Analyzing Product Partition Performance data from Microsoft Ads in Excel helps e-commerce marketers understand how different product groups perform within Shopping campaigns, enabling more strategic bidding and budget allocation across your product catalog.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your product partition performance.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Product Partition Performance data with relevant metrics
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Step 4:
Set up auto-refresh to keep your product group data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account

Step 2: Import Product Partition Performance Data
After connecting your Microsoft Ads account, you can import your Product Partition Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Product Partition Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, conversions, revenue, etc.)
- Apply any filters to focus on specific Shopping campaigns or product partitions
- Click “Import” to bring the data into your Excel spreadsheet

Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads product partition data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule

Optimize Your Product Partitions
With your Product Partition Performance data now in Excel, you can identify which product groups drive the best results and which need optimization. Create pivot tables to compare key metrics like conversion rate, return on ad spend, and cost-per-click across different product groups and levels of your partition hierarchy.
Use Excel’s filtering capabilities to quickly identify high-performing and underperforming product partitions, and its calculation features to determine optimal bid adjustments. These insights will help you refine your Shopping campaign structure, improve bidding strategy, and maximize ROI across your product catalog.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Frequently Asked Questions
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