Loading Mailchimp Reports into Excel enables you to build dashboards that combine campaign and engagement metrics. This guide walks through importing the Reports object with Coefficient.
TLDR
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Step 1:
Install Coefficient in Excel and log in to Mailchimp.
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Step 2:
Import “Reports” via “Import from Objects.”
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Step 3:
Optionally schedule auto-refresh for live dashboards.
Step 1: Installation and Connection
Go to Excel › Insert › Get Add-ins › install “Coefficient.” Open the sidebar and authenticate with Mailchimp.

Step 2: Import Reports Data
Select “Import from Objects,” choose “Reports,” then click “Import.” Your report summaries will load into the sheet.

Step 3: (Optional) Set Up Auto-Refresh
Click “Refresh” › “Schedule” in Coefficient, then pick a cadence. Coefficient updates your Reports automatically.

Available Mailchimp Objects
- Audience
- Campaigns
- Audience Activity
- Audience Growth History
- Audience Locations
- Audience Segments
- List of Audiences
- Conversations
- Contact List
- Reports
- Audience Clients
- Audience Interest Categories
- Audience Webhooks
- Automations
- Connected Sites
Frequently Asked Questions
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