install the Coefficient add-in for Excel from the Office Add-ins store
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Step 2:
Connect your Facebook Insights account through Coefficient
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Step 3:
Import Post Insights data using Coefficients import tool
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Step 4:
Set up auto-refresh to keep your post data updated automatically
How to Import Facebook Post Insights into Excel
Step 1: Install Coefficient and Connect Your Facebook Insights Account
First, you’ll need to install the Coefficient add-in and connect it to your Facebook account:
- Open Excel
- Go to the Insert tab
- Click Get Add-ins
- Search for “Coefficient” and install it from the Office Add-ins store
- Once installed, open the Coefficient sidebar
- Click “Import from…” to see available data sources
Step 2: Select Facebook Insights as Your Data Source
Now you’ll need to select Facebook Insights and authenticate your account:
- In the Coefficient sidebar, select “Marketing” from the categories
- Choose “Facebook Insights” from the available marketing integrations
- Click “Connect” and follow the authentication prompts to link your Facebook account
- Once connected, you’ll see the available data objects from Facebook Insights
Step 3: Import Facebook Post Insights Data
After connecting your account, you can import your Post Insights data:
- Select “Post Insights” from the list of available objects
- Choose the specific metrics you want to import (reach, engagement, reactions, etc.)
- Apply any filters needed (date range, post types, etc.)
- Select where to import the data in your spreadsheet
- Click “Import” to bring the post data into Excel
With your post insights in Excel, you can identify your top-performing content, analyze what factors drive engagement, and refine your content strategy based on concrete data.
What Facebook Insights Data Can You Import?
Objects
- Engagement Metrics
- Campaign Metrics
- Post Insights
- Page Insights
- Messaging Insights
- Audience Insights
How to Import Product Dimension Performance Data from Microsoft Ads into Excel
Analyzing Product Dimension Performance data from Microsoft Ads in Excel helps e-commerce marketers understand how different product attributes impact ad performance, enabling more strategic optimizations for Shopping campaigns.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your product dimension performance.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store in Excel
-
Step 2:
Connect your Microsoft Ads account to Coefficient
-
Step 3:
Import Product Dimension Performance data with relevant metrics
-
Step 4:
Set up auto-refresh to keep your product dimension data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Product Dimension Performance Data
After connecting your Microsoft Ads account, you can import your Product Dimension Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Product Dimension Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, conversions, revenue, etc.)
- Apply any filters to focus on specific product dimensions or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads product dimension data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Product Dimension Performance
With your Product Dimension Performance data now in Excel, you can identify which product attributes (brand, category, type, etc.) drive the best results for your Shopping campaigns. Create pivot tables to compare performance metrics across different dimensions, and use Excel’s visualization tools to spot patterns and trends.
Calculate dimension-specific metrics like conversion rate, return on ad spend, and cost-per-acquisition to determine which product groups deserve increased investment. These insights will help you refine your bidding strategy, adjust product segmentation, and maximize the ROI of your Microsoft Shopping campaigns.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
How to Import Product Match Count Data from Microsoft Ads into Excel
Analyzing Product Match Count data from Microsoft Ads in Excel helps e-commerce marketers understand product feed health and eligibility issues, ensuring maximum visibility for their product catalog in Shopping campaigns.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your product feed performance.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store in Excel
-
Step 2:
Connect your Microsoft Ads account to Coefficient
-
Step 3:
Import Product Match Count data with relevant metrics
-
Step 4:
Set up auto-refresh to keep your product eligibility data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Product Match Count Data
After connecting your Microsoft Ads account, you can import your Product Match Count data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Product Match Count” from the list of available objects
- Choose which metrics you want to include (product counts, eligibility status, etc.)
- Apply any filters to focus on specific product groups or dimensions
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads product match count data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Product Feed Health
With your Product Match Count data now in Excel, you can identify issues affecting your product feed eligibility in Microsoft Shopping campaigns. Create pivot tables to analyze match counts by product category, brand, or other dimensions, and track changes over time to monitor feed health improvements.
