Category: Microsoft Ads

How to Import Hotel Group Performance Data from Microsoft Ads into Excel

Analyzing Hotel Group Performance data from Microsoft Ads in Excel helps travel marketers understand how different hotel groupings perform in their campaigns, enabling more strategic bidding and budget allocation across hotel categories.

Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your hotel group performance.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your Microsoft Ads account to Coefficient

  • Step 3:

    Import Hotel Group Performance data with relevant metrics

  • Step 4:

    Set up auto-refresh to keep your hotel group data current

Step 1: Install Coefficient and Connect Your Microsoft Ads Account

Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.

  1. Open Excel and navigate to the Insert tab
  2. Click Get Add-ins and search for “Coefficient”
  3. Install the Coefficient add-in from the Office Add-ins store
  4. Once installed, open the Coefficient sidebar and click “Import”
  5. Select “Microsoft Ads” from the list of available connectors
  6. Follow the authentication prompts to connect your Microsoft Ads account
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Hotel Group Performance Data

After connecting your Microsoft Ads account, you can import your Hotel Group Performance data:

  1. In the Coefficient sidebar, click “Import from Microsoft Ads”
  2. Select “Hotel Group Performance” from the list of available objects
  3. Choose which metrics you want to include (impressions, clicks, bookings, revenue, etc.)
  4. Apply any filters to focus on specific hotel groups or date ranges
  5. Click “Import” to bring the data into your Excel spreadsheet
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh for Your Data

Keep your Microsoft Ads hotel group data fresh by setting up automatic refreshes:

  1. Select any cell in your imported data range
  2. Open the Coefficient sidebar and click “Refresh”
  3. Click “Schedule Refresh” to set up automated updates
  4. Choose your preferred refresh frequency (hourly, daily, or weekly)
  5. Confirm your settings to activate the auto-refresh schedule
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Analyze Your Hotel Group Performance

With your Hotel Group Performance data now in Excel, you can identify which hotel groups deliver the best results for your advertising investment. Create pivot tables to compare key metrics like click-through rate, booking rate, and return on ad spend across different hotel groups.

Use Excel’s visualization tools to create charts that highlight performance trends over time, and its calculation capabilities to determine which hotel groups deserve increased bids or budget allocation. These insights will help you optimize your hotel advertising strategy for maximum efficiency and revenue generation.

Microsoft Ads Data Available in Coefficient

Available Objects

  • Campaign Performance
  • Conversion Performance
  • Keyword Performance
  • Search Query Performance
  • Account Performance
  • Ad Dynamic Text Performance
  • Ad Extension By Ad
  • Ad Extension By Keyword
  • Ad Extension Detail
  • Ad Performance
  • Age Gender Audience
  • Audience Performance
+21 more

How to Import Keyword Performance Data from Microsoft Ads into Excel

Analyzing keyword performance from Microsoft Ads in Excel allows marketers to identify which terms drive traffic, conversions, and ROI, enabling smarter bidding decisions and budget allocation.

Rather than manually exporting keyword data that quickly becomes outdated, you can establish a live connection for always-current insights.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your Microsoft Ads account to Coefficient

  • Step 3:

    Import Keyword Performance data with customizable metrics

  • Step 4:

    Set up auto-refresh to keep your keyword data current

Step 1: Install Coefficient and Connect Your Microsoft Ads Account

Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.

  1. Open Excel and navigate to the Insert tab
  2. Click Get Add-ins and search for “Coefficient”
  3. Install the Coefficient add-in from the Office Add-ins store
  4. Once installed, open the Coefficient sidebar and click “Import”
  5. Select “Microsoft Ads” from the list of available connectors
  6. Follow the authentication prompts to connect your Microsoft Ads account
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Keyword Performance Data

After connecting your Microsoft Ads account, you can import your Keyword Performance data:

  1. In the Coefficient sidebar, click “Import from Microsoft Ads”
  2. Select “Keyword Performance” from the list of available objects
  3. Choose which metrics you want to include (impressions, clicks, CTR, cost, etc.)
  4. Apply any filters to focus on specific campaigns or date ranges
  5. Click “Import” to bring the data into your Excel spreadsheet
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh for Your Data

Keep your Microsoft Ads keyword data fresh by setting up automatic refreshes:

  1. Select any cell in your imported data range
  2. Open the Coefficient sidebar and click “Refresh”
  3. Click “Schedule Refresh” to set up automated updates
  4. Choose your preferred refresh frequency (hourly, daily, or weekly)
  5. Confirm your settings to activate the auto-refresh schedule
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Analyze Your Keyword Performance

With your Keyword Performance data now in Excel, you can identify your highest-performing and underperforming keywords. Create pivot tables to analyze performance by match type, or build charts that visualize keyword trends over time.

