How to Import Audience Growth History Data from Mailchimp into Excel

using Coefficient excel Add-in (500k+ users)

Learn how to import your Mailchimp Audience Growth History into Excel using Coefficient for trend analysis.

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Tracking your Mailchimp Audience Growth History in Excel uncovers subscriber trends over time. This guide walks through connecting Coefficient and importing growth history data.

TLDR

  • Step 1:

    Install Coefficient in Excel and authenticate Mailchimp.

  • Step 2:

    Import “Audience Growth History” via “Import from Objects.”

  • Step 3:

    Optionally schedule auto-refresh for ongoing insights.

Step 1: Installation and Connection

In Excel, go to Insert › Get Add-ins › search “Coefficient” › Install. Launch the sidebar and sign in with Mailchimp.

Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Audience Growth History Data

Select “Import from Objects,” pick “Audience Growth History,” then click “Import.” Growth trend records will appear in your sheet.

Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: (Optional) Set Up Auto-Refresh

Click “Refresh” › “Schedule.” Choose daily or custom frequency. Coefficient ensures your growth history stays updated.

Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Available Mailchimp Objects

  • Audience
  • Campaigns
  • Audience Activity
  • Audience Growth History
  • Audience Locations
  • Audience Segments
  • List of Audiences
  • Conversations
  • Contact List
  • Reports
  • Audience Clients
  • Audience Interest Categories
  • Audience Webhooks
  • Automations
  • Connected Sites

Frequently Asked Questions

  • How to get Audience Growth History from Mailchimp?

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    Use “Import from Objects” in Coefficient, select “Audience Growth History,” and click “Import” to see growth trends.

  • Can I filter by date range?

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    Yes—add a date filter in the import dialog (e.g., “after” a specific date). Coefficient applies filters at import.

  • How do I visualize growth data?

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    Import into Excel then use charts. Coefficient keeps data live for dynamic chart updates.

  • How to automate importing growth history weekly?

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    Go to “Refresh” › “Schedule,” choose weekly. Coefficient will fetch updated history each week.

  • How to get email alerts on growth changes?

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    Create a Coefficient automation that emails you when the import completes, highlighting new growth records.

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