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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing Search Campaign Change History data from Microsoft Ads in Excel helps marketers track and audit all modifications made to their campaigns, enabling better accountability, performance correlation with changes, and troubleshooting of unexpected results.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your campaign change history.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Search Campaign Change History data with relevant details
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Step 4:
Set up auto-refresh to keep your change history data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Search Campaign Change History Data
After connecting your Microsoft Ads account, you can import your Search Campaign Change History data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Search Campaign Change History” from the list of available objects
- Choose which details you want to include (change type, user, date, old value, new value, etc.)
- Apply any filters to focus on specific campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads change history data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Track and Analyze Campaign Changes
With your Search Campaign Change History data now in Excel, you can create a comprehensive audit trail of all modifications made to your campaigns. Use Excel’s filtering capabilities to identify changes by specific users, campaigns, or change types, and its timeline functions to visualize when major changes occurred.
Create pivot tables to analyze change frequency by campaign, change type, or user, and correlate performance fluctuations with specific campaign modifications. These insights will help you maintain better campaign governance, identify successful optimization patterns, and troubleshoot performance issues by pinpointing relevant changes.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Related Microsoft Ads Use Cases
How to Import Search Query Performance Data from Microsoft Ads into Google Sheets
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How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Negative Keyword Conflict data into Google Sheets using Coefficient for better product feed negative keyword management.
How to Import Product Match Count Data from Microsoft Ads into Google Sheets
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Frequently Asked Questions
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How to get Search Campaign Change History data from Microsoft Ads?
To get Search Campaign Change History data from Microsoft Ads:
- Log in to your Microsoft Advertising account
- Go to Reports > Standard reports
- Select “Change history” and then “Search campaign change history”
- Set your desired date range
- Run and download the report
For a more efficient approach, Coefficient can import this data directly into Excel with just a few clicks and keep it automatically updated.
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How do I get a list of Search Campaign Change History in Microsoft Ads?
To view search campaign change history in Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to the Tools menu
- Look for the Change History option
- For comprehensive change data, create a Search Campaign Change History report
With Coefficient, you can import detailed change history data directly into Excel with all relevant details, making audit and analysis more powerful and efficient.
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How to automate importing Microsoft Ads Search Campaign Change History data to Excel daily?
Automating change history data imports typically requires using the Microsoft Advertising API or creating complex Power Query connections.Coefficient provides a much simpler solution:
- Connect your Microsoft Ads account to Coefficient
- Import your Search Campaign Change History data
- Open the Coefficient sidebar and click “Refresh”
- Select “Schedule Refresh” and choose “Daily”
- Pick your preferred update time
This ensures you always have fresh change history data without any manual work.
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How do I download Search Campaign Change History data from Microsoft Ads?
To download Search Campaign Change History data from Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to Reports > Standard reports
- Select “Change history” then “Search campaign change history”
- Set your desired date range
- Click “Run” and then “Download” in your preferred format
With Coefficient, you can skip these manual steps and have change history data automatically imported and refreshed in Excel on your schedule.
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How to send email alerts about Search Campaign Change History data from Microsoft Ads?
Microsoft Ads doesn’t offer built-in email alerts for campaign changes, requiring marketers to manually monitor change history.Coefficient solves this with its Automations feature:
- Import your Search Campaign Change History data into Excel
- Set up Coefficient Automations to detect when specific types of changes occur
- Configure email notifications to team members
- Schedule these alerts to run at your preferred frequency
This ensures timely notification when important campaign changes are made, maintaining better governance and accountability.
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