Tracking your Mailchimp Audience Growth History in Excel uncovers subscriber trends over time. This guide walks through connecting Coefficient and importing growth history data.
TLDR
-
Step 1:
Install Coefficient in Excel and authenticate Mailchimp.
-
Step 2:
Import “Audience Growth History” via “Import from Objects.”
-
Step 3:
Optionally schedule auto-refresh for ongoing insights.
Step 1: Installation and Connection
In Excel, go to Insert › Get Add-ins › search “Coefficient” › Install. Launch the sidebar and sign in with Mailchimp.

Step 2: Import Audience Growth History Data
Select “Import from Objects,” pick “Audience Growth History,” then click “Import.” Growth trend records will appear in your sheet.

Step 3: (Optional) Set Up Auto-Refresh
Click “Refresh” › “Schedule.” Choose daily or custom frequency. Coefficient ensures your growth history stays updated.

Available Mailchimp Objects
- Audience
- Campaigns
- Audience Activity
- Audience Growth History
- Audience Locations
- Audience Segments
- List of Audiences
- Conversations
- Contact List
- Reports
- Audience Clients
- Audience Interest Categories
- Audience Webhooks
- Automations
- Connected Sites
Frequently Asked Questions
Trusted By Over 50,000 Companies