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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing DSA Search Query Performance data from Microsoft Ads in Excel helps marketers discover exactly which search terms are triggering their Dynamic Search Ads, enabling better optimization of DSA campaigns and identification of new keyword opportunities.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into DSA search queries.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import DSA Search Query Performance data with relevant metrics
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Step 4:
Set up auto-refresh to keep your DSA query data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import DSA Search Query Performance Data
After connecting your Microsoft Ads account, you can import your DSA Search Query Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “DSA Search Query Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, CTR, conversions, etc.)
- Apply any filters to focus on specific DSA campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads DSA search query data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your DSA Search Query Performance
With your DSA Search Query Performance data now in Excel, you can identify high-performing search terms that should be added as keywords to your regular search campaigns, and low-value queries that should be excluded with negative keywords. Use Excel’s sorting and filtering capabilities to quickly spot patterns in how users are finding your Dynamic Search Ads.
Create custom columns to calculate metrics like cost-per-conversion for each search query, and use pivot tables to analyze query performance by match type, campaign, or landing page. These insights will help you optimize both your DSA campaigns and your overall search strategy.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Related Microsoft Ads Use Cases
How to Import Search Query Performance Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Search Query Performance data into Google Sheets using Coefficient for detailed search term analysis and optimization.
How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Negative Keyword Conflict data into Google Sheets using Coefficient for better product feed negative keyword management.
How to Import Product Match Count Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Match Count data into Google Sheets using Coefficient for better product feed analysis.
Frequently Asked Questions
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How to get DSA Search Query Performance data from Microsoft Ads?
To get DSA Search Query Performance data from Microsoft Ads:
- Log in to your Microsoft Advertising account
- Go to Reports > Standard reports
- Select “Dynamic Search Ads” and then “Search query”
- Set your desired date range and metrics
- Run and download the report
For a more efficient approach, Coefficient can import this data directly into Excel with just a few clicks and keep it automatically updated.
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How do I get a list of DSA Search Query Performance in Microsoft Ads?
To view DSA search query performance in Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to your Dynamic Search Ads campaigns
- Look for a Search Terms view (may vary by interface)
- For comprehensive query data, create a DSA Search Query report
With Coefficient, you can import detailed DSA search query data directly into Excel with all relevant metrics, making analysis more powerful and efficient.
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How to automate importing Microsoft Ads DSA Search Query Performance data to Excel daily?
Automating DSA search query data imports typically requires using the Microsoft Advertising API or creating complex Power Query connections.Coefficient provides a much simpler solution:
- Connect your Microsoft Ads account to Coefficient
- Import your DSA Search Query Performance data
- Open the Coefficient sidebar and click “Refresh”
- Select “Schedule Refresh” and choose “Daily”
- Pick your preferred update time
This ensures you always have fresh DSA search query performance data without any manual work.
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How do I download DSA Search Query Performance data from Microsoft Ads?
To download DSA Search Query Performance data from Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to Reports > Standard reports
- Select “Dynamic Search Ads” then “Search query”
- Set your desired date range and metrics
- Click “Run” and then “Download” in your preferred format
With Coefficient, you can skip these manual steps and have DSA search query data automatically imported and refreshed in Excel on your schedule.
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How to send email alerts about DSA Search Query Performance data from Microsoft Ads?
Microsoft Ads doesn’t offer built-in email alerts for DSA search query performance thresholds, requiring marketers to manually monitor their campaigns.Coefficient solves this with its Automations feature:
- Import your DSA Search Query Performance data into Excel
- Set up Coefficient Automations with conditions (e.g., new queries with high CTR)
- Configure email notifications to team members
- Schedule these alerts to run at your preferred frequency
This ensures timely notification when important DSA search query trends emerge that require attention.
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