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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing Product Match Count data from Microsoft Ads in Excel helps e-commerce marketers understand product feed health and eligibility issues, ensuring maximum visibility for their product catalog in Shopping campaigns.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your product feed performance.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Product Match Count data with relevant metrics
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Step 4:
Set up auto-refresh to keep your product eligibility data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Product Match Count Data
After connecting your Microsoft Ads account, you can import your Product Match Count data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Product Match Count” from the list of available objects
- Choose which metrics you want to include (product counts, eligibility status, etc.)
- Apply any filters to focus on specific product groups or dimensions
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads product match count data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Product Feed Health
With your Product Match Count data now in Excel, you can identify issues affecting your product feed eligibility in Microsoft Shopping campaigns. Create pivot tables to analyze match counts by product category, brand, or other dimensions, and track changes over time to monitor feed health improvements.
Use Excel’s visualization tools to create charts highlighting areas of your catalog with the highest disapproval rates, and its filtering capabilities to quickly identify specific product groups that need attention. These insights will help you address feed quality issues and maximize your product visibility in Shopping results.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Related Microsoft Ads Use Cases
How to Import Search Query Performance Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Search Query Performance data into Google Sheets using Coefficient for detailed search term analysis and optimization.
How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Negative Keyword Conflict data into Google Sheets using Coefficient for better product feed negative keyword management.
How to Import Product Match Count Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Match Count data into Google Sheets using Coefficient for better product feed analysis.
Frequently Asked Questions
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How to get Product Match Count data from Microsoft Ads?
To get Product Match Count data from Microsoft Ads:
- Log in to your Microsoft Advertising account
- Go to Reports > Standard reports
- Select “Shopping” and then “Product match count”
- Set your desired parameters
- Run and download the report
For a more efficient approach, Coefficient can import this data directly into Excel with just a few clicks and keep it automatically updated.
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How do I get a list of Product Match Count in Microsoft Ads?
To view product match counts in Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to your Shopping campaigns
- Look for the Product Feed section
- For comprehensive eligibility data, create a Product Match Count report
With Coefficient, you can import detailed product match count data directly into Excel with all relevant metrics, making feed health analysis more efficient.
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How to automate importing Microsoft Ads Product Match Count data to Excel daily?
Automating product match count data imports typically requires using the Microsoft Advertising API or creating complex Power Query connections.Coefficient provides a much simpler solution:
- Connect your Microsoft Ads account to Coefficient
- Import your Product Match Count data
- Open the Coefficient sidebar and click “Refresh”
- Select “Schedule Refresh” and choose “Daily”
- Pick your preferred update time
This ensures you always have fresh product eligibility data without any manual work.
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How do I download Product Match Count data from Microsoft Ads?
To download Product Match Count data from Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to Reports > Standard reports
- Select “Shopping” then “Product match count”
- Set your desired parameters
- Click “Run” and then “Download” in your preferred format
With Coefficient, you can skip these manual steps and have product match count data automatically imported and refreshed in Excel on your schedule.
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How to send email alerts about Product Match Count data from Microsoft Ads?
Microsoft Ads doesn’t offer built-in email alerts for product feed eligibility issues, requiring e-commerce marketers to manually monitor feed health.Coefficient solves this with its Automations feature:
- Import your Product Match Count data into Excel
- Set up Coefficient Automations with conditions (e.g., sudden drops in eligible products)
- Configure email notifications to team members
- Schedule these alerts to run at your preferred frequency
This ensures timely notification when product feed issues arise that could impact your Shopping campaign performance.
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