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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing Hotel Group Performance data from Microsoft Ads in Excel helps travel marketers understand how different hotel groupings perform in their campaigns, enabling more strategic bidding and budget allocation across hotel categories.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your hotel group performance.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Hotel Group Performance data with relevant metrics
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Step 4:
Set up auto-refresh to keep your hotel group data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Hotel Group Performance Data
After connecting your Microsoft Ads account, you can import your Hotel Group Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Hotel Group Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, bookings, revenue, etc.)
- Apply any filters to focus on specific hotel groups or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads hotel group data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Hotel Group Performance
With your Hotel Group Performance data now in Excel, you can identify which hotel groups deliver the best results for your advertising investment. Create pivot tables to compare key metrics like click-through rate, booking rate, and return on ad spend across different hotel groups.
Use Excel’s visualization tools to create charts that highlight performance trends over time, and its calculation capabilities to determine which hotel groups deserve increased bids or budget allocation. These insights will help you optimize your hotel advertising strategy for maximum efficiency and revenue generation.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Related Microsoft Ads Use Cases
How to Import Search Query Performance Data from Microsoft Ads into Google Sheets
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How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Negative Keyword Conflict data into Google Sheets using Coefficient for better product feed negative keyword management.
How to Import Product Match Count Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Match Count data into Google Sheets using Coefficient for better product feed analysis.
Frequently Asked Questions
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How to get Hotel Group Performance data from Microsoft Ads?
To get Hotel Group Performance data from Microsoft Ads:
- Log in to your Microsoft Advertising account
- Go to Reports > Standard reports
- Select “Hotel” and then “Hotel group”
- Set your desired date range and metrics
- Run and download the report
For a more efficient approach, Coefficient can import this data directly into Excel with just a few clicks and keep it automatically updated.
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How do I get a list of Hotel Group Performance in Microsoft Ads?
To view hotel group performance in Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to your Hotel campaigns
- Look for the Hotel Groups tab
- For comprehensive performance data, create a Hotel Group Performance report
With Coefficient, you can import detailed hotel group data directly into Excel with all relevant metrics, making analysis more powerful and efficient.
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How to automate importing Microsoft Ads Hotel Group Performance data to Excel daily?
Automating hotel group data imports typically requires using the Microsoft Advertising API or creating complex Power Query connections.Coefficient provides a much simpler solution:
- Connect your Microsoft Ads account to Coefficient
- Import your Hotel Group Performance data
- Open the Coefficient sidebar and click “Refresh”
- Select “Schedule Refresh” and choose “Daily”
- Pick your preferred update time
This ensures you always have fresh hotel group performance data without any manual work.
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How do I download Hotel Group Performance data from Microsoft Ads?
To download Hotel Group Performance data from Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to Reports > Standard reports
- Select “Hotel” then “Hotel group”
- Set your desired date range and metrics
- Click “Run” and then “Download” in your preferred format
With Coefficient, you can skip these manual steps and have hotel group data automatically imported and refreshed in Excel on your schedule.
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How to send email alerts about Hotel Group Performance data from Microsoft Ads?
Microsoft Ads doesn’t offer built-in email alerts for hotel group performance thresholds, requiring travel marketers to manually monitor their campaigns.Coefficient solves this with its Automations feature:
- Import your Hotel Group Performance data into Excel
- Set up Coefficient Automations with conditions (e.g., groups with decreasing booking rates)
- Configure email notifications to team members
- Schedule these alerts to run at your preferred frequency
This ensures timely notification when your hotel groups show significant performance changes that require attention.
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