How to Import Audience Segments Data from Mailchimp into Excel

using Coefficient excel Add-in (500k+ users)

Learn how to import your Mailchimp Audience Segments into Excel using Coefficient for targeted subscriber analysis.

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Importing your Mailchimp Audience Segments into Excel lets you analyze specific subscriber groups without manual exports. In this tutorial, you’ll connect Coefficient and load segment data in under five minutes.

TLDR

  • Step 1:

    Install Coefficient in Excel and authenticate Mailchimp.

  • Step 2:

    Import “Audience Segments” via “Import from Objects.”

  • Step 3:

    Optionally schedule auto-refresh for live updates.

Step 1: Installation and Connection

In Excel, go to Insert › Get Add-ins › search “Coefficient” › Install. Open the Coefficient sidebar and sign in to Mailchimp.

Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Audience Segments Data

Select “Import from Objects,” choose “Audience Segments,” then click “Import.” Your segment definitions will populate the sheet.

Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: (Optional) Set Up Auto-Refresh

Click “Refresh” › “Schedule” in the Coefficient pane. Pick a cadence—daily or hourly—for automatic segment updates.

Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Available Mailchimp Objects

  • Audience
  • Campaigns
  • Audience Activity
  • Audience Growth History
  • Audience Locations
  • Audience Segments
  • List of Audiences
  • Conversations
  • Contact List
  • Reports
  • Audience Clients
  • Audience Interest Categories
  • Audience Webhooks
  • Automations
  • Connected Sites

Frequently Asked Questions

  • How to get Audience Segments from Mailchimp?

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    Use “Import from Objects” in Coefficient, select “Audience Segments,” and click “Import.” Coefficient loads all defined segments.

  • How do I get a list of Audience Segments in Mailchimp?

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    Open Coefficient › “Import from Objects” › “Audience Segments.” Click “Import” to fetch your segments into Excel.

  • How do I import Audience Segments from Excel to Mailchimp?

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    Edit segment definitions in Excel and use Coefficient’s “Export to Mailchimp” for two-way sync.

  • How to automate importing Mailchimp Audience Segments to Excel daily?

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    Go to “Refresh” › “Schedule” in Coefficient, choose daily. Coefficient will fetch new segments every day.

  • How to send email alerts about Audience Segments data from Mailchimp?

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    Create a Coefficient automation to email you when the segment import completes.

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