Importing Mailchimp Audience Activity into Excel lets you track opens, clicks, and other behaviors in one place. Follow these steps to connect Coefficient and load Activity data.
TLDR
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Step 1:
Install Coefficient in Excel and authenticate Mailchimp.
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Step 2:
Import “Audience Activity” via “Import from Objects.”
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Step 3:
Optionally schedule auto-refresh for continuous sync.
Step 1: Installation and Connection
In Excel, go to Insert › Get Add-ins › search “Coefficient” › Install. Open the Coefficient sidebar and sign in to Mailchimp.

Step 2: Import Audience Activity Data
Select “Import from Objects,” choose “Audience Activity,” then click “Import.” Engagement metrics will appear in the sheet.

Step 3: (Optional) Set Up Auto-Refresh
Click “Refresh” › “Schedule” in Coefficient, then pick your cadence. Coefficient updates your Activity data automatically.

Available Mailchimp Objects
- Audience
- Campaigns
- Audience Activity
- Audience Growth History
- Audience Locations
- Audience Segments
- List of Audiences
- Conversations
- Contact List
- Reports
- Audience Clients
- Audience Interest Categories
- Audience Webhooks
- Automations
- Connected Sites
Frequently Asked Questions
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