Accessing your Mailchimp Audience data directly in Google Sheets is essential for flexible analysis, custom reporting, and sharing insights with your marketing team.
Instead of manual exports, you can set up a live connection that keeps your spreadsheet updated automatically.
This guide shows you how to import your Mailchimp Audience data into Google Sheets using Coefficient.
TLDR
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Step 1:
Step 1. Install Coefficient from the Google Workspace Marketplace and connect to your Mailchimp account.
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Step 2:
Step 2. Select Import from… and choose Mailchimp, then select the Audience object.
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Step 3:
Step 3. Configure your import settings and pull the data into your Google Sheet.
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Step 4:
Step 4. Set up auto-refresh to keep your Audience data updated automatically on your preferred schedule.
Step 1: Install and Connect Coefficient
First, you need to get Coefficient for Google Sheets.
- Open Google Sheets.
- Go to Extensions > Add-ons > Get add-ons.
- Search for “Coefficient” and install it from the Google Workspace Marketplace.
Once installed, open the Coefficient add-on from Extensions > Coefficient > Launch.
In the Coefficient sidebar, click “Import from…” and find Mailchimp in the list of connectors. You’ll be guided to connect your Mailchimp account securely.
Step 2: Import Mailchimp Audience Data
After connecting, you’ll see options for importing data from Mailchimp.
- Select the “Audience” object from the available options.
- Choose the specific audience you want to import.
- You can apply filters, select specific columns, and preview the data before importing.
- Click “Import” to pull the data into your active Google Sheet tab.
Step 3: Set Up Auto-Refresh (Optional)
To keep your Mailchimp Audience data current, set up an automatic refresh schedule.
In the Coefficient sidebar, find your imported data.
- Click the “Refresh” button or the three-dot menu next to your import.
- Select “Schedule Refresh”.
- Choose your desired frequency (e.g., daily, hourly, weekly) and time.
Coefficient will now automatically update your sheet with the latest data from Mailchimp based on your schedule.
Available Mailchimp Objects
- Contact List
- Campaigns
- Reports
- Audience Activity
- Audience Clients
- Audience Growth History
- Audience Interest Categories
- Audience Locations
- Audience Webhooks
- Audience Segments
- Automations
- List of Audiences
How to Import List of Audiences Data from Mailchimp into Excel
Importing your Mailchimp List of Audiences into Excel lets you view and manage every audience at once. This tutorial shows how to connect Coefficient and import all lists.
TLDR
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Step 1:
Install Coefficient in Excel and authenticate Mailchimp.
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Step 2:
Import “List of Audiences” via “Import from Objects.”
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Step 3:
Optionally schedule auto-refresh for up-to-date lists.
Step 1: Installation and Connection
In Excel, go to Insert › Get Add-ins › search “Coefficient” › Install. Open the Coefficient sidebar and sign in to Mailchimp.
Step 2: Import List of Audiences Data
Select “Import from Objects,” choose “List of Audiences,” then click “Import.” All audience names and IDs will load into your sheet.
Step 3: (Optional) Set Up Auto-Refresh
Click “Refresh” › “Schedule” in Coefficient. Choose daily or custom cadence—Coefficient will refresh your list of audiences automatically.
Available Mailchimp Objects
- Audience
- Campaigns
- Audience Activity
- Audience Growth History
- Audience Locations
- Audience Segments
- List of Audiences
- Conversations
- Contact List
- Reports
- Audience Clients
- Audience Interest Categories
- Audience Webhooks
- Automations
- Connected Sites
How to Import Reports Data from Mailchimp into Excel
Loading Mailchimp Reports into Excel enables you to build dashboards that combine campaign and engagement metrics. This guide walks through importing the Reports object with Coefficient.
TLDR
-
Step 1:
Install Coefficient in Excel and log in to Mailchimp.
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Step 2:
Import “Reports” via “Import from Objects.”
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Step 3:
Optionally schedule auto-refresh for live dashboards.
Step 1: Installation and Connection
Go to Excel › Insert › Get Add-ins › install “Coefficient.” Open the sidebar and authenticate with Mailchimp.
Step 2: Import Reports Data
Select “Import from Objects,” choose “Reports,” then click “Import.” Your report summaries will load into the sheet.
Step 3: (Optional) Set Up Auto-Refresh
Click “Refresh” › “Schedule” in Coefficient, then pick a cadence. Coefficient updates your Reports automatically.
