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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
You can automatically sync NetSuite customer segments to Facebook Custom Audiences by creating an automated data pipeline that eliminates manual CSV exports and keeps your audience data current.
Here’s how to set up real-time customer segment sync that transforms NetSuite data into Facebook’s required format and maintains fresh audience data for better campaign performance.
Create automated NetSuite to Facebook audience sync using Coefficient
Coefficient solves NetSuite’s lack of direct Facebook Ads integration by pulling customer segment data directly from NetSuite into spreadsheets, then formatting it for Facebook Custom Audiences. You can set up automated refreshes to keep your audience data current without manual intervention.
How to make it work
Step 1. Import NetSuite customer records with segmentation data.
Use Coefficient’s Records & Lists import method to pull customer records including custom fields for segmentation criteria, purchase history, and demographic data. Select the specific fields you need for audience creation like email addresses, phone numbers, and segmentation markers.
Step 2. Apply filters to isolate specific customer segments.
Use Coefficient’s filtering system to create targeted segments based on your criteria. You can filter by purchase amounts, customer types, geographic regions, or any custom fields you’ve set up in NetSuite .
Step 3. Format data for Facebook Custom Audiences.
Transform your NetSuite data using spreadsheet formulas to match Facebook’s requirements. Hash email addresses using SHA-256 functions and format phone numbers to E.164 standard. Create calculated columns that prepare your data for Facebook’s upload specifications.
Step 4. Set up automated data refreshes.
Configure Coefficient to refresh your customer data daily or hourly depending on how frequently your segments change. This ensures your Facebook audiences stay current with the latest NetSuite customer information.
Step 5. Connect to Facebook Ads Manager.
Use Google Sheets add-ons or Zapier integrations to push your formatted customer segments directly to Facebook Custom Audiences. Set up triggers that automatically update your Facebook audiences when new data refreshes in your spreadsheet.
Keep your Facebook audiences fresh with automated NetSuite sync
This automated approach eliminates stale audience data and missed campaign opportunities by maintaining current customer segments in Facebook. Start building your automated NetSuite to Facebook pipeline today.
