How to Import Audience Clients Data from Mailchimp into Excel

using Coefficient excel Add-in (500k+ users)

Learn how to import your Mailchimp Audience Clients data into Excel using Coefficient for detailed subscriber insights.

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Loading your Mailchimp Audience Clients into Excel helps you understand individual subscriber profiles at scale. This tutorial shows how to connect Coefficient and import your Audience Clients object quickly.

TLDR

  • Step 1:

    Install Coefficient in Excel and sign in to Mailchimp.

  • Step 2:

    Import “Audience Clients” via “Import from Objects.”

  • Step 3:

    Optionally schedule auto-refresh for ongoing sync.

Step 1: Installation and Connection

In Excel, go to Insert › Get Add-ins › search “Coefficient” › Install. Open the Coefficient sidebar and authenticate your Mailchimp account.

Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Audience Clients Data

Click “Import from Objects,” select “Audience Clients,” then click “Import.” Subscriber profile records will populate your worksheet.

Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: (Optional) Set Up Auto-Refresh

In the Coefficient pane, click “Refresh” › “Schedule.” Choose a cadence (daily, hourly). Coefficient will keep your Audience Clients data current.

Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Available Mailchimp Objects

  • Audience
  • Campaigns
  • Audience Activity
  • Audience Growth History
  • Audience Locations
  • Audience Segments
  • List of Audiences
  • Conversations
  • Contact List
  • Reports
  • Audience Clients
  • Audience Interest Categories
  • Audience Webhooks
  • Automations
  • Connected Sites

Frequently Asked Questions

  • How to get Audience Clients from Mailchimp?

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    Select “Import from Objects” in Coefficient, choose “Audience Clients,” and click “Import” to load client profiles into Excel.

  • How do I filter Audience Clients before import?

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    Use filters in the import dialog (e.g., by signup date). Coefficient applies them before loading data.

  • Can I merge Audience Clients with Audience data?

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    Yes. Import both objects into separate sheets and use Excel functions (e.g., XLOOKUP) to combine them.

  • How to automate importing Audience Clients daily?

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    Go to “Refresh” › “Schedule” in Coefficient, select daily. Data updates occur automatically.

  • How to get email alerts after Audience Clients import?

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    Create a Coefficient automation to email you when the import completes, ensuring you receive the latest client info.

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