Use Excel’s conditional formatting to highlight keywords with high costs but low conversions, or identify opportunities where increasing bids could yield better results based on current performance metrics.

Microsoft Ads Data Available in Coefficient

Available Objects

  • Campaign Performance
  • Conversion Performance
  • Keyword Performance
  • Search Query Performance
  • Account Performance
  • Ad Dynamic Text Performance
  • Ad Extension By Ad
  • Ad Extension By Keyword
  • Ad Extension Detail
  • Ad Performance
  • Age Gender Audience
  • Audience Performance
+21 more

How to Import Negative Keyword Conflict Data from Microsoft Ads into Excel

Analyzing Negative Keyword Conflict data from Microsoft Ads in Excel helps marketers identify and resolve instances where negative keywords may be blocking traffic to active keywords, ensuring campaign visibility isn’t unintentionally limited.

Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your negative keyword conflicts.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your Microsoft Ads account to Coefficient

  • Step 3:

    Import Negative Keyword Conflict data with relevant details

  • Step 4:

    Set up auto-refresh to keep your conflict data current

Step 1: Install Coefficient and Connect Your Microsoft Ads Account

Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.

  1. Open Excel and navigate to the Insert tab
  2. Click Get Add-ins and search for “Coefficient”
  3. Install the Coefficient add-in from the Office Add-ins store
  4. Once installed, open the Coefficient sidebar and click “Import”
  5. Select “Microsoft Ads” from the list of available connectors
  6. Follow the authentication prompts to connect your Microsoft Ads account
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Negative Keyword Conflict Data

After connecting your Microsoft Ads account, you can import your Negative Keyword Conflict data:

  1. In the Coefficient sidebar, click “Import from Microsoft Ads”
  2. Select “Negative Keyword Conflict” from the list of available objects
  3. Choose which details you want to include (conflicting keywords, campaign, ad group, etc.)
  4. Apply any filters to focus on specific campaigns or keyword types
  5. Click “Import” to bring the data into your Excel spreadsheet
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh for Your Data

Keep your Microsoft Ads negative keyword conflict data fresh by setting up automatic refreshes:

  1. Select any cell in your imported data range
  2. Open the Coefficient sidebar and click “Refresh”
  3. Click “Schedule Refresh” to set up automated updates
  4. Choose your preferred refresh frequency (hourly, daily, or weekly)
  5. Confirm your settings to activate the auto-refresh schedule
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Resolve Your Negative Keyword Conflicts

With your Negative Keyword Conflict data now in Excel, you can systematically identify and address conflicts between your negative keywords and active keywords. Use Excel’s sorting and filtering capabilities to prioritize conflicts by campaign importance or keyword performance.

Create a workflow to review each conflict and decide whether to modify the negative keyword, adjust the active keyword, or maintain the conflict if it’s intentional. Regular monitoring of these conflicts will ensure your campaigns reach their intended audience without unnecessary traffic limitations.

Microsoft Ads Data Available in Coefficient

Available Objects

  • Campaign Performance
  • Conversion Performance
  • Keyword Performance
  • Search Query Performance
  • Account Performance
  • Ad Dynamic Text Performance
  • Ad Extension By Ad
  • Ad Extension By Keyword
  • Ad Extension Detail
  • Ad Performance
  • Age Gender Audience
  • Audience Performance
+21 more

How to Import Product Dimension Performance Data from Microsoft Ads into Excel

Analyzing Product Dimension Performance data from Microsoft Ads in Excel helps e-commerce marketers understand how different product attributes impact ad performance, enabling more strategic optimizations for Shopping campaigns.

Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your product dimension performance.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your Microsoft Ads account to Coefficient

  • Step 3:

    Import Product Dimension Performance data with relevant metrics

  • Step 4:

    Set up auto-refresh to keep your product dimension data current

Step 1: Install Coefficient and Connect Your Microsoft Ads Account

Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.

