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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing Negative Keyword Conflict data from Microsoft Ads in Excel helps marketers identify and resolve instances where negative keywords may be blocking traffic to active keywords, ensuring campaign visibility isn’t unintentionally limited.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your negative keyword conflicts.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Negative Keyword Conflict data with relevant details
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Step 4:
Set up auto-refresh to keep your conflict data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Negative Keyword Conflict Data
After connecting your Microsoft Ads account, you can import your Negative Keyword Conflict data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Negative Keyword Conflict” from the list of available objects
- Choose which details you want to include (conflicting keywords, campaign, ad group, etc.)
- Apply any filters to focus on specific campaigns or keyword types
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads negative keyword conflict data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Resolve Your Negative Keyword Conflicts
With your Negative Keyword Conflict data now in Excel, you can systematically identify and address conflicts between your negative keywords and active keywords. Use Excel’s sorting and filtering capabilities to prioritize conflicts by campaign importance or keyword performance.
Create a workflow to review each conflict and decide whether to modify the negative keyword, adjust the active keyword, or maintain the conflict if it’s intentional. Regular monitoring of these conflicts will ensure your campaigns reach their intended audience without unnecessary traffic limitations.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Related Microsoft Ads Use Cases
How to Import Search Query Performance Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Search Query Performance data into Google Sheets using Coefficient for detailed search term analysis and optimization.
How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Negative Keyword Conflict data into Google Sheets using Coefficient for better product feed negative keyword management.
How to Import Product Match Count Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Match Count data into Google Sheets using Coefficient for better product feed analysis.
Frequently Asked Questions
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How to get Negative Keyword Conflict data from Microsoft Ads?
To get Negative Keyword Conflict data from Microsoft Ads:
- Log in to your Microsoft Advertising account
- Go to Reports > Standard reports
- Select “Targeting” and then “Negative keyword conflicts”
- Set your desired parameters
- Run and download the report
For a more efficient approach, Coefficient can import this data directly into Excel with just a few clicks and keep it automatically updated.
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How do I get a list of Negative Keyword Conflict in Microsoft Ads?
To view negative keyword conflicts in Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to the Keywords tab
- Look for Negative Keyword Conflicts notifications
- For comprehensive conflict data, create a Negative Keyword Conflict report
With Coefficient, you can import detailed conflict data directly into Excel with all relevant details, making analysis more powerful and efficient.
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How to automate importing Microsoft Ads Negative Keyword Conflict data to Excel daily?
Automating negative keyword conflict data imports typically requires using the Microsoft Advertising API or creating complex Power Query connections.Coefficient provides a much simpler solution:
- Connect your Microsoft Ads account to Coefficient
- Import your Negative Keyword Conflict data
- Open the Coefficient sidebar and click “Refresh”
- Select “Schedule Refresh” and choose “Daily”
- Pick your preferred update time
This ensures you always have fresh conflict data without any manual work.
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How do I download Negative Keyword Conflict data from Microsoft Ads?
To download Negative Keyword Conflict data from Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to Reports > Standard reports
- Select “Targeting” then “Negative keyword conflicts”
- Set your desired parameters
- Click “Run” and then “Download” in your preferred format
With Coefficient, you can skip these manual steps and have conflict data automatically imported and refreshed in Excel on your schedule.
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How to send email alerts about Negative Keyword Conflict data from Microsoft Ads?
Microsoft Ads doesn’t offer built-in email alerts for negative keyword conflicts, requiring marketers to manually check for new conflicts.Coefficient solves this with its Automations feature:
- Import your Negative Keyword Conflict data into Excel
- Set up Coefficient Automations to detect when new conflicts appear
- Configure email notifications to team members
- Schedule these alerts to run at your preferred frequency
This ensures timely notification when new keyword conflicts arise that require resolution.
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