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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Date matching issues between Google Ads campaigns and NetSuite transactions create significant attribution challenges. UTC timestamps