  1. Open Excel and navigate to the Insert tab
  2. Click Get Add-ins and search for “Coefficient”
  3. Install the Coefficient add-in from the Office Add-ins store
  4. Once installed, open the Coefficient sidebar and click “Import”
  5. Select “Microsoft Ads” from the list of available connectors
  6. Follow the authentication prompts to connect your Microsoft Ads account
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Product Dimension Performance Data

After connecting your Microsoft Ads account, you can import your Product Dimension Performance data:

  1. In the Coefficient sidebar, click “Import from Microsoft Ads”
  2. Select “Product Dimension Performance” from the list of available objects
  3. Choose which metrics you want to include (impressions, clicks, conversions, revenue, etc.)
  4. Apply any filters to focus on specific product dimensions or date ranges
  5. Click “Import” to bring the data into your Excel spreadsheet
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh for Your Data

Keep your Microsoft Ads product dimension data fresh by setting up automatic refreshes:

  1. Select any cell in your imported data range
  2. Open the Coefficient sidebar and click “Refresh”
  3. Click “Schedule Refresh” to set up automated updates
  4. Choose your preferred refresh frequency (hourly, daily, or weekly)
  5. Confirm your settings to activate the auto-refresh schedule
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Analyze Your Product Dimension Performance

With your Product Dimension Performance data now in Excel, you can identify which product attributes (brand, category, type, etc.) drive the best results for your Shopping campaigns. Create pivot tables to compare performance metrics across different dimensions, and use Excel’s visualization tools to spot patterns and trends.

Calculate dimension-specific metrics like conversion rate, return on ad spend, and cost-per-acquisition to determine which product groups deserve increased investment. These insights will help you refine your bidding strategy, adjust product segmentation, and maximize the ROI of your Microsoft Shopping campaigns.

Microsoft Ads Data Available in Coefficient

Available Objects

  • Campaign Performance
  • Conversion Performance
  • Keyword Performance
  • Search Query Performance
  • Account Performance
  • Ad Dynamic Text Performance
  • Ad Extension By Ad
  • Ad Extension By Keyword
  • Ad Extension Detail
  • Ad Performance
  • Age Gender Audience
  • Audience Performance
+21 more

How to Import Product Match Count Data from Microsoft Ads into Excel

Analyzing Product Match Count data from Microsoft Ads in Excel helps e-commerce marketers understand product feed health and eligibility issues, ensuring maximum visibility for their product catalog in Shopping campaigns.

Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your product feed performance.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your Microsoft Ads account to Coefficient

  • Step 3:

    Import Product Match Count data with relevant metrics

  • Step 4:

    Set up auto-refresh to keep your product eligibility data current

Step 1: Install Coefficient and Connect Your Microsoft Ads Account

Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.

  1. Open Excel and navigate to the Insert tab
  2. Click Get Add-ins and search for “Coefficient”
  3. Install the Coefficient add-in from the Office Add-ins store
  4. Once installed, open the Coefficient sidebar and click “Import”
  5. Select “Microsoft Ads” from the list of available connectors
  6. Follow the authentication prompts to connect your Microsoft Ads account
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Product Match Count Data

After connecting your Microsoft Ads account, you can import your Product Match Count data:

  1. In the Coefficient sidebar, click “Import from Microsoft Ads”
  2. Select “Product Match Count” from the list of available objects
  3. Choose which metrics you want to include (product counts, eligibility status, etc.)
  4. Apply any filters to focus on specific product groups or dimensions
  5. Click “Import” to bring the data into your Excel spreadsheet
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh for Your Data

Keep your Microsoft Ads product match count data fresh by setting up automatic refreshes:

  1. Select any cell in your imported data range
  2. Open the Coefficient sidebar and click “Refresh”
  3. Click “Schedule Refresh” to set up automated updates
  4. Choose your preferred refresh frequency (hourly, daily, or weekly)
  5. Confirm your settings to activate the auto-refresh schedule
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Analyze Your Product Feed Health

With your Product Match Count data now in Excel, you can identify issues affecting your product feed eligibility in Microsoft Shopping campaigns. Create pivot tables to analyze match counts by product category, brand, or other dimensions, and track changes over time to monitor feed health improvements.

Use Excel’s visualization tools to create charts highlighting areas of your catalog with the highest disapproval rates, and its filtering capabilities to quickly identify specific product groups that need attention. These insights will help you address feed quality issues and maximize your product visibility in Shopping results.

Microsoft Ads Data Available in Coefficient

Available Objects

  • Campaign Performance
  • Conversion Performance
  • Keyword Performance
  • Search Query Performance
  • Account Performance
  • Ad Dynamic Text Performance
  • Ad Extension By Ad
  • Ad Extension By Keyword
  • Ad Extension Detail
  • Ad Performance
  • Age Gender Audience
  • Audience Performance
+21 more

How to Import Product Partition Performance Data from Microsoft Ads into Excel

Analyzing Product Partition Performance data from Microsoft Ads in Excel helps e-commerce marketers understand how different product groups perform within Shopping campaigns, enabling more strategic bidding and budget allocation across your product catalog.

Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your product partition performance.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your Microsoft Ads account to Coefficient

  • Step 3:

    Import Product Partition Performance data with relevant metrics

  • Step 4:

    Set up auto-refresh to keep your product group data current

Step 1: Install Coefficient and Connect Your Microsoft Ads Account

Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.

  1. Open Excel and navigate to the Insert tab
  2. Click Get Add-ins and search for “Coefficient”
  3. Install the Coefficient add-in from the Office Add-ins store
  4. Once installed, open the Coefficient sidebar and click “Import”
  5. Select “Microsoft Ads” from the list of available connectors
  6. Follow the authentication prompts to connect your Microsoft Ads account
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Product Partition Performance Data

After connecting your Microsoft Ads account, you can import your Product Partition Performance data:

  1. In the Coefficient sidebar, click “Import from Microsoft Ads”
  2. Select “Product Partition Performance” from the list of available objects
  3. Choose which metrics you want to include (impressions, clicks, conversions, revenue, etc.)
  4. Apply any filters to focus on specific Shopping campaigns or product partitions
  5. Click “Import” to bring the data into your Excel spreadsheet
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh for Your Data

Keep your Microsoft Ads product partition data fresh by setting up automatic refreshes:

  1. Select any cell in your imported data range
  2. Open the Coefficient sidebar and click “Refresh”
  3. Click “Schedule Refresh” to set up automated updates
  4. Choose your preferred refresh frequency (hourly, daily, or weekly)
  5. Confirm your settings to activate the auto-refresh schedule
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Optimize Your Product Partitions

With your Product Partition Performance data now in Excel, you can identify which product groups drive the best results and which need optimization. Create pivot tables to compare key metrics like conversion rate, return on ad spend, and cost-per-click across different product groups and levels of your partition hierarchy.

Use Excel’s filtering capabilities to quickly identify high-performing and underperforming product partitions, and its calculation features to determine optimal bid adjustments. These insights will help you refine your Shopping campaign structure, improve bidding strategy, and maximize ROI across your product catalog.

Microsoft Ads Data Available in Coefficient

Available Objects

  • Campaign Performance
  • Conversion Performance
  • Keyword Performance
  • Search Query Performance
  • Account Performance
  • Ad Dynamic Text Performance
  • Ad Extension By Ad
  • Ad Extension By Keyword
  • Ad Extension Detail
  • Ad Performance
  • Age Gender Audience
  • Audience Performance
+21 more

How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Excel

Analyzing Product Negative Keyword Conflict data from Microsoft Ads in Excel helps e-commerce marketers identify when negative keywords may be blocking traffic to valuable products, ensuring your Shopping campaigns reach their full potential.

Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your product negative keyword conflicts.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your Microsoft Ads account to Coefficient

  • Step 3:

    Import Product Negative Keyword Conflict data with relevant details

  • Step 4:

    Set up auto-refresh to keep your conflict data current

Step 1: Install Coefficient and Connect Your Microsoft Ads Account

Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.

  1. Open Excel and navigate to the Insert tab
  2. Click Get Add-ins and search for “Coefficient”
  3. Install the Coefficient add-in from the Office Add-ins store
  4. Once installed, open the Coefficient sidebar and click “Import”
  5. Select “Microsoft Ads” from the list of available connectors
  6. Follow the authentication prompts to connect your Microsoft Ads account
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Product Negative Keyword Conflict Data

After connecting your Microsoft Ads account, you can import your Product Negative Keyword Conflict data:

  1. In the Coefficient sidebar, click “Import from Microsoft Ads”
  2. Select “Product Negative Keyword Conflict” from the list of available objects
  3. Choose which details you want to include (conflicting products, campaigns, negative keywords, etc.)
  4. Apply any filters to focus on specific Shopping campaigns or product groups
  5. Click “Import” to bring the data into your Excel spreadsheet
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh for Your Data

Keep your Microsoft Ads product negative keyword conflict data fresh by setting up automatic refreshes:

  1. Select any cell in your imported data range
  2. Open the Coefficient sidebar and click “Refresh”
  3. Click “Schedule Refresh” to set up automated updates
  4. Choose your preferred refresh frequency (hourly, daily, or weekly)
  5. Confirm your settings to activate the auto-refresh schedule
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Resolve Your Product Negative Keyword Conflicts

With your Product Negative Keyword Conflict data now in Excel, you can systematically identify and address conflicts between your negative keywords and product targets. Use Excel’s sorting and filtering capabilities to prioritize conflicts by product value or performance.

