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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing Product Search Query Performance data from Microsoft Ads in Excel helps e-commerce marketers understand which search terms are triggering their Shopping ads, enabling better product feed optimization and negative keyword refinement.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your product search query performance.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Product Search Query Performance data with relevant metrics
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Step 4:
Set up auto-refresh to keep your query data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Product Search Query Performance Data
After connecting your Microsoft Ads account, you can import your Product Search Query Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Product Search Query Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, conversions, revenue, etc.)
- Apply any filters to focus on specific campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads product search query data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Optimize Your Product Feed Based on Search Queries
With your Product Search Query Performance data now in Excel, you can identify the exact search terms triggering your Shopping ads and how they perform. Create pivot tables to analyze query performance by product or product group, and use Excel’s text analysis functions to identify patterns in high-performing queries.
Use these insights to enhance your product titles and descriptions with high-value search terms, add negative keywords for irrelevant queries, and refine your product feed attributes to better match customer search behavior. This data-driven approach will improve your Shopping campaign relevance, quality scores, and overall ROI.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Related Microsoft Ads Use Cases
How to Import Search Query Performance Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Search Query Performance data into Google Sheets using Coefficient for detailed search term analysis and optimization.
How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Negative Keyword Conflict data into Google Sheets using Coefficient for better product feed negative keyword management.
How to Import Product Match Count Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Match Count data into Google Sheets using Coefficient for better product feed analysis.
Frequently Asked Questions
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How to get Product Search Query Performance data from Microsoft Ads?
To get Product Search Query Performance data from Microsoft Ads:
- Log in to your Microsoft Advertising account
- Go to Reports > Standard reports
- Select “Shopping” and then “Product search query”
- Set your desired date range and metrics
- Run and download the report
For a more efficient approach, Coefficient can import this data directly into Excel with just a few clicks and keep it automatically updated.
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How do I get a list of Product Search Query Performance in Microsoft Ads?
To view product search query performance in Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to your Shopping campaigns
- Look for a Search Terms view (may vary by interface)
- For comprehensive query data, create a Product Search Query Performance report
With Coefficient, you can import detailed product search query data directly into Excel with all relevant metrics, making analysis more powerful and efficient.
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How to automate importing Microsoft Ads Product Search Query Performance data to Excel daily?
Automating product search query data imports typically requires using the Microsoft Advertising API or creating complex Power Query connections.Coefficient provides a much simpler solution:
- Connect your Microsoft Ads account to Coefficient
- Import your Product Search Query Performance data
- Open the Coefficient sidebar and click “Refresh”
- Select “Schedule Refresh” and choose “Daily”
- Pick your preferred update time
This ensures you always have fresh search query performance data without any manual work.
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How do I download Product Search Query Performance data from Microsoft Ads?
To download Product Search Query Performance data from Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to Reports > Standard reports
- Select “Shopping” then “Product search query”
- Set your desired date range and metrics
- Click “Run” and then “Download” in your preferred format
With Coefficient, you can skip these manual steps and have product search query data automatically imported and refreshed in Excel on your schedule.
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How to send email alerts about Product Search Query Performance data from Microsoft Ads?
Microsoft Ads doesn’t offer built-in email alerts for product search query performance thresholds, requiring e-commerce marketers to manually monitor query trends.Coefficient solves this with its Automations feature:
- Import your Product Search Query Performance data into Excel
- Set up Coefficient Automations with conditions (e.g., new high-volume queries with low CTR)
- Configure email notifications to team members
- Schedule these alerts to run at your preferred frequency
This ensures timely notification when important query trends emerge that could impact your Shopping campaign performance.
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