Use Excel’s visualization tools to create charts highlighting areas of your catalog with the highest disapproval rates, and its filtering capabilities to quickly identify specific product groups that need attention. These insights will help you address feed quality issues and maximize your product visibility in Shopping results.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Excel
Analyzing Product Negative Keyword Conflict data from Microsoft Ads in Excel helps e-commerce marketers identify when negative keywords may be blocking traffic to valuable products, ensuring your Shopping campaigns reach their full potential.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your product negative keyword conflicts.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store in Excel
-
Step 2:
Connect your Microsoft Ads account to Coefficient
-
Step 3:
Import Product Negative Keyword Conflict data with relevant details
-
Step 4:
Set up auto-refresh to keep your conflict data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Product Negative Keyword Conflict Data
After connecting your Microsoft Ads account, you can import your Product Negative Keyword Conflict data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Product Negative Keyword Conflict” from the list of available objects
- Choose which details you want to include (conflicting products, campaigns, negative keywords, etc.)
- Apply any filters to focus on specific Shopping campaigns or product groups
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads product negative keyword conflict data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Resolve Your Product Negative Keyword Conflicts
With your Product Negative Keyword Conflict data now in Excel, you can systematically identify and address conflicts between your negative keywords and product targets. Use Excel’s sorting and filtering capabilities to prioritize conflicts by product value or performance.
Create a workflow to review each conflict and decide whether to modify the negative keyword, adjust product targeting, or maintain the conflict if it’s intentional. Regular monitoring of these conflicts will ensure your Shopping campaigns showcase your most valuable products without unintended restrictions.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
How to Import Product Partition Performance Data from Microsoft Ads into Excel
Analyzing Product Partition Performance data from Microsoft Ads in Excel helps e-commerce marketers understand how different product groups perform within Shopping campaigns, enabling more strategic bidding and budget allocation across your product catalog.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your product partition performance.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store in Excel
-
Step 2:
Connect your Microsoft Ads account to Coefficient
-
Step 3:
Import Product Partition Performance data with relevant metrics
-
Step 4:
Set up auto-refresh to keep your product group data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Product Partition Performance Data
After connecting your Microsoft Ads account, you can import your Product Partition Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Product Partition Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, conversions, revenue, etc.)
- Apply any filters to focus on specific Shopping campaigns or product partitions
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads product partition data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Optimize Your Product Partitions
With your Product Partition Performance data now in Excel, you can identify which product groups drive the best results and which need optimization. Create pivot tables to compare key metrics like conversion rate, return on ad spend, and cost-per-click across different product groups and levels of your partition hierarchy.
Use Excel’s filtering capabilities to quickly identify high-performing and underperforming product partitions, and its calculation features to determine optimal bid adjustments. These insights will help you refine your Shopping campaign structure, improve bidding strategy, and maximize ROI across your product catalog.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
How to Import Product Partition Unit Performance Data from Microsoft Ads into Excel
Analyzing Product Partition Unit Performance data from Microsoft Ads in Excel helps e-commerce marketers understand how individual products perform within Shopping campaign partitions, enabling more granular optimization of your product-level bidding strategy.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your product-level performance.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store in Excel
-
Step 2:
Connect your Microsoft Ads account to Coefficient
-
Step 3:
Import Product Partition Unit Performance data with relevant metrics
-
Step 4:
Set up auto-refresh to keep your product-level data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Product Partition Unit Performance Data
After connecting your Microsoft Ads account, you can import your Product Partition Unit Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Product Partition Unit Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, conversions, revenue, etc.)
- Apply any filters to focus on specific products or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads product partition unit data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Optimize Individual Product Performance
With your Product Partition Unit Performance data now in Excel, you can identify your star performers and underperforming products at the most granular level. Create pivot tables to analyze metrics like CTR, conversion rate, and ROAS for individual products, and use Excel’s visualization tools to spot patterns across your catalog.
Calculate product-specific KPIs and use conditional formatting to highlight outliers deserving special attention. These insights will help you make precise bid adjustments, refine your product feed attributes, and optimize product descriptions to maximize performance across your entire product catalog.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
How to Import Product Search Query Performance Data from Microsoft Ads into Excel
Analyzing Product Search Query Performance data from Microsoft Ads in Excel helps e-commerce marketers understand which search terms are triggering their Shopping ads, enabling better product feed optimization and negative keyword refinement.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your product search query performance.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store in Excel
-
Step 2:
Connect your Microsoft Ads account to Coefficient
-
Step 3:
Import Product Search Query Performance data with relevant metrics
-
Step 4:
Set up auto-refresh to keep your query data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Product Search Query Performance Data
After connecting your Microsoft Ads account, you can import your Product Search Query Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Product Search Query Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, conversions, revenue, etc.)
