Analyzing Publisher Usage Performance data from Microsoft Ads in Excel helps marketers understand how their ads perform across different publisher websites in the Microsoft Advertising Network, enabling more effective publisher exclusions and bidding optimizations.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your publisher performance.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Publisher Usage Performance data with relevant metrics
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Step 4:
Set up auto-refresh to keep your publisher data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account

Step 2: Import Publisher Usage Performance Data
After connecting your Microsoft Ads account, you can import your Publisher Usage Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Publisher Usage Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, CTR, conversions, etc.)
- Apply any filters to focus on specific campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet

Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads publisher usage data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule

Optimize Your Publisher Performance
With your Publisher Usage Performance data now in Excel, you can identify which publisher websites deliver the best results for your campaigns and which ones are underperforming. Create pivot tables to compare key metrics like CTR, conversion rate, and cost-per-acquisition across different publishers.
Use Excel’s sorting and filtering capabilities to quickly identify low-quality publishers for exclusion, and its calculation features to determine publisher-specific ROI. These insights will help you refine your publisher targeting strategy, allocate budget more effectively across the Microsoft Advertising Network, and improve overall campaign performance.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Frequently Asked Questions
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