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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpot’s reporting architecture keeps campaign-level ad performance separate from contact-level interactions, making it impossible to create native reports that show both perspectives in a single view.
Here’s how to build unified advertising reports that bridge this data gap and give you complete attribution intelligence.
Bridge HubSpot’s data silos using Coefficient
Coefficient enables unified advertising reports by connecting HubSpot’s isolated data sources. You can import both ad performance metrics and contact interaction data into the same workbook, then merge them for comprehensive analysis that HubSpot simply can’t deliver natively.
How to make it work
Step 1. Establish dual data streams.
Import both HubSpot ad performance metrics and contact interaction data into separate sheets within the same Google Sheets workbook. This creates the foundation for your unified reporting.
Step 2. Configure scheduled refreshes.
Set up daily imports to maintain data freshness for both datasets. Your reports stay current without manual data manipulation or export cycles.
Step 3. Design merge logic with shared identifiers.
Create formulas that join campaign performance with contact behaviors using campaign IDs or UTM parameters. For example: =INDEX(ContactData!C:C,MATCH(B2,ContactData!A:A,0)) to pull contact journey data into your campaign analysis.
Step 4. Build attribution models.
Calculate contact-level attribution by connecting ad touchpoints to conversion events. You can now see which campaigns drive highest-value contacts and build multi-touch attribution across the complete customer journey.
Step 5. Create summary dashboards.
Develop pivot tables showing campaign ROI alongside individual contact journey analytics. Track contact lifetime value by acquisition campaign, cost-per-contact for individual ad groups, and campaign performance segmented by contact characteristics.
Get the advertising intelligence HubSpot can’t provide
This approach delivers comprehensive advertising attribution that HubSpot’s siloed data structure makes impossible. You get campaign performance and contact-level insights in one unified view for smarter optimization decisions. Start building your unified advertising reports today.
