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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Currency conversion discrepancies between Google Ads and NetSuite create significant ROI calculation challenges. Campaign currency differs from company base currency, exchange rate timing varies, and manual conversions introduce errors that compound over time.
Here’s how to harmonize currency data for accurate multi-currency marketing ROI analysis.
Standardized currency import eliminates conversion errors
Coefficient resolves currency discrepancies through systematic data harmonization. While Google Ads reports spend in campaign currency and NetSuite uses base company currency, automated integration ensures consistent currency formatting and accurate conversion rates.
How to make it work
Step 1. Import both datasets with consistent currency formatting.
Pull Google Ads spend data and NetSuite revenue data with standardized currency formatting to eliminate manual conversion steps. This prevents the errors that occur when handling multiple currency formats manually.
Step 2. Set up real-time exchange rate integration.
Use Coefficient’s automated refresh capabilities to pull current exchange rates alongside campaign and transaction data. This ensures ROI calculations use accurate, up-to-date conversion rates rather than outdated manual entries.
Step 3. Handle multi-subsidiary NetSuite configurations.
Import transactions from different NetSuite subsidiaries in their native currencies, then apply standardized conversion formulas in your spreadsheet. This maintains accuracy across global operations with multiple base currencies.
Step 4. Create automated conversion workflows.
Build spreadsheet formulas that automatically convert Google Ads spend to match NetSuite’s base currency using imported exchange rate data. This eliminates manual calculation errors and keeps conversions current.
Step 5. Maintain historical rate accuracy.
Import NetSuite transaction data with original exchange rates used during booking to ensure historical Google Ads ROI tracking maintains accuracy over time. Use Records & Lists to pull transaction records with currency conversion details.
Achieve reliable multi-currency ROI tracking
Automated currency harmonization provides reliable marketing spend analysis by eliminating conversion discrepancies that manual processes cannot consistently resolve. Start building accurate multi-currency ROI tracking today.
