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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpot’s rigid time interval options don’t accommodate real-world marketing scenarios like 10-day campaigns, 6-week product launches, or custom billing cycles. This forces you to either misalign reporting with actual campaign timelines or manually calculate metrics outside of HubSpot.
Custom time intervals enable accurate performance measurement for any marketing initiative regardless of its duration or frequency.
Create any time interval for marketing analytics using Coefficient
Coefficient transforms HubSpot marketing analytics by enabling any custom time interval through HubSpot spreadsheet flexibility. Import granular data and create intervals that match your actual campaign timelines and business cycles.
How to make it work
Step 1. Import granular HubSpot data at daily or hourly level.
Use Coefficient to pull your marketing data with the finest granularity available. This gives you the raw material to build any custom interval you need, from 3-day flash sales to 45-day product launch cycles.
Step 2. Create custom interval formulas for your specific needs.
Build interval groupings using these formulas:for 10-day periods,for 6-week cycles, orfor custom sprint periods. For fiscal periods, use.
Step 3. Aggregate metrics using your custom intervals.
Apply SUMIFS formulas based on your interval groupings. For example:for 5-day retail promotion cycles. Build pivot tables using your custom intervals as row groupings for easy analysis.
Step 4. Set up automated refresh and dynamic ranges.
Create dynamic date ranges that adjust based on cell values, schedule Coefficient refreshes aligned with your custom periods, and use historical snapshots to preserve custom interval performance over time. Set up alerts that trigger based on your specific interval completion.
Make HubSpot data work on your timeline
Custom time intervals enable accurate performance measurement for any marketing initiative, from weekend flash sales to multi-month product launches. Start building analytics that match your actual campaign rhythms today.
