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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpot’s event data source limitation prevents combining sequences and campaigns in native reports, but there’s a comprehensive workaround that not only solves this constraint but enhances your reporting capabilities beyond what HubSpot could offer even without the restriction.
Here’s how to bypass this limitation entirely and unlock advanced reporting capabilities you can’t get anywhere else.
Bypass HubSpot’s event data source limitation using Coefficient
Coefficient lets you import sequences and campaigns as separate data streams and use contact records as the joining key between both event sources. You can build unified reports without HubSpot’s constraints and create calculated fields that the native reporting engine simply can’t support.
How to make it work
Step 1. Connect and authenticate your data sources.
Connect Coefficient to HubSpot and authenticate your account to enable data imports from both sequences and campaigns without the native platform restrictions.
Step 2. Create separate imports for each data type.
Set up a sequence import capturing enrollments, engagement, and outcomes, then create a campaign import for associations, attribution, and influence data. Build linking formulas using contact IDs to connect the data sets.
Step 3. Design custom dashboards with combined metrics.
Create unified dashboards that display both sequence and campaign data together. Build multi-touch attribution tracking, cohort analysis comparing sequence performance across different campaign cohorts, and predictive metrics using historical data to forecast sequence success by campaign type.
Step 4. Set up automation and alerts.
Schedule imports from HubSpot to refresh every hour for near real-time reporting, set up alerts when sequence performance varies by campaign source, auto-generate weekly reports showing sequence ROI by campaign, and create snapshots to track performance trends over time.
Step 5. Scale your reporting capabilities.
Process unlimited rows of data (unlike some HubSpot report types), analyze historical data for long-term trend analysis, combine with additional data sources for comprehensive views, and build template reports that scale across multiple teams or regions.
Transform limitations into advanced reporting opportunities
This workaround converts a significant HubSpot limitation into an opportunity for reporting that provides more flexibility and analytical power than native tools could offer. Start building your advanced sequence-campaign reports today.