Create a workflow to review each conflict and decide whether to modify the negative keyword, adjust product targeting, or maintain the conflict if it’s intentional. Regular monitoring of these conflicts will ensure your Shopping campaigns showcase your most valuable products without unintended restrictions.

Microsoft Ads Data Available in Coefficient

Available Objects

  • Campaign Performance
  • Conversion Performance
  • Keyword Performance
  • Search Query Performance
  • Account Performance
  • Ad Dynamic Text Performance
  • Ad Extension By Ad
  • Ad Extension By Keyword
  • Ad Extension Detail
  • Ad Performance
  • Age Gender Audience
  • Audience Performance
+21 more

How to Import Product Partition Unit Performance Data from Microsoft Ads into Excel

Analyzing Product Partition Unit Performance data from Microsoft Ads in Excel helps e-commerce marketers understand how individual products perform within Shopping campaign partitions, enabling more granular optimization of your product-level bidding strategy.

Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your product-level performance.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your Microsoft Ads account to Coefficient

  • Step 3:

    Import Product Partition Unit Performance data with relevant metrics

  • Step 4:

    Set up auto-refresh to keep your product-level data current

Step 1: Install Coefficient and Connect Your Microsoft Ads Account

Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.

  1. Open Excel and navigate to the Insert tab
  2. Click Get Add-ins and search for “Coefficient”
  3. Install the Coefficient add-in from the Office Add-ins store
  4. Once installed, open the Coefficient sidebar and click “Import”
  5. Select “Microsoft Ads” from the list of available connectors
  6. Follow the authentication prompts to connect your Microsoft Ads account
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Product Partition Unit Performance Data

After connecting your Microsoft Ads account, you can import your Product Partition Unit Performance data:

  1. In the Coefficient sidebar, click “Import from Microsoft Ads”
  2. Select “Product Partition Unit Performance” from the list of available objects
  3. Choose which metrics you want to include (impressions, clicks, conversions, revenue, etc.)
  4. Apply any filters to focus on specific products or date ranges
  5. Click “Import” to bring the data into your Excel spreadsheet
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh for Your Data

Keep your Microsoft Ads product partition unit data fresh by setting up automatic refreshes:

  1. Select any cell in your imported data range
  2. Open the Coefficient sidebar and click “Refresh”
  3. Click “Schedule Refresh” to set up automated updates
  4. Choose your preferred refresh frequency (hourly, daily, or weekly)
  5. Confirm your settings to activate the auto-refresh schedule
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Optimize Individual Product Performance

With your Product Partition Unit Performance data now in Excel, you can identify your star performers and underperforming products at the most granular level. Create pivot tables to analyze metrics like CTR, conversion rate, and ROAS for individual products, and use Excel’s visualization tools to spot patterns across your catalog.

Calculate product-specific KPIs and use conditional formatting to highlight outliers deserving special attention. These insights will help you make precise bid adjustments, refine your product feed attributes, and optimize product descriptions to maximize performance across your entire product catalog.

Microsoft Ads Data Available in Coefficient

Available Objects

  • Campaign Performance
  • Conversion Performance
  • Keyword Performance
  • Search Query Performance
  • Account Performance
  • Ad Dynamic Text Performance
  • Ad Extension By Ad
  • Ad Extension By Keyword
  • Ad Extension Detail
  • Ad Performance
  • Age Gender Audience
  • Audience Performance
+21 more

How to Import Product Search Query Performance Data from Microsoft Ads into Excel

Analyzing Product Search Query Performance data from Microsoft Ads in Excel helps e-commerce marketers understand which search terms are triggering their Shopping ads, enabling better product feed optimization and negative keyword refinement.

Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your product search query performance.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your Microsoft Ads account to Coefficient

  • Step 3:

    Import Product Search Query Performance data with relevant metrics

  • Step 4:

    Set up auto-refresh to keep your query data current

Step 1: Install Coefficient and Connect Your Microsoft Ads Account

Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.

