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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing Ad Extension Detail data from Microsoft Ads in Excel provides marketers with insights into the configuration and performance of different extension types, helping optimize ad enhancements for better visibility and results.
Instead of manually exporting data that quickly becomes outdated, you can create a live connection for always-current insights into your extension details.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Ad Extension Detail data with relevant metrics
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Step 4:
Set up auto-refresh to keep your extension data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Ad Extension Detail Data
After connecting your Microsoft Ads account, you can import your Ad Extension Detail data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Ad Extension Detail” from the list of available objects
- Choose which metrics and dimensions you want to include (extension type, version, status, etc.)
- Apply any filters to focus on specific extension types or statuses
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads extension detail data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Ad Extension Details
With your Ad Extension Detail data now in Excel, you can create a comprehensive inventory of all your extensions across campaigns and ad groups. Identify extensions that need updating or are disapproved, and ensure consistent extension usage across your account.
Use Excel’s filtering capabilities to organize extensions by type, status, or campaign association, making it easier to manage your extension strategy and ensure your ads have the enhancements they need to stand out in search results.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Related Microsoft Ads Use Cases
How to Import Search Query Performance Data from Microsoft Ads into Google Sheets
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How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Negative Keyword Conflict data into Google Sheets using Coefficient for better product feed negative keyword management.
How to Import Product Match Count Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Match Count data into Google Sheets using Coefficient for better product feed analysis.
Frequently Asked Questions
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How to get Ad Extension Detail data from Microsoft Ads?
To get Ad Extension Detail data from Microsoft Ads:
- Log in to your Microsoft Advertising account
- Go to Reports > Standard reports
- Select “Extensions” and then “Ad extension detail”
- Set your desired date range and dimensions
- Run and download the report
For a more efficient approach, Coefficient can import this data directly into Excel with just a few clicks and keep it automatically updated.
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How do I get a list of Ad Extension Detail in Microsoft Ads?
To view ad extension details in Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to the Ads & Extensions tab
- Click on “Extensions” to view your extensions
- For comprehensive details, create an Ad Extension Detail report
With Coefficient, you can import detailed extension data directly into Excel with all relevant attributes, making inventory management and analysis more efficient.
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How to automate importing Microsoft Ads Ad Extension Detail data to Excel daily?
Automating extension detail data imports typically requires using the Microsoft Advertising API or creating complex Power Query connections.Coefficient provides a much simpler solution:
- Connect your Microsoft Ads account to Coefficient
- Import your Ad Extension Detail data
- Open the Coefficient sidebar and click “Refresh”
- Select “Schedule Refresh” and choose “Daily”
- Pick your preferred update time
This ensures you always have a current inventory of your extensions without any manual work.
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How do I download Ad Extension Detail data from Microsoft Ads?
To download Ad Extension Detail data from Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to Reports > Standard reports
- Select “Extensions” then “Ad extension detail”
- Set your desired dimensions and attributes
- Click “Run” and then “Download” in your preferred format
With Coefficient, you can skip these manual steps and have extension detail data automatically imported and refreshed in Excel on your schedule.
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How to send email alerts about Ad Extension Detail data from Microsoft Ads?
Microsoft Ads doesn’t offer built-in email alerts for extension status changes or issues, requiring marketers to manually check for problems.Coefficient solves this with its Automations feature:
- Import your Ad Extension Detail data into Excel
- Set up Coefficient Automations with conditions (e.g., extensions with “disapproved” status)
- Configure email notifications to team members
- Schedule these alerts to run at your preferred frequency
This ensures prompt notification when your extensions need attention or updating.
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