Available Mailchimp Objects
- Audience
- Campaigns
- Audience Activity
- Audience Growth History
- Audience Locations
- Audience Segments
- List of Audiences
- Conversations
- Contact List
- Reports
- Audience Clients
- Audience Interest Categories
- Audience Webhooks
- Automations
- Connected Sites
How to Import Audience Activity Data from Mailchimp into Excel
Importing Mailchimp Audience Activity into Excel lets you track opens, clicks, and other behaviors in one place. Follow these steps to connect Coefficient and load Activity data.
TLDR
-
Step 1:
Install Coefficient in Excel and authenticate Mailchimp.
-
Step 2:
Import “Audience Activity” via “Import from Objects.”
-
Step 3:
Optionally schedule auto-refresh for continuous sync.
Step 1: Installation and Connection
In Excel, go to Insert › Get Add-ins › search “Coefficient” › Install. Open the Coefficient sidebar and sign in to Mailchimp.
Step 2: Import Audience Activity Data
Select “Import from Objects,” choose “Audience Activity,” then click “Import.” Engagement metrics will appear in the sheet.
Step 3: (Optional) Set Up Auto-Refresh
Click “Refresh” › “Schedule” in Coefficient, then pick your cadence. Coefficient updates your Activity data automatically.
Available Mailchimp Objects
- Audience
- Campaigns
- Audience Activity
- Audience Growth History
- Audience Locations
- Audience Segments
- List of Audiences
- Conversations
- Contact List
- Reports
- Audience Clients
- Audience Interest Categories
- Audience Webhooks
- Automations
- Connected Sites
How to Import Audience Data from Mailchimp into Excel
Bringing your Mailchimp Audience into Excel lets you slice, filter, and analyze subscriber lists without manual exports. In this guide, you’ll connect Coefficient and import your Audience object in under five minutes.
TLDR
-
Step 1:
Install Coefficient in Excel and authenticate Mailchimp.
-
Step 2:
Import “Audience” via “Import from Objects.”
-
Step 3:
Optionally schedule auto-refresh for live updates.
Step 1: Installation and Connection
In Excel, go to Insert › Get Add-ins › search “Coefficient” › Install. Open the Coefficient sidebar and sign in with your Mailchimp credentials.
Step 2: Import Audience Data
In the Coefficient pane, click “Import from Objects,” select “Audience,” then “Import.” Your subscriber list will load directly into the sheet.
Step 3: (Optional) Set Up Auto-Refresh
In Coefficient, click “Refresh” › “Schedule.” Choose daily, hourly, or custom cadence—Coefficient will update your Audience automatically.
Available Mailchimp Objects
- Audience
- Campaigns
- Audience Activity
- Audience Growth History
- Audience Locations
- Audience Segments
- List of Audiences
- Conversations
- Contact List
- Reports
- Audience Clients
- Audience Interest Categories
- Audience Webhooks
- Automations
- Connected Sites
How to Import Audience Clients Data from Mailchimp into Excel
Loading your Mailchimp Audience Clients into Excel helps you understand individual subscriber profiles at scale. This tutorial shows how to connect Coefficient and import your Audience Clients object quickly.
TLDR
-
Step 1:
Install Coefficient in Excel and sign in to Mailchimp.
-
Step 2:
Import “Audience Clients” via “Import from Objects.”
-
Step 3:
Optionally schedule auto-refresh for ongoing sync.
Step 1: Installation and Connection
In Excel, go to Insert › Get Add-ins › search “Coefficient” › Install. Open the Coefficient sidebar and authenticate your Mailchimp account.
Step 2: Import Audience Clients Data
Click “Import from Objects,” select “Audience Clients,” then click “Import.” Subscriber profile records will populate your worksheet.
Step 3: (Optional) Set Up Auto-Refresh
In the Coefficient pane, click “Refresh” › “Schedule.” Choose a cadence (daily, hourly). Coefficient will keep your Audience Clients data current.
Available Mailchimp Objects
- Audience
- Campaigns
- Audience Activity
- Audience Growth History
- Audience Locations
- Audience Segments
- List of Audiences
- Conversations
- Contact List
- Reports
- Audience Clients
- Audience Interest Categories
- Audience Webhooks
- Automations
- Connected Sites
How to Import Audience Growth History Data from Mailchimp into Excel
Tracking your Mailchimp Audience Growth History in Excel uncovers subscriber trends over time. This guide walks through connecting Coefficient and importing growth history data.
TLDR
-
Step 1:
Install Coefficient in Excel and authenticate Mailchimp.
-
Step 2:
Import “Audience Growth History” via “Import from Objects.”
-
Step 3:
Optionally schedule auto-refresh for ongoing insights.