  1. Open Excel and navigate to the Insert tab
  2. Click Get Add-ins and search for “Coefficient”
  3. Install the Coefficient add-in from the Office Add-ins store
  4. Once installed, open the Coefficient sidebar and click “Import”
  5. Select “Microsoft Ads” from the list of available connectors
  6. Follow the authentication prompts to connect your Microsoft Ads account
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Product Search Query Performance Data

After connecting your Microsoft Ads account, you can import your Product Search Query Performance data:

  1. In the Coefficient sidebar, click “Import from Microsoft Ads”
  2. Select “Product Search Query Performance” from the list of available objects
  3. Choose which metrics you want to include (impressions, clicks, conversions, revenue, etc.)
  4. Apply any filters to focus on specific campaigns or date ranges
  5. Click “Import” to bring the data into your Excel spreadsheet
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh for Your Data

Keep your Microsoft Ads product search query data fresh by setting up automatic refreshes:

  1. Select any cell in your imported data range
  2. Open the Coefficient sidebar and click “Refresh”
  3. Click “Schedule Refresh” to set up automated updates
  4. Choose your preferred refresh frequency (hourly, daily, or weekly)
  5. Confirm your settings to activate the auto-refresh schedule
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Optimize Your Product Feed Based on Search Queries

With your Product Search Query Performance data now in Excel, you can identify the exact search terms triggering your Shopping ads and how they perform. Create pivot tables to analyze query performance by product or product group, and use Excel’s text analysis functions to identify patterns in high-performing queries.

Use these insights to enhance your product titles and descriptions with high-value search terms, add negative keywords for irrelevant queries, and refine your product feed attributes to better match customer search behavior. This data-driven approach will improve your Shopping campaign relevance, quality scores, and overall ROI.

Microsoft Ads Data Available in Coefficient

Available Objects

  • Campaign Performance
  • Conversion Performance
  • Keyword Performance
  • Search Query Performance
  • Account Performance
  • Ad Dynamic Text Performance
  • Ad Extension By Ad
  • Ad Extension By Keyword
  • Ad Extension Detail
  • Ad Performance
  • Age Gender Audience
  • Audience Performance
+21 more

How to Import Professional Demographics Audience Data from Microsoft Ads into Excel

Analyzing Professional Demographics Audience data from Microsoft Ads in Excel helps B2B marketers understand how their campaigns perform across different professional industries, job functions, and company sizes, enabling more targeted optimization.

Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your professional audience performance.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your Microsoft Ads account to Coefficient

  • Step 3:

    Import Professional Demographics Audience data with relevant metrics

  • Step 4:

    Set up auto-refresh to keep your demographic data current

Step 1: Install Coefficient and Connect Your Microsoft Ads Account

Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.

  1. Open Excel and navigate to the Insert tab
  2. Click Get Add-ins and search for “Coefficient”
  3. Install the Coefficient add-in from the Office Add-ins store
  4. Once installed, open the Coefficient sidebar and click “Import”
  5. Select “Microsoft Ads” from the list of available connectors
  6. Follow the authentication prompts to connect your Microsoft Ads account
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Professional Demographics Audience Data

After connecting your Microsoft Ads account, you can import your Professional Demographics Audience data:

  1. In the Coefficient sidebar, click “Import from Microsoft Ads”
  2. Select “Professional Demographics Audience” from the list of available objects
  3. Choose which metrics you want to include (impressions, clicks, conversions by professional segment)
  4. Apply any filters to focus on specific campaigns or date ranges
  5. Click “Import” to bring the data into your Excel spreadsheet
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh for Your Data

Keep your Microsoft Ads professional demographics data fresh by setting up automatic refreshes:

  1. Select any cell in your imported data range
  2. Open the Coefficient sidebar and click “Refresh”
  3. Click “Schedule Refresh” to set up automated updates
  4. Choose your preferred refresh frequency (hourly, daily, or weekly)
  5. Confirm your settings to activate the auto-refresh schedule
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Analyze Your Professional Audience Performance

With your Professional Demographics Audience data now in Excel, you can identify which professional segments respond best to your campaigns. Create pivot tables to compare key metrics like CTR, conversion rate, and cost-per-acquisition across different industries, job functions, and company sizes.

Use Excel’s visualization tools to create charts that highlight performance patterns by professional segment, and its calculation capabilities to determine optimal bid adjustments for different audience segments. These insights will help you tailor your messaging, targeting, and budget allocation to maximize ROI across B2B audience segments.

Microsoft Ads Data Available in Coefficient

Available Objects

  • Campaign Performance
  • Conversion Performance
  • Keyword Performance
  • Search Query Performance
  • Account Performance
  • Ad Dynamic Text Performance
  • Ad Extension By Ad
  • Ad Extension By Keyword
  • Ad Extension Detail
  • Ad Performance
  • Age Gender Audience
  • Audience Performance
+21 more