How to Import Audience Activity Data from Mailchimp into Excel

using Coefficient excel Add-in (500k+ users)

Learn how to import your Mailchimp Audience Activity data into Excel using Coefficient for engagement analysis.

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Importing Mailchimp Audience Activity into Excel lets you track opens, clicks, and other behaviors in one place. Follow these steps to connect Coefficient and load Activity data.

TLDR

  • Step 1:

    Install Coefficient in Excel and authenticate Mailchimp.

  • Step 2:

    Import “Audience Activity” via “Import from Objects.”

  • Step 3:

    Optionally schedule auto-refresh for continuous sync.

Step 1: Installation and Connection

In Excel, go to Insert › Get Add-ins › search “Coefficient” › Install. Open the Coefficient sidebar and sign in to Mailchimp.

Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Audience Activity Data

Select “Import from Objects,” choose “Audience Activity,” then click “Import.” Engagement metrics will appear in the sheet.

Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: (Optional) Set Up Auto-Refresh

Click “Refresh” › “Schedule” in Coefficient, then pick your cadence. Coefficient updates your Activity data automatically.

Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Available Mailchimp Objects

  • Audience
  • Campaigns
  • Audience Activity
  • Audience Growth History
  • Audience Locations
  • Audience Segments
  • List of Audiences
  • Conversations
  • Contact List
  • Reports
  • Audience Clients
  • Audience Interest Categories
  • Audience Webhooks
  • Automations
  • Connected Sites

Frequently Asked Questions

  • How to get Audience Activity from Mailchimp?

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    Select “Import from Objects” › “Audience Activity” › “Import.” Coefficient pulls all engagement events into Excel.

  • How do I get a list of Audience Activity in

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