How to Import Audience Data from Mailchimp into Excel

using Coefficient excel Add-in (500k+ users)

Learn how to import your Mailchimp Audience data into Excel using Coefficient for streamlined subscriber management and analysis.

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Bringing your Mailchimp Audience into Excel lets you slice, filter, and analyze subscriber lists without manual exports. In this guide, you’ll connect Coefficient and import your Audience object in under five minutes.

TLDR

  • Step 1:

    Install Coefficient in Excel and authenticate Mailchimp.

  • Step 2:

    Import “Audience” via “Import from Objects.”

  • Step 3:

    Optionally schedule auto-refresh for live updates.

Step 1: Installation and Connection

In Excel, go to Insert › Get Add-ins › search “Coefficient” › Install. Open the Coefficient sidebar and sign in with your Mailchimp credentials.

Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Audience Data

In the Coefficient pane, click “Import from Objects,” select “Audience,” then “Import.” Your subscriber list will load directly into the sheet.

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Step 3: (Optional) Set Up Auto-Refresh

In Coefficient, click “Refresh” › “Schedule.” Choose daily, hourly, or custom cadence—Coefficient will update your Audience automatically.

Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Available Mailchimp Objects

  • Audience
  • Campaigns
  • Audience Activity
  • Audience Growth History
  • Audience Locations
  • Audience Segments
  • List of Audiences
  • Conversations
  • Contact List
  • Reports
  • Audience Clients
  • Audience Interest Categories
  • Audience Webhooks
  • Automations
  • Connected Sites

Frequently Asked Questions

  • How to get Audience from Mailchimp?

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    Use Coefficient’s “Import from Objects,” choose “Audience,” and click “Import.” Coefficient pulls your full list into Excel.

  • How do I get a list of Audience in Mailchimp?

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    Open Coefficient › “Import from Objects” › “Audience.” Click “Import” to fetch all subscriber records.

  • How do I import Audience from Excel to Mailchimp?

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    Use Coefficient’s two-way sync: edit Audience in Excel and click “Export to Mailchimp.” Updates push back automatically.

  • How to automate importing Mailchimp Audience to Excel daily?

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    Go to “Refresh” › “Schedule” in Coefficient, select daily. Coefficient handles the scheduled imports for you.

  • How to send email alerts about Audience data from Mailchimp?

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    Set up a Coefficient automation: “Send email” when the Audience import runs. You’ll receive the latest data by email.

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