Analyzing Ad Extension By Ad data from Microsoft Ads in Excel helps marketers understand how different extensions impact ad performance, allowing for more strategic decisions about which extensions to use with which ads.
Instead of manually exporting reports that quickly become outdated, you can create a live connection for always-current insights into your ad extension performance.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Ad Extension By Ad data with customizable metrics
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Step 4:
Set up auto-refresh to keep your extension data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account

Step 2: Import Ad Extension By Ad Data
After connecting your Microsoft Ads account, you can import your Ad Extension By Ad data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Ad Extension By Ad” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, CTR, conversions, etc.)
- Apply any filters to focus on specific ads or extension types
- Click “Import” to bring the data into your Excel spreadsheet

Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads extension data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule

Analyze Your Ad Extension Performance
With your Ad Extension By Ad data now in Excel, you can identify which extension types drive the best performance for different ads. Create pivot tables to compare metrics like CTR and conversion rates across extension types, and use Excel’s visualization tools to spot patterns.
Develop insights on which extensions work best with specific ad content or for different campaign objectives, helping you optimize your Microsoft Ads strategy for better results and more efficient spending.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Frequently Asked Questions
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