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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing Professional Demographics Audience data from Microsoft Ads in Excel helps B2B marketers understand how their campaigns perform across different professional industries, job functions, and company sizes, enabling more targeted optimization.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your professional audience performance.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Professional Demographics Audience data with relevant metrics
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Step 4:
Set up auto-refresh to keep your demographic data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Professional Demographics Audience Data
After connecting your Microsoft Ads account, you can import your Professional Demographics Audience data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Professional Demographics Audience” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, conversions by professional segment)
- Apply any filters to focus on specific campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads professional demographics data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Professional Audience Performance
With your Professional Demographics Audience data now in Excel, you can identify which professional segments respond best to your campaigns. Create pivot tables to compare key metrics like CTR, conversion rate, and cost-per-acquisition across different industries, job functions, and company sizes.
Use Excel’s visualization tools to create charts that highlight performance patterns by professional segment, and its calculation capabilities to determine optimal bid adjustments for different audience segments. These insights will help you tailor your messaging, targeting, and budget allocation to maximize ROI across B2B audience segments.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Related Microsoft Ads Use Cases
How to Import Search Query Performance Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Search Query Performance data into Google Sheets using Coefficient for detailed search term analysis and optimization.
How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Negative Keyword Conflict data into Google Sheets using Coefficient for better product feed negative keyword management.
How to Import Product Match Count Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Match Count data into Google Sheets using Coefficient for better product feed analysis.
Frequently Asked Questions
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How to get Professional Demographics Audience data from Microsoft Ads?
To get Professional Demographics Audience data from Microsoft Ads:
- Log in to your Microsoft Advertising account
- Go to Reports > Standard reports
- Select “Audience” and then “Professional demographics”
- Set your desired date range and metrics
- Run and download the report
For a more efficient approach, Coefficient can import this data directly into Excel with just a few clicks and keep it automatically updated.
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How do I get a list of Professional Demographics Audience in Microsoft Ads?
To view professional demographics audience performance in Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to the Audiences tab
- Look for the Demographics section
- For comprehensive professional demographic data, create a Professional Demographics report
With Coefficient, you can import detailed professional audience data directly into Excel with all relevant metrics, making B2B audience analysis more powerful and efficient.
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How to automate importing Microsoft Ads Professional Demographics Audience data to Excel daily?
Automating professional demographics data imports typically requires using the Microsoft Advertising API or creating complex Power Query connections.Coefficient provides a much simpler solution:
- Connect your Microsoft Ads account to Coefficient
- Import your Professional Demographics Audience data
- Open the Coefficient sidebar and click “Refresh”
- Select “Schedule Refresh” and choose “Daily”
- Pick your preferred update time
This ensures you always have fresh professional demographic performance data without any manual work.
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How do I download Professional Demographics Audience data from Microsoft Ads?
To download Professional Demographics Audience data from Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to Reports > Standard reports
- Select “Audience” then “Professional demographics”
- Set your desired date range and metrics
- Click “Run” and then “Download” in your preferred format
With Coefficient, you can skip these manual steps and have professional demographic data automatically imported and refreshed in Excel on your schedule.
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How to send email alerts about Professional Demographics Audience data from Microsoft Ads?
Microsoft Ads doesn’t offer built-in email alerts for professional demographic performance thresholds, requiring B2B marketers to manually monitor audience trends.Coefficient solves this with its Automations feature:
- Import your Professional Demographics Audience data into Excel
- Set up Coefficient Automations with conditions (e.g., high-performing industry segments)
- Configure email notifications to team members
- Schedule these alerts to run at your preferred frequency
This ensures timely notification when professional segments show significant performance changes that could inform your B2B targeting strategy.
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