Analyzing Ad Extension Detail data from Microsoft Ads in Excel provides marketers with insights into the configuration and performance of different extension types, helping optimize ad enhancements for better visibility and results.
Instead of manually exporting data that quickly becomes outdated, you can create a live connection for always-current insights into your extension details.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Ad Extension Detail data with relevant metrics
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Step 4:
Set up auto-refresh to keep your extension data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account

Step 2: Import Ad Extension Detail Data
After connecting your Microsoft Ads account, you can import your Ad Extension Detail data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Ad Extension Detail” from the list of available objects
- Choose which metrics and dimensions you want to include (extension type, version, status, etc.)
- Apply any filters to focus on specific extension types or statuses
- Click “Import” to bring the data into your Excel spreadsheet

Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads extension detail data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule

Analyze Your Ad Extension Details
With your Ad Extension Detail data now in Excel, you can create a comprehensive inventory of all your extensions across campaigns and ad groups. Identify extensions that need updating or are disapproved, and ensure consistent extension usage across your account.
Use Excel’s filtering capabilities to organize extensions by type, status, or campaign association, making it easier to manage your extension strategy and ensure your ads have the enhancements they need to stand out in search results.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Frequently Asked Questions
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