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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing Ad Extension By Ad data from Microsoft Ads in Excel helps marketers understand how different extensions impact ad performance, allowing for more strategic decisions about which extensions to use with which ads.
Instead of manually exporting reports that quickly become outdated, you can create a live connection for always-current insights into your ad extension performance.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Ad Extension By Ad data with customizable metrics
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Step 4:
Set up auto-refresh to keep your extension data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Ad Extension By Ad Data
After connecting your Microsoft Ads account, you can import your Ad Extension By Ad data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Ad Extension By Ad” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, CTR, conversions, etc.)
- Apply any filters to focus on specific ads or extension types
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads extension data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Ad Extension Performance
With your Ad Extension By Ad data now in Excel, you can identify which extension types drive the best performance for different ads. Create pivot tables to compare metrics like CTR and conversion rates across extension types, and use Excel’s visualization tools to spot patterns.
Develop insights on which extensions work best with specific ad content or for different campaign objectives, helping you optimize your Microsoft Ads strategy for better results and more efficient spending.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Related Microsoft Ads Use Cases
How to Import Search Query Performance Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Search Query Performance data into Google Sheets using Coefficient for detailed search term analysis and optimization.
How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Negative Keyword Conflict data into Google Sheets using Coefficient for better product feed negative keyword management.
How to Import Product Match Count Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Match Count data into Google Sheets using Coefficient for better product feed analysis.
Frequently Asked Questions
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How to get Ad Extension By Ad data from Microsoft Ads?
To get Ad Extension By Ad data from Microsoft Ads:
- Log in to your Microsoft Advertising account
- Go to Reports > Standard reports
- Select “Extensions” and then “Ad extension by ad”
- Configure your desired date range and metrics
- Run and download the report
For a more efficient approach, Coefficient can import this data directly into Excel with just a few clicks and keep it automatically updated.
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How do I get a list of Ad Extension By Ad in Microsoft Ads?
To view ad extension performance by ad in Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to the Ads & Extensions tab
- Click on “Extensions” to see your extensions
- For detailed performance metrics by ad, generate an Ad Extension by Ad report
With Coefficient, you can import comprehensive extension data directly into Excel with all the metrics you need, making analysis more powerful and efficient.
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How to automate importing Microsoft Ads Ad Extension By Ad data to Excel daily?
Automating ad extension data imports typically requires using the Microsoft Advertising API or creating complex Power Query connections.Coefficient provides a much simpler solution:
- Connect your Microsoft Ads account to Coefficient
- Import your Ad Extension By Ad data
- Open the Coefficient sidebar and click “Refresh”
- Select “Schedule Refresh” and choose “Daily”
- Pick your preferred update time
This ensures you always have fresh ad extension performance data without any manual work.
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How do I download Ad Extension By Ad data from Microsoft Ads?
To download Ad Extension By Ad data from Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to Reports > Standard reports
- Select “Extensions” then “Ad extension by ad”
- Set your desired date range and metrics
- Click “Run” and then “Download” in your preferred format
With Coefficient, you can skip these manual steps and have extension data automatically imported and refreshed in Excel on your schedule.
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How to send email alerts about Ad Extension By Ad data from Microsoft Ads?
Microsoft Ads doesn’t have built-in capabilities for email alerts based on ad extension performance, requiring marketers to manually monitor changes.Coefficient solves this with its Automations feature:
- Import your Ad Extension By Ad data into Excel
- Set up Coefficient Automations with conditions (e.g., extensions with dropping CTR)
- Configure email notifications to team members
- Schedule these alerts to run at your preferred frequency
This ensures timely notification when your ad extensions need attention or optimization.
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