)
Written by
Table of Contents
“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing Product Dimension Performance data from Microsoft Ads in Excel helps e-commerce marketers understand how different product attributes impact ad performance, enabling more strategic optimizations for Shopping campaigns.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your product dimension performance.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store in Excel
-
Step 2:
Connect your Microsoft Ads account to Coefficient
-
Step 3:
Import Product Dimension Performance data with relevant metrics
-
Step 4:
Set up auto-refresh to keep your product dimension data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Product Dimension Performance Data
After connecting your Microsoft Ads account, you can import your Product Dimension Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Product Dimension Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, conversions, revenue, etc.)
- Apply any filters to focus on specific product dimensions or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads product dimension data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Product Dimension Performance
With your Product Dimension Performance data now in Excel, you can identify which product attributes (brand, category, type, etc.) drive the best results for your Shopping campaigns. Create pivot tables to compare performance metrics across different dimensions, and use Excel’s visualization tools to spot patterns and trends.
Calculate dimension-specific metrics like conversion rate, return on ad spend, and cost-per-acquisition to determine which product groups deserve increased investment. These insights will help you refine your bidding strategy, adjust product segmentation, and maximize the ROI of your Microsoft Shopping campaigns.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Related Microsoft Ads Use Cases
How to Import Search Query Performance Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Search Query Performance data into Google Sheets using Coefficient for detailed search term analysis and optimization.
How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Negative Keyword Conflict data into Google Sheets using Coefficient for better product feed negative keyword management.
How to Import Product Match Count Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Match Count data into Google Sheets using Coefficient for better product feed analysis.
Frequently Asked Questions
-
How to get Product Dimension Performance data from Microsoft Ads?
To get Product Dimension Performance data from Microsoft Ads:
- Log in to your Microsoft Advertising account
- Go to Reports > Standard reports
- Select “Shopping” and then “Product dimension”
- Set your desired date range and metrics
- Run and download the report
For a more efficient approach, Coefficient can import this data directly into Excel with just a few clicks and keep it automatically updated.
-
How do I get a list of Product Dimension Performance in Microsoft Ads?
To view product dimension performance in Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to your Shopping campaigns
- Look for the Products tab or view
- For comprehensive dimension data, create a Product Dimension Performance report
With Coefficient, you can import detailed product dimension data directly into Excel with all relevant metrics, making analysis more powerful and efficient.
-
How to automate importing Microsoft Ads Product Dimension Performance data to Excel daily?
Automating product dimension data imports typically requires using the Microsoft Advertising API or creating complex Power Query connections.Coefficient provides a much simpler solution:
- Connect your Microsoft Ads account to Coefficient
- Import your Product Dimension Performance data
- Open the Coefficient sidebar and click “Refresh”
- Select “Schedule Refresh” and choose “Daily”
- Pick your preferred update time
This ensures you always have fresh product dimension performance data without any manual work.
-
How do I download Product Dimension Performance data from Microsoft Ads?
To download Product Dimension Performance data from Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to Reports > Standard reports
- Select “Shopping” then “Product dimension”
- Set your desired date range and metrics
- Click “Run” and then “Download” in your preferred format
With Coefficient, you can skip these manual steps and have product dimension data automatically imported and refreshed in Excel on your schedule.
-
How to send email alerts about Product Dimension Performance data from Microsoft Ads?
Microsoft Ads doesn’t offer built-in email alerts for product dimension performance thresholds, requiring e-commerce marketers to manually monitor their Shopping campaigns.Coefficient solves this with its Automations feature:
- Import your Product Dimension Performance data into Excel
- Set up Coefficient Automations with conditions (e.g., product categories with dropping ROAS)
- Configure email notifications to team members
- Schedule these alerts to run at your preferred frequency
This ensures timely notification when your product dimensions show significant performance changes that require attention.
Trusted By Over 50,000 Companies
