Analyzing Ad Extension By Ad data from Microsoft Ads in Excel helps marketers understand how different extensions impact ad performance, allowing for more strategic decisions about which extensions to use with which ads.
Instead of manually exporting reports that quickly become outdated, you can create a live connection for always-current insights into your ad extension performance.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store in Excel
-
Step 2:
Connect your Microsoft Ads account to Coefficient
-
Step 3:
Import Ad Extension By Ad data with customizable metrics
-
Step 4:
Set up auto-refresh to keep your extension data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Ad Extension By Ad Data
After connecting your Microsoft Ads account, you can import your Ad Extension By Ad data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Ad Extension By Ad” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, CTR, conversions, etc.)
- Apply any filters to focus on specific ads or extension types
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads extension data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Ad Extension Performance
With your Ad Extension By Ad data now in Excel, you can identify which extension types drive the best performance for different ads. Create pivot tables to compare metrics like CTR and conversion rates across extension types, and use Excel’s visualization tools to spot patterns.
Develop insights on which extensions work best with specific ad content or for different campaign objectives, helping you optimize your Microsoft Ads strategy for better results and more efficient spending.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
How to Import Ad Extension Detail Data from Microsoft Ads into Excel
Analyzing Ad Extension Detail data from Microsoft Ads in Excel provides marketers with insights into the configuration and performance of different extension types, helping optimize ad enhancements for better visibility and results.
Instead of manually exporting data that quickly becomes outdated, you can create a live connection for always-current insights into your extension details.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store in Excel
-
Step 2:
Connect your Microsoft Ads account to Coefficient
-
Step 3:
Import Ad Extension Detail data with relevant metrics
-
Step 4:
Set up auto-refresh to keep your extension data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Ad Extension Detail Data
After connecting your Microsoft Ads account, you can import your Ad Extension Detail data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Ad Extension Detail” from the list of available objects
- Choose which metrics and dimensions you want to include (extension type, version, status, etc.)
- Apply any filters to focus on specific extension types or statuses
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads extension detail data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Ad Extension Details
With your Ad Extension Detail data now in Excel, you can create a comprehensive inventory of all your extensions across campaigns and ad groups. Identify extensions that need updating or are disapproved, and ensure consistent extension usage across your account.
Use Excel’s filtering capabilities to organize extensions by type, status, or campaign association, making it easier to manage your extension strategy and ensure your ads have the enhancements they need to stand out in search results.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
How to Import DSA Auto Target Performance Data from Microsoft Ads into Excel
Analyzing DSA Auto Target Performance data from Microsoft Ads in Excel helps marketers understand how their Dynamic Search Ads are performing across different website targets, enabling more effective optimization of DSA campaigns.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current DSA performance insights.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store in Excel
-
Step 2:
Connect your Microsoft Ads account to Coefficient
-
Step 3:
Import DSA Auto Target Performance data with relevant metrics
-
Step 4:
Set up auto-refresh to keep your DSA data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import DSA Auto Target Performance Data
After connecting your Microsoft Ads account, you can import your DSA Auto Target Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “DSA Auto Target Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, CTR, conversions, etc.)
- Apply any filters to focus on specific DSA campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads DSA data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your DSA Auto Target Performance
With your DSA Auto Target Performance data now in Excel, you can identify which website content and URL patterns are driving the best performance for your Dynamic Search Ads. Create pivot tables to compare metrics like CTR, conversion rate, and cost-per-conversion across different auto targets.
Use Excel’s sorting and filtering capabilities to quickly identify high-performing targets that deserve more budget and underperforming targets that need optimization or exclusion. Develop insights about which parts of your website generate the most valuable ad traffic through DSA campaigns.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
How to Import DSA Search Query Performance Data from Microsoft Ads into Excel
Analyzing DSA Search Query Performance data from Microsoft Ads in Excel helps marketers discover exactly which search terms are triggering their Dynamic Search Ads, enabling better optimization of DSA campaigns and identification of new keyword opportunities.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into DSA search queries.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store in Excel
-
Step 2:
Connect your Microsoft Ads account to Coefficient
-
Step 3:
Import DSA Search Query Performance data with relevant metrics
-
Step 4:
Set up auto-refresh to keep your DSA query data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import DSA Search Query Performance Data
After connecting your Microsoft Ads account, you can import your DSA Search Query Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “DSA Search Query Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, CTR, conversions, etc.)
