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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing DSA Category Performance data from Microsoft Ads in Excel helps marketers understand how different website content categories are performing in Dynamic Search Ad campaigns, enabling more targeted optimization and budget allocation.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current DSA category insights.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import DSA Category Performance data with relevant metrics
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Step 4:
Set up auto-refresh to keep your DSA category data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import DSA Category Performance Data
After connecting your Microsoft Ads account, you can import your DSA Category Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “DSA Category Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, CTR, conversions, etc.)
- Apply any filters to focus on specific DSA campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads DSA category data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your DSA Category Performance
With your DSA Category Performance data now in Excel, you can identify which website content categories drive the best results for your Dynamic Search Ads. Create pivot tables to compare performance metrics across different categories, and use Excel’s charting capabilities to visualize category performance trends over time.
Calculate category-specific metrics like conversion rate, cost-per-acquisition, and ROAS to determine which content areas deserve more investment or optimization. Develop insights about your audience’s interests based on which website categories generate the most engagement through your DSA campaigns.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Related Microsoft Ads Use Cases
How to Import Search Query Performance Data from Microsoft Ads into Google Sheets
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How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Negative Keyword Conflict data into Google Sheets using Coefficient for better product feed negative keyword management.
How to Import Product Match Count Data from Microsoft Ads into Google Sheets
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Frequently Asked Questions
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How to get DSA Category Performance data from Microsoft Ads?
To get DSA Category Performance data from Microsoft Ads:
- Log in to your Microsoft Advertising account
- Go to Reports > Standard reports
- Select “Dynamic Search Ads” and then “Category”
- Set your desired date range and metrics
- Run and download the report
For a more efficient approach, Coefficient can import this data directly into Excel with just a few clicks and keep it automatically updated.
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How do I get a list of DSA Category Performance in Microsoft Ads?
To view DSA category performance in Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to your Dynamic Search Ads campaigns
- Go to the Categories tab (if available)
- For comprehensive category performance data, create a DSA Category report
With Coefficient, you can import detailed DSA category data directly into Excel with all relevant metrics, making analysis more powerful and efficient.
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How to automate importing Microsoft Ads DSA Category Performance data to Excel daily?
Automating DSA category data imports typically requires using the Microsoft Advertising API or creating complex Power Query connections.Coefficient provides a much simpler solution:
- Connect your Microsoft Ads account to Coefficient
- Import your DSA Category Performance data
- Open the Coefficient sidebar and click “Refresh”
- Select “Schedule Refresh” and choose “Daily”
- Pick your preferred update time
This ensures you always have fresh DSA category performance data without any manual work.
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How do I download DSA Category Performance data from Microsoft Ads?
To download DSA Category Performance data from Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to Reports > Standard reports
- Select “Dynamic Search Ads” then “Category”
- Set your desired date range and metrics
- Click “Run” and then “Download” in your preferred format
With Coefficient, you can skip these manual steps and have DSA category data automatically imported and refreshed in Excel on your schedule.
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How to send email alerts about DSA Category Performance data from Microsoft Ads?
Microsoft Ads doesn’t offer built-in email alerts for DSA category performance thresholds, requiring marketers to manually monitor their campaigns.Coefficient solves this with its Automations feature:
- Import your DSA Category Performance data into Excel
- Set up Coefficient Automations with conditions (e.g., categories with dropping conversion rates)
- Configure email notifications to team members
- Schedule these alerts to run at your preferred frequency
This ensures timely notification when your DSA categories need attention or optimization.
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