Net Negative Churn Calculator

Unleash the Secret to Unstoppable SaaS Expansion

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Net Negative Churn = (Expansion MRR – Churned MRR) / (Total MRR at the Start of the Period) * 100

One of the key metrics that can provide valuable insights into the health and resilience of your SaaS business is Net Negative Churn. By understanding and optimizing this crucial metric, you can unlock new avenues for exponential growth and secure your company’s long-term viability.

What is Net Negative Churn?

Net Negative Churn is a metric that measures the net growth in Monthly Recurring Revenue (MRR) from your existing customer base, after accounting for both customer churn and revenue expansion from upgrades and add-ons. It represents the ability of your SaaS business to generate more revenue from its existing customers than it loses through customer attrition.

How to Calculate Net Negative Churn

To calculate Net Negative Churn, you’ll need to track the following metrics:

  • Expansion MRR: The increase in MRR from existing customers upgrading their subscriptions or adding new features/services.
  • Churned MRR: The decrease in MRR due to existing customers downgrading or canceling their subscriptions.
  • Total MRR at the Start of the Period: The total Monthly Recurring Revenue at the beginning of the accounting period.

These metrics are typically managed by the Finance, Customer Success, and Sales teams within a SaaS organization.

Example Calculation of Net Negative Churn

Let’s say your SaaS company had the following metrics for the month:

  • Expansion MRR: $20,000
  • Churned MRR: $10,000
  • Total MRR at the Start of the Period: $100,000

Using the formula, the Net Negative Churn would be calculated as:

Net Negative Churn = ($20,000 – $10,000) / $100,000 * 100 = 10%

This means that your SaaS business has achieved a Net Negative Churn of 10%, indicating that your revenue growth from existing customers is outpacing your customer churn.

Importance of Net Negative Churn for SaaS Businesses

Net Negative Churn is a crucial metric for SaaS businesses for several reasons:

  1. Sustainable Growth: Net Negative Churn demonstrates the ability of a SaaS business to grow its revenue from existing customers, reducing its reliance on constantly acquiring new customers to fuel growth.
  2. Profitability and Scalability: By retaining and expanding revenue from existing customers, SaaS businesses can achieve higher profitability and scale their operations more efficiently, as the cost of acquiring new customers is generally higher than the cost of expanding existing relationships.
  3. Investor Attractiveness: SaaS companies with consistently high Net Negative Churn are often viewed more favorably by investors, as it indicates the resilience and long-term growth potential of the business.
  4. Competitive Advantage: Maintaining a strong Net Negative Churn can give SaaS businesses a competitive edge in the market, as it demonstrates their ability to deliver ongoing value and retain their customer base.

What Happens if Churn Rate is Negative?

If a SaaS business has a negative churn rate, it means that the company is actually gaining more revenue from its existing customer base than it is losing through customer attrition. This is the ideal situation, as it indicates that the company is successfully retaining and expanding its relationships with customers, driving sustainable growth.

A negative churn rate, or Net Negative Churn, is a highly desirable metric for SaaS businesses, as it allows them to:

  1. Reduce Acquisition Costs: With Net Negative Churn, SaaS companies can focus more on expanding their existing customer relationships rather than constantly acquiring new customers, leading to lower customer acquisition costs.
  2. Improve Profitability: Net Negative Churn directly contributes to the overall profitability of a SaaS business, as the company is generating more revenue from its existing customer base.
  3. Enhance Predictability: Negative churn rates provide SaaS businesses with increased revenue predictability, allowing them to make more informed strategic decisions and plan for future growth.
  4. Increase Valuation: SaaS companies with consistently high Net Negative Churn are often valued more favorably by investors, as it demonstrates the long-term viability and growth potential of the business.

Strategies to Achieve Net Negative Churn

To achieve and maintain a Net Negative Churn, SaaS businesses should consider the following strategies:

  1. Enhance Customer Success: Invest in a strong customer success team and processes to ensure that your customers are deriving maximum value from your SaaS offerings, leading to increased retention and expansion.
  2. Offer Compelling Upgrades and Add-ons: Regularly review and update your product offerings, ensuring that you have a clear upgrade path and a range of complementary services that provide tangible benefits for your customers.
  3. Optimize Pricing and Packaging: Analyze your pricing structure and packaging options to ensure you’re providing the right balance of value and revenue potential for your customers.
  4. Foster Customer Engagement: Implement effective customer engagement strategies, such as in-app messaging, onboarding programs, and regular check-ins, to keep your customers actively involved with your SaaS offerings.
  5. Continuously Improve and Innovate: Invest in research and development to enhance your SaaS products and services, addressing your customers’ evolving needs and staying ahead of the competition.

Calculating Net Negative Churn in Google Sheets

To make it easy for you to calculate and track your Net Negative Churn, we’ve created a Google Sheets template that you can use. Here’s a step-by-step guide on how to use it:

  1. Access the Template: Click above to access the Net Negative Churn Google Sheets template.
  2. Enter Your Data: In the “Data” sheet, input the following information:
    • Expansion MRR
    • Churned MRR
    • Total MRR at the Start of the Period
  3. Review the Calculations: The template will automatically calculate your Net Negative Churn based on the data you provided.
  4. Analyze and Interpret the Results: Use the insights gained from your Net Negative Churn to inform your customer success, sales, and product strategies, enabling you to drive sustainable growth and expansion for your SaaS business.

By leveraging this Google Sheets template, you can effortlessly track and optimize your Net Negative Churn, empowering you to unlock the secrets to unstoppable SaaS expansion and secure your company’s long-term viability.

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