How to Import Engagement Metrics Data from Facebook Insights into Excel

Monitoring engagement metrics is crucial for evaluating your Facebook content strategy. Instead of manual exports, you can create a direct connection between Facebook Insights and Excel.

This guide shows you how to import Facebook Insights Engagement Metrics into Excel for better content analysis.

How to Import Facebook Insights Engagement Metrics into Excel

Step 1: Install Coefficient and Connect Your Facebook Insights Account

First, you’ll need to install the Coefficient add-in and connect it to your Facebook account:

1. Open Excel
2. Go to the Insert tab
3. Click Get Add-ins
4. Search for “Coefficient” and install it from the Office Add-ins store
5. Once installed, open the Coefficient sidebar
6. Click “Import from…” to see available data sources

Step 2: Select Facebook Insights as Your Data Source

Now you’ll need to select Facebook Insights and authenticate your account:

1. In the Coefficient sidebar, select “Marketing” from the categories
2. Choose “Facebook Insights” from the available marketing integrations
3. Click “Connect” and follow the authentication prompts to link your Facebook account
4. Once connected, you’ll see the available data objects from Facebook Insights

Step 3: Import Facebook Insights Engagement Metrics Data

After connecting your account, you can import your Engagement Metrics data:

1. Select “Engagement Metrics” from the list of available objects
2. Choose the specific metrics you want to import (likes, comments, shares, clicks, etc.)
3. Apply any filters needed (date range, specific content types, etc.)
4. Select where to import the data in your spreadsheet
5. Click “Import” to bring the engagement data into Excel

With your engagement metrics in Excel, you can identify your most engaging content types, track engagement trends over time, and discover what resonates best with your audience.