Customize the calculator based on your company’s uniqueness.

InMail Send Formula: Total Cost for InMail Campaign = Number of InMails Sent × Estimated Cost per Send (CPS). Example: For 500 InMails sent at an average CPS of \$2, the total cost is: 500 InMails × \$2 = \$1000.

CPC Formula: Total Cost for CPC Campaign = Number of Clicks × Average CPC. Example: For 100 clicks at an average CPC of \$5, the total cost is: 100 clicks × \$5 = \$500.

CPM Formula: Total Cost for CPM Campaign = (Number of Impressions / 1000) × Average CPM. Example: For 10,000 impressions at an average CPM of \$30, the total cost is: (10,000 / 1000) × \$30 = \$300.

• Cost Per Click (CPC)
• Cost Per Impression (CPM)
• Click-Through Rate (CTR)
• Cost per Send (CSP)
• Conversion Rate

• Boosting brand awareness and lead generation.
• Reaching a specific target audience effectively on social media.
• Example LinkedIn Ad Cost Calculation With a daily budget of \$200, an average CPC of \$5, and a CPM of \$30, your ad could potentially reach a significant number of impressions or generate clicks.

• Forecast advertising budget needs accurately.
• Use metrics like CPC (cost per click), CPM (cost per impression), and CTR (click-through rate) for precise campaign manager decisions.
• Budget and forecast your marketing budget.
• Optimize campaigns for better ROI (Return on Investment) and ROAS (Return on Ad Spend).

• Utilize A/B testing for better ad campaign results.
• Employ a smart bidding strategy.
• Analyze metrics for ongoing campaign improvements.

• Create a new Google Sheets document.
• Label columns for CPC (Cost Per Click), CPM (Cost Per Impression), Audience Size, Number of Leads, Daily Budget, and Campaign Duration.
• In a new column, write a formula to calculate the cost per lead.
• Use the formula: =CPC * Number of Clicks or =CPM * (Number of Impressions / 1000).
• This calculation gives you the cost associated with acquiring each lead.
3. Determine Number of Impressions:
• In another column, calculate the total number of impressions using your CPM data.
• Apply the formula: =Total Budget / (CPM / 1000).
• This will estimate the total impressions achievable with your budget.
4. Compute Overall Campaign Cost:
• Use a formula to calculate the total cost of your campaign over its duration.
• Consider both CPC and CPM models: = (CPC * Total Clicks) + (CPM * (Total Impressions / 1000)).
5. Analyze Campaign Efficiency:
• Create columns for metrics like Click-Through Rate (CTR), Conversion Rate, and ROI.
• Insert formulas to calculate these metrics, for example, CTR: = (Number of Clicks / Number of Impressions) * 100.
6. Forecasting and Budgeting:
• Use your data to forecast future campaign performance.
• Apply formulas to estimate costs for different scenarios, like increasing your daily budget or targeting a larger audience size.