How to Import Page Insights Data from Facebook Insights into Excel

Monitoring your Facebook page performance requires comprehensive data access. With Coefficient, you can bring all your Facebook Page Insights directly into Excel for deeper analysis.

This guide shows you how to import Facebook Page Insights data into Excel quickly and efficiently.

How to Import Facebook Page Insights into Excel

Step 1: Install Coefficient and Connect Your Facebook Insights Account

First, you’ll need to install the Coefficient add-in and connect it to your Facebook account:

1. Open Excel
2. Go to the Insert tab
3. Click Get Add-ins
4. Search for “Coefficient” and install it from the Office Add-ins store
5. Once installed, open the Coefficient sidebar
6. Click “Import from…” to see available data sources

Step 2: Select Facebook Insights as Your Data Source

Now you’ll need to select Facebook Insights and authenticate your account:

1. In the Coefficient sidebar, select “Marketing” from the categories
2. Choose “Facebook Insights” from the available marketing integrations
3. Click “Connect” and follow the authentication prompts to link your Facebook account
4. Once connected, you’ll see the available data objects from Facebook Insights

Step 3: Import Facebook Page Insights Data

After connecting your account, you can import your Page Insights data:

1. Select “Page Insights” from the list of available objects
2. Choose the specific metrics you want to import (page views, follower growth, reach, etc.)
3. Apply any filters needed (date range, content types, etc.)
4. Select where to import the data in your spreadsheet
5. Click “Import” to bring the page data into Excel

With your page insights in Excel, you can track growth trends, monitor audience engagement, and evaluate the overall health of your Facebook presence with custom dashboards and reports.