- Apply any filters to focus on specific campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads product search query data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Optimize Your Product Feed Based on Search Queries
With your Product Search Query Performance data now in Excel, you can identify the exact search terms triggering your Shopping ads and how they perform. Create pivot tables to analyze query performance by product or product group, and use Excel’s text analysis functions to identify patterns in high-performing queries.
Use these insights to enhance your product titles and descriptions with high-value search terms, add negative keywords for irrelevant queries, and refine your product feed attributes to better match customer search behavior. This data-driven approach will improve your Shopping campaign relevance, quality scores, and overall ROI.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
How to Import Professional Demographics Audience Data from Microsoft Ads into Excel
Analyzing Professional Demographics Audience data from Microsoft Ads in Excel helps B2B marketers understand how their campaigns perform across different professional industries, job functions, and company sizes, enabling more targeted optimization.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your professional audience performance.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store in Excel
-
Step 2:
Connect your Microsoft Ads account to Coefficient
-
Step 3:
Import Professional Demographics Audience data with relevant metrics
-
Step 4:
Set up auto-refresh to keep your demographic data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Professional Demographics Audience Data
After connecting your Microsoft Ads account, you can import your Professional Demographics Audience data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Professional Demographics Audience” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, conversions by professional segment)
- Apply any filters to focus on specific campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads professional demographics data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Professional Audience Performance
With your Professional Demographics Audience data now in Excel, you can identify which professional segments respond best to your campaigns. Create pivot tables to compare key metrics like CTR, conversion rate, and cost-per-acquisition across different industries, job functions, and company sizes.
Use Excel’s visualization tools to create charts that highlight performance patterns by professional segment, and its calculation capabilities to determine optimal bid adjustments for different audience segments. These insights will help you tailor your messaging, targeting, and budget allocation to maximize ROI across B2B audience segments.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
How to Import Publisher Usage Performance Data from Microsoft Ads into Excel
Analyzing Publisher Usage Performance data from Microsoft Ads in Excel helps marketers understand how their ads perform across different publisher websites in the Microsoft Advertising Network, enabling more effective publisher exclusions and bidding optimizations.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your publisher performance.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store in Excel
-
Step 2:
Connect your Microsoft Ads account to Coefficient
-
Step 3:
Import Publisher Usage Performance data with relevant metrics
-
Step 4:
Set up auto-refresh to keep your publisher data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Publisher Usage Performance Data
After connecting your Microsoft Ads account, you can import your Publisher Usage Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Publisher Usage Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, CTR, conversions, etc.)
- Apply any filters to focus on specific campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads publisher usage data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Optimize Your Publisher Performance
With your Publisher Usage Performance data now in Excel, you can identify which publisher websites deliver the best results for your campaigns and which ones are underperforming. Create pivot tables to compare key metrics like CTR, conversion rate, and cost-per-acquisition across different publishers.
Use Excel’s sorting and filtering capabilities to quickly identify low-quality publishers for exclusion, and its calculation features to determine publisher-specific ROI. These insights will help you refine your publisher targeting strategy, allocate budget more effectively across the Microsoft Advertising Network, and improve overall campaign performance.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
How to Import Search Campaign Change History Data from Microsoft Ads into Excel
Analyzing Search Campaign Change History data from Microsoft Ads in Excel helps marketers track and audit all modifications made to their campaigns, enabling better accountability, performance correlation with changes, and troubleshooting of unexpected results.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your campaign change history.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store in Excel
-
Step 2:
Connect your Microsoft Ads account to Coefficient
-
Step 3:
Import Search Campaign Change History data with relevant details
-
Step 4:
Set up auto-refresh to keep your change history data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Search Campaign Change History Data
After connecting your Microsoft Ads account, you can import your Search Campaign Change History data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Search Campaign Change History” from the list of available objects
- Choose which details you want to include (change type, user, date, old value, new value, etc.)
- Apply any filters to focus on specific campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads change history data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Track and Analyze Campaign Changes
With your Search Campaign Change History data now in Excel, you can create a comprehensive audit trail of all modifications made to your campaigns. Use Excel’s filtering capabilities to identify changes by specific users, campaigns, or change types, and its timeline functions to visualize when major changes occurred.
Create pivot tables to analyze change frequency by campaign, change type, or user, and correlate performance fluctuations with specific campaign modifications. These insights will help you maintain better campaign governance, identify successful optimization patterns, and troubleshoot performance issues by pinpointing relevant changes.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance