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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpot’s standard integrations only work with contact records, creating a blind spot for form submissions from non-contacts. When someone fills out a feedback form without providing an email address, that data gets trapped in HubSpot with no automated way to extract it.
You can capture all form data in Google Sheets, including responses from people who never became contacts.
Access form submission data at the source level using Coefficient
Coefficient connects to HubSpot’s form submission database directly, rather than through contact associations. This means you get every response, whether or not HubSpot created a contact record for the respondent.
How to make it work
Step 1. Set up direct form data access in Coefficient.
Open Coefficient in Google Sheets and connect to HubSpot. Select “Form Submissions” as your data source instead of “Contacts.” This pulls from the form database directly, not the contact database.
Step 2. Import all form fields and metadata.
Select all form fields including custom properties, submission timestamps, and form metadata. Coefficient captures this data even when no contact record exists in HubSpot, giving you complete submission information.
Step 3. Configure automated scheduling.
Set up daily or hourly imports to ensure new non-contact submissions appear in your Google Sheets automatically. This eliminates the need for manual exports and ensures you never miss responses.
Step 4. Use dynamic filtering for targeted analysis.
Set up cell-referenced filters to segment non-contact submissions by form type, date range, or response content. This lets you analyze specific types of non-contact responses without manual sorting.
Get complete form data visibility
This method ensures you capture 100% of your form data in Google Sheets, regardless of whether HubSpot created contact records. Start using Coefficient to access all your form submissions automatically.