- Apply any filters to focus on specific DSA campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads DSA search query data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your DSA Search Query Performance
With your DSA Search Query Performance data now in Excel, you can identify high-performing search terms that should be added as keywords to your regular search campaigns, and low-value queries that should be excluded with negative keywords. Use Excel’s sorting and filtering capabilities to quickly spot patterns in how users are finding your Dynamic Search Ads.
Create custom columns to calculate metrics like cost-per-conversion for each search query, and use pivot tables to analyze query performance by match type, campaign, or landing page. These insights will help you optimize both your DSA campaigns and your overall search strategy.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
How to Import DSA Category Performance Data from Microsoft Ads into Excel
Analyzing DSA Category Performance data from Microsoft Ads in Excel helps marketers understand how different website content categories are performing in Dynamic Search Ad campaigns, enabling more targeted optimization and budget allocation.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current DSA category insights.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store in Excel
-
Step 2:
Connect your Microsoft Ads account to Coefficient
-
Step 3:
Import DSA Category Performance data with relevant metrics
-
Step 4:
Set up auto-refresh to keep your DSA category data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import DSA Category Performance Data
After connecting your Microsoft Ads account, you can import your DSA Category Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “DSA Category Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, CTR, conversions, etc.)
- Apply any filters to focus on specific DSA campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads DSA category data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your DSA Category Performance
With your DSA Category Performance data now in Excel, you can identify which website content categories drive the best results for your Dynamic Search Ads. Create pivot tables to compare performance metrics across different categories, and use Excel’s charting capabilities to visualize category performance trends over time.
Calculate category-specific metrics like conversion rate, cost-per-acquisition, and ROAS to determine which content areas deserve more investment or optimization. Develop insights about your audience’s interests based on which website categories generate the most engagement through your DSA campaigns.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
How to Import Destination Url Performance Data from Microsoft Ads into Excel
Analyzing Destination Url Performance data from Microsoft Ads in Excel helps marketers understand which landing pages drive the best results, enabling more informed decisions about landing page optimization and ad-to-page relevance.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your landing page performance.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store in Excel
-
Step 2:
Connect your Microsoft Ads account to Coefficient
-
Step 3:
Import Destination Url Performance data with relevant metrics
-
Step 4:
Set up auto-refresh to keep your landing page data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Destination Url Performance Data
After connecting your Microsoft Ads account, you can import your Destination Url Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Destination Url Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, CTR, conversions, etc.)
- Apply any filters to focus on specific campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads destination URL data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Landing Page Performance
With your Destination Url Performance data now in Excel, you can identify which landing pages deliver the best conversion rates and lowest bounce rates. Create pivot tables to compare performance metrics across different URLs, campaigns, or ad groups, and use Excel’s sorting and filtering capabilities to quickly spot trends.
Calculate page-specific metrics like cost-per-conversion, bounce rate, and ROAS to determine which landing pages deserve more traffic and which need optimization. These insights will help you align your ads with more effective landing pages for better campaign performance.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
How to Import Engagement Metrics Data from Facebook Insights into Excel
Monitoring engagement metrics is crucial for evaluating your Facebook content strategy. Instead of manual exports, you can create a direct connection between Facebook Insights and Excel.
This guide shows you how to import Facebook Insights Engagement Metrics into Excel for better content analysis.
TLDR
-
Step 1:
Install the Coefficient add-in for Excel from the Office Add-ins store
-
Step 2:
Connect your Facebook Insights account through Coefficient
-
Step 3:
Import Engagement Metrics data using Coefficients import tool
-
Step 4:
Set up auto-refresh to keep your engagement data updated automatically
How to Import Facebook Insights Engagement Metrics into Excel
Step 1: Install Coefficient and Connect Your Facebook Insights Account
First, you’ll need to install the Coefficient add-in and connect it to your Facebook account:
- Open Excel
- Go to the Insert tab
- Click Get Add-ins
- Search for “Coefficient” and install it from the Office Add-ins store
- Once installed, open the Coefficient sidebar
- Click “Import from…” to see available data sources
Step 2: Select Facebook Insights as Your Data Source
Now you’ll need to select Facebook Insights and authenticate your account:
- In the Coefficient sidebar, select “Marketing” from the categories
- Choose “Facebook Insights” from the available marketing integrations
- Click “Connect” and follow the authentication prompts to link your Facebook account
- Once connected, you’ll see the available data objects from Facebook Insights
Step 3: Import Facebook Insights Engagement Metrics Data
After connecting your account, you can import your Engagement Metrics data:
- Select “Engagement Metrics” from the list of available objects
- Choose the specific metrics you want to import (likes, comments, shares, clicks, etc.)
