Video Completion Rate = (Number of Complete Video Views / Number of Video Plays) * 100
Steps to Calculate Video Completion Rate
1. Tally the Number of Complete Video Views.
2. Tally the Number of Video Plays.
3. Divide the Complete Views by the Total Plays.
4. Multiply by 100 to express the result as a percentage.
What is Video Completion Rate?
The Video Completion Rate is a paramount metric in assessing the effectiveness and engagement level of video content. This rate helps content creators and marketers understand how compelling their content is to the audience, influencing factors like content length, quality, and topic relevance.
Value of Video Completion Rate
– Indicates the engagement quality of video content.
– Essential for optimizing video marketing strategies.
– Helps in tailoring content to audience preferences.
– Influences SEO ranking on video platforms.
Example: Business Scenario Applying the Video Completion Rate Formula
Imagine a digital marketing agency seeks to enhance its client’s video completion rate from 40% to 70%. By closely monitoring this metric, strategies such as optimizing video opening scenes, adjusting content length, and incorporating engaging visuals or call-to-actions can be implemented to retain viewer interest and increase completions.
How to improve Video Completion Rate?
1. Content Optimization: Tailor video content to align with viewer preferences and trends.
2. Engaging Introductions: Craft compelling openings to hook the viewer immediately.
3. Call-to-Actions: Incorporate interactive elements or incentives for viewers to stay till the end.
4. Feedback Loops: Utilize viewer feedback to improve content quality and relevance.
5. Promotion and SEO: Leverage social media and SEO tactics to boost video visibility and attract a targeted audience.
Calculating Video Completion Rate in Google Sheets
1. In cell A1, type “Number of Complete Video Views”.
2. In cell A2, enter the count of complete views.
3. In cell A3, type “Number of Video Plays”.
4. In cell A4, enter the total play count.
5. In cell A5, type “Video Completion Rate (%)”.
6. In cell A6, insert the formula `=(A2/A4)*100`.
7. Press Enter. The Video Completion Rate (%) will be displayed in cell A6.
Drawbacks of Video Completion Rate:
– High completion rates might not always indicate high engagement; short videos naturally have higher completion rates.
– External factors (e.g., platform changes, viewer demographics) can impact the rate, distorting content performance assessments.
Sync Live Data into Your Spreadsheet
