Analyzing Negative Keyword Conflict data from Microsoft Ads in Excel helps marketers identify and resolve instances where negative keywords may be blocking traffic to active keywords, ensuring campaign visibility isn’t unintentionally limited.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your negative keyword conflicts.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Negative Keyword Conflict data with relevant details
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Step 4:
Set up auto-refresh to keep your conflict data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account

Step 2: Import Negative Keyword Conflict Data
After connecting your Microsoft Ads account, you can import your Negative Keyword Conflict data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Negative Keyword Conflict” from the list of available objects
- Choose which details you want to include (conflicting keywords, campaign, ad group, etc.)
- Apply any filters to focus on specific campaigns or keyword types
- Click “Import” to bring the data into your Excel spreadsheet

Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads negative keyword conflict data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule

Resolve Your Negative Keyword Conflicts
With your Negative Keyword Conflict data now in Excel, you can systematically identify and address conflicts between your negative keywords and active keywords. Use Excel’s sorting and filtering capabilities to prioritize conflicts by campaign importance or keyword performance.
Create a workflow to review each conflict and decide whether to modify the negative keyword, adjust the active keyword, or maintain the conflict if it’s intentional. Regular monitoring of these conflicts will ensure your campaigns reach their intended audience without unnecessary traffic limitations.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Frequently Asked Questions
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