- Apply any filters needed (date range, specific content types, etc.)
- Select where to import the data in your spreadsheet
- Click “Import” to bring the engagement data into Excel
With your engagement metrics in Excel, you can identify your most engaging content types, track engagement trends over time, and discover what resonates best with your audience.
What Facebook Insights Data Can You Import?
Objects
- Engagement Metrics
- Campaign Metrics
- Post Insights
- Page Insights
- Messaging Insights
- Audience Insights
How to Import Facebook Ads Ad Creatives Data into Excel
Analyzing Ad Creatives data from Facebook Ads in Excel helps marketing teams understand which images, videos, and copy are most effective at capturing attention and driving conversions.
Instead of manually exporting data that quickly becomes outdated, you can create a live connection that refreshes automatically with the latest creative performance metrics.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store
-
Step 2:
Connect to your Facebook Ads account
-
Step 3:
Select Ad Creatives as your data object
-
Step 4:
Configure the creative elements you want to analyze
-
Step 5:
Import into Excel and set up auto-refresh
Step 1: Install Coefficient and Connect to Facebook Ads
Begin by installing the Coefficient add-in and connecting it to your Facebook Ads account:
- Open Excel and navigate to the Insert tab
- Click on Get Add-ins
- Search for “Coefficient” in the Office Add-ins store
- Click Add to install the Coefficient add-in
- Once installed, the Coefficient sidebar will appear
- Click “Import” to begin connecting data sources
- Select “Facebook Ads” from the marketing integrations
- Log in with your Facebook account and authorize Coefficient to access your ads data
Step 2: Select and Configure Facebook Ads Ad Creatives Data
After connecting your Facebook Ads account, configure your Ad Creatives data import:
- Choose your Facebook Ads account from the dropdown menu
- Select “Ad Creatives” as your data object
-
- Creative type (image, video, carousel, etc.)
- Creative dimensions and specifications
- Ad copy and headlines
- Call-to-action buttons
- Apply filters if you want to focus on specific creatives or formats
- Preview your selection to ensure it provides the insights you need
Step 3: Import and Set Up Auto-Refresh
Once you’ve configured your Facebook Ads Ad Creatives data selection, import it into Excel and set up automatic refreshes:
- Click “Import” to bring the Ad Creatives data into your Excel worksheet
- Choose where you want the data to be placed in your spreadsheet
-
- Navigate to the “Automations” tab in the Coefficient sidebar
- Select “Schedule Refresh” for your imported creatives data
- Choose your preferred refresh frequency (hourly, daily, weekly)
- Optionally, cross-reference with performance data to analyze creative effectiveness
Available Facebook Ads Data
Data Objects
- Ad Sets
- Ads
- Ad Creatives
Analyzing Facebook Ads Ad Creatives Data in Excel
With your Facebook Ads Ad Creatives data now in Excel, you can create valuable analyses like:
- Creative asset inventory and organization
- Comparison of different creative formats and approaches
- Cross-referencing creatives with performance metrics
- Identifying which visual elements and copy drive engagement
- Custom dashboards that show creative effectiveness trends
Related Resources
For more information about working with Facebook Ads data in your spreadsheets:
Start importing your Facebook Ads Ad Creatives data into Excel today with Coefficient and transform how your team manages and analyzes creative assets.
How to Import Facebook Ads Ad Sets Data into Excel
Analyzing Facebook Ads Ad Sets data in Excel helps marketing teams evaluate targeting strategies, budget allocation, and audience performance to optimize advertising effectiveness.
Instead of manually exporting data that quickly becomes outdated, you can create a live connection that refreshes automatically with the latest ad set metrics.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store
-
Step 2:
Connect to your Facebook Ads account
-
Step 3:
Select Ad Sets as your data object
-
Step 4:
Choose metrics to analyze by ad set
-
Step 5:
Import into Excel and set up auto-refresh
Step 1: Install Coefficient and Connect to Facebook Ads
Begin by installing the Coefficient add-in and connecting it to your Facebook Ads account:
- Open Excel and navigate to the Insert tab
- Click on Get Add-ins
- Search for “Coefficient” in the Office Add-ins store
- Click Add to install the Coefficient add-in
- Once installed, the Coefficient sidebar will appear
- Click “Import” to begin connecting data sources
- Select “Facebook Ads” from the marketing integrations
- Log in with your Facebook account and authorize Coefficient to access your ads data
Step 2: Select and Configure Facebook Ads Ad Sets Data
After connecting your Facebook Ads account, configure your Ad Sets data import:
- Choose your Facebook Ads account from the dropdown menu
- Set your desired date range (last 7 days, last 30 days, custom range, etc.)
