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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing Publisher Usage Performance data from Microsoft Ads in Excel helps marketers understand how their ads perform across different publisher websites in the Microsoft Advertising Network, enabling more effective publisher exclusions and bidding optimizations.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your publisher performance.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Publisher Usage Performance data with relevant metrics
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Step 4:
Set up auto-refresh to keep your publisher data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Publisher Usage Performance Data
After connecting your Microsoft Ads account, you can import your Publisher Usage Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Publisher Usage Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, CTR, conversions, etc.)
- Apply any filters to focus on specific campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads publisher usage data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Optimize Your Publisher Performance
With your Publisher Usage Performance data now in Excel, you can identify which publisher websites deliver the best results for your campaigns and which ones are underperforming. Create pivot tables to compare key metrics like CTR, conversion rate, and cost-per-acquisition across different publishers.
Use Excel’s sorting and filtering capabilities to quickly identify low-quality publishers for exclusion, and its calculation features to determine publisher-specific ROI. These insights will help you refine your publisher targeting strategy, allocate budget more effectively across the Microsoft Advertising Network, and improve overall campaign performance.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Related Microsoft Ads Use Cases
How to Import Search Query Performance Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Search Query Performance data into Google Sheets using Coefficient for detailed search term analysis and optimization.
How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Negative Keyword Conflict data into Google Sheets using Coefficient for better product feed negative keyword management.
How to Import Product Match Count Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Match Count data into Google Sheets using Coefficient for better product feed analysis.
Frequently Asked Questions
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How to get Publisher Usage Performance data from Microsoft Ads?
To get Publisher Usage Performance data from Microsoft Ads:
- Log in to your Microsoft Advertising account
- Go to Reports > Standard reports
- Select “Performance” and then “Publisher usage”
- Set your desired date range and metrics
- Run and download the report
For a more efficient approach, Coefficient can import this data directly into Excel with just a few clicks and keep it automatically updated.
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How do I get a list of Publisher Usage Performance in Microsoft Ads?
To view publisher usage performance in Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to the Campaigns tab
- Look for Publisher or Placement reports
- For comprehensive publisher data, create a Publisher Usage Performance report
With Coefficient, you can import detailed publisher data directly into Excel with all relevant metrics, making analysis more powerful and efficient.
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How to automate importing Microsoft Ads Publisher Usage Performance data to Excel daily?
Automating publisher usage data imports typically requires using the Microsoft Advertising API or creating complex Power Query connections.Coefficient provides a much simpler solution:
- Connect your Microsoft Ads account to Coefficient
- Import your Publisher Usage Performance data
- Open the Coefficient sidebar and click “Refresh”
- Select “Schedule Refresh” and choose “Daily”
- Pick your preferred update time
This ensures you always have fresh publisher performance data without any manual work.
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How do I download Publisher Usage Performance data from Microsoft Ads?
To download Publisher Usage Performance data from Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to Reports > Standard reports
- Select “Performance” then “Publisher usage”
- Set your desired date range and metrics
- Click “Run” and then “Download” in your preferred format
With Coefficient, you can skip these manual steps and have publisher data automatically imported and refreshed in Excel on your schedule.
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How to send email alerts about Publisher Usage Performance data from Microsoft Ads?
Microsoft Ads doesn’t offer built-in email alerts for publisher performance thresholds, requiring marketers to manually monitor publisher metrics.Coefficient solves this with its Automations feature:
- Import your Publisher Usage Performance data into Excel
- Set up Coefficient Automations with conditions (e.g., publishers with high cost and low conversion rates)
- Configure email notifications to team members
- Schedule these alerts to run at your preferred frequency
This ensures timely notification when publisher performance issues arise that require optimization attention.
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