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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing Product Partition Performance data from Microsoft Ads in Excel helps e-commerce marketers understand how different product groups perform within Shopping campaigns, enabling more strategic bidding and budget allocation across your product catalog.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your product partition performance.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Product Partition Performance data with relevant metrics
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Step 4:
Set up auto-refresh to keep your product group data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Product Partition Performance Data
After connecting your Microsoft Ads account, you can import your Product Partition Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Product Partition Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, conversions, revenue, etc.)
- Apply any filters to focus on specific Shopping campaigns or product partitions
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads product partition data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Optimize Your Product Partitions
With your Product Partition Performance data now in Excel, you can identify which product groups drive the best results and which need optimization. Create pivot tables to compare key metrics like conversion rate, return on ad spend, and cost-per-click across different product groups and levels of your partition hierarchy.
Use Excel’s filtering capabilities to quickly identify high-performing and underperforming product partitions, and its calculation features to determine optimal bid adjustments. These insights will help you refine your Shopping campaign structure, improve bidding strategy, and maximize ROI across your product catalog.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Related Microsoft Ads Use Cases
How to Import Search Query Performance Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Search Query Performance data into Google Sheets using Coefficient for detailed search term analysis and optimization.
How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Negative Keyword Conflict data into Google Sheets using Coefficient for better product feed negative keyword management.
How to Import Product Match Count Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Match Count data into Google Sheets using Coefficient for better product feed analysis.
Frequently Asked Questions
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How to get Product Partition Performance data from Microsoft Ads?
To get Product Partition Performance data from Microsoft Ads:
- Log in to your Microsoft Advertising account
- Go to Reports > Standard reports
- Select “Shopping” and then “Product partition”
- Set your desired date range and metrics
- Run and download the report
For a more efficient approach, Coefficient can import this data directly into Excel with just a few clicks and keep it automatically updated.
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How do I get a list of Product Partition Performance in Microsoft Ads?
To view product partition performance in Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to your Shopping campaigns
- Go to the Product Groups tab
- For comprehensive partition data, create a Product Partition Performance report
With Coefficient, you can import detailed product partition data directly into Excel with all relevant metrics, making analysis more powerful and efficient.
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How to automate importing Microsoft Ads Product Partition Performance data to Excel daily?
Automating product partition data imports typically requires using the Microsoft Advertising API or creating complex Power Query connections.Coefficient provides a much simpler solution:
- Connect your Microsoft Ads account to Coefficient
- Import your Product Partition Performance data
- Open the Coefficient sidebar and click “Refresh”
- Select “Schedule Refresh” and choose “Daily”
- Pick your preferred update time
This ensures you always have fresh product partition performance data without any manual work.
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How do I download Product Partition Performance data from Microsoft Ads?
To download Product Partition Performance data from Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to Reports > Standard reports
- Select “Shopping” then “Product partition”
- Set your desired date range and metrics
- Click “Run” and then “Download” in your preferred format
With Coefficient, you can skip these manual steps and have product partition data automatically imported and refreshed in Excel on your schedule.
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How to send email alerts about Product Partition Performance data from Microsoft Ads?
Microsoft Ads doesn’t offer built-in email alerts for product partition performance thresholds, requiring e-commerce marketers to manually monitor their Shopping campaigns.Coefficient solves this with its Automations feature:
- Import your Product Partition Performance data into Excel
- Set up Coefficient Automations with conditions (e.g., product groups with decreasing ROAS)
- Configure email notifications to team members
- Schedule these alerts to run at your preferred frequency
This ensures timely notification when your product groups show significant performance changes that require attention.
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