- Select “Ad Sets” as your data object
-
- Daily budget to track spending limits
- Reach and frequency to measure audience exposure
- Cost per result to assess efficiency
- Conversion metrics to evaluate effectiveness by audience
- Apply filters if you want to focus on specific ad sets or campaigns
- Preview your selection to ensure it provides the insights you need
Step 3: Import and Set Up Auto-Refresh
Once you’ve configured your Facebook Ads Ad Sets data selection, import it into Excel and set up automatic refreshes:
- Click “Import” to bring the Ad Sets data into your Excel worksheet
- Choose where you want the data to be placed in your spreadsheet
-
- Navigate to the “Automations” tab in the Coefficient sidebar
- Select “Schedule Refresh” for your imported ad sets data
- Choose your preferred refresh frequency (hourly, daily, weekly)
- Optionally, set up alerts for significant changes in ad set performance
Available Facebook Ads Data
Data Objects
- Ad Sets
- Ads
- Ad Creatives
Analyzing Facebook Ads Ad Sets Data in Excel
With your Facebook Ads Ad Sets data now in Excel, you can create valuable analyses like:
- Audience performance comparison across different targeting parameters
- Budget allocation effectiveness by ad set
- Performance trends over time by target audience
- Custom visualizations highlighting your most efficient audience segments
- Automated reports that track audience performance in real-time
Related Resources
For more information about working with Facebook Ads data in your spreadsheets:
Start importing your Facebook Ads Ad Sets data into Excel today with Coefficient and transform how your team analyzes audience targeting effectiveness.
How to Import Facebook Ads Campaigns Data into Excel
Analyzing Facebook Ads Campaigns data in Excel helps marketing teams track performance metrics, optimize ad spend, and understand which campaigns are delivering the best ROI.
Rather than manually exporting data that quickly becomes outdated, you can create a live connection that refreshes automatically with the latest campaign metrics.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store
-
Step 2:
Connect to your Facebook Ads account
-
Step 3:
Select Campaigns as your data object
-
Step 4:
Choose metrics to analyze by campaign
-
Step 5:
Import into Excel and set up auto-refresh
Step 1: Install Coefficient and Connect to Facebook Ads
Begin by installing the Coefficient add-in and connecting it to your Facebook Ads account:
- Open Excel and navigate to the Insert tab
- Click on Get Add-ins
- Search for “Coefficient” in the Office Add-ins store
- Click Add to install the Coefficient add-in
- Once installed, the Coefficient sidebar will appear
- Click “Import” to begin connecting data sources
- Select “Facebook Ads” from the marketing integrations
- Log in with your Facebook account and authorize Coefficient to access your ads data
Step 2: Select and Configure Facebook Ads Campaigns Data
After connecting your Facebook Ads account, configure your Campaigns data import:
- Choose your Facebook Ads account from the dropdown menu
- Set your desired date range (last 7 days, last 30 days, custom range, etc.)
- Select “Campaigns” as your data object
-
- Spend to track your budget utilization
- Impressions and reach to measure exposure
- Clicks and click-through rate to assess engagement
- Conversions and cost per conversion to evaluate performance
- Apply filters if you want to focus on specific campaigns
- Preview your selection to ensure it provides the insights you need
Step 3: Import and Set Up Auto-Refresh
Once you’ve configured your Facebook Ads Campaigns data selection, import it into Excel and set up automatic refreshes:
- Click “Import” to bring the Campaigns data into your Excel worksheet
- Choose where you want the data to be placed in your spreadsheet
-
- Navigate to the “Automations” tab in the Coefficient sidebar
- Select “Schedule Refresh” for your imported campaigns data
- Choose your preferred refresh frequency (hourly, daily, weekly)
- Optionally, set up alerts for significant changes in campaign performance
Available Facebook Ads Data
Data Objects
- Ad Sets
- Ads
- Ad Creatives
Analyzing Facebook Ads Campaigns Data in Excel
With your Facebook Ads Campaigns data now in Excel, you can create valuable analyses like:
- Campaign performance comparison across key metrics
- ROI calculations for different marketing objectives
- Performance trends over time for ongoing campaigns
- Custom visualizations highlighting your most effective campaigns
- Automated reports that track campaign effectiveness in real-time
Related Resources
For more information about working with Facebook Ads data in your spreadsheets:
Start importing your Facebook Ads Campaigns data into Excel today with Coefficient and transform how your team analyzes and optimizes ad performance.