Step 1: Installation and Connection
In Excel, go to Insert › Get Add-ins › search “Coefficient” › Install. Launch the sidebar and sign in with Mailchimp.
Step 2: Import Audience Growth History Data
Select “Import from Objects,” pick “Audience Growth History,” then click “Import.” Growth trend records will appear in your sheet.
Step 3: (Optional) Set Up Auto-Refresh
Click “Refresh” › “Schedule.” Choose daily or custom frequency. Coefficient ensures your growth history stays updated.
Available Mailchimp Objects
- Audience
- Campaigns
- Audience Activity
- Audience Growth History
- Audience Locations
- Audience Segments
- List of Audiences
- Conversations
- Contact List
- Reports
- Audience Clients
- Audience Interest Categories
- Audience Webhooks
- Automations
- Connected Sites
How to Import Conversations Data from Mailchimp into Excel
Importing Mailchimp Conversations into Excel helps you track subscriber interactions and messages in one place. This guide shows how to connect Coefficient and load your conversation data.
TLDR
-
Step 1:
Install Coefficient in Excel and authenticate Mailchimp.
-
Step 2:
Import “Conversations” via “Import from Objects.”
-
Step 3:
Optionally schedule auto-refresh for live conversation updates.
Step 1: Installation and Connection
In Excel, go to Insert › Get Add-ins › search “Coefficient” › Install. Open the sidebar and sign in to Mailchimp.
Step 2: Import Conversations Data
Select “Import from Objects,” choose “Conversations,” then click “Import.” Your conversation threads will populate the sheet.
Step 3: (Optional) Set Up Auto-Refresh
Click “Refresh” › “Schedule” in Coefficient. Choose a frequency—daily or hourly—to keep conversations current.
Available Mailchimp Objects
- Audience
- Campaigns
- Audience Activity
- Audience Growth History
- Audience Locations
- Audience Segments
- List of Audiences
- Conversations
- Contact List
- Reports
- Audience Clients
- Audience Interest Categories
- Audience Webhooks
- Automations
- Connected Sites
How to Import Audience Locations Data from Mailchimp into Excel
Importing Audience Locations into Excel helps map subscriber distribution worldwide. In this guide, you’ll connect Coefficient and import location data in minutes.
TLDR
-
Step 1:
Install Coefficient and authenticate Mailchimp in Excel.
-
Step 2:
Import “Audience Locations” via “Import from Objects.”
-
Step 3:
Optionally schedule auto-refresh for up-to-date maps.
Step 1: Installation and Connection
In Excel, click Insert › Get Add-ins › search “Coefficient” › Install. Open the sidebar and log in to Mailchimp.
Step 2: Import Audience Locations Data
Select “Import from Objects,” choose “Audience Locations,” then click “Import.” Your geographic data will load into the sheet.
Step 3: (Optional) Set Up Auto-Refresh
Click “Refresh” › “Schedule” in Coefficient. Select your frequency—Coefficient keeps location data fresh automatically.
Available Mailchimp Objects
- Audience
- Campaigns
- Audience Activity
- Audience Growth History
- Audience Locations
- Audience Segments
- List of Audiences
- Conversations
- Contact List
- Reports
- Audience Clients
- Audience Interest Categories
- Audience Webhooks
- Automations
- Connected Sites
How to Import Audience Segments Data from Mailchimp into Excel
Importing your Mailchimp Audience Segments into Excel lets you analyze specific subscriber groups without manual exports. In this tutorial, you’ll connect Coefficient and load segment data in under five minutes.
TLDR
-
Step 1:
Install Coefficient in Excel and authenticate Mailchimp.
-
Step 2:
Import “Audience Segments” via “Import from Objects.”
-
Step 3:
Optionally schedule auto-refresh for live updates.
Step 1: Installation and Connection
In Excel, go to Insert › Get Add-ins › search “Coefficient” › Install. Open the Coefficient sidebar and sign in to Mailchimp.
Step 2: Import Audience Segments Data
Select “Import from Objects,” choose “Audience Segments,” then click “Import.” Your segment definitions will populate the sheet.
Step 3: (Optional) Set Up Auto-Refresh
Click “Refresh” › “Schedule” in the Coefficient pane. Pick a cadence—daily or hourly—for automatic segment updates.
Available Mailchimp Objects
- Audience
- Campaigns
- Audience Activity
- Audience Growth History
- Audience Locations
- Audience Segments
- List of Audiences
- Conversations
- Contact List
- Reports
- Audience Clients
- Audience Interest Categories
- Audience Webhooks
- Automations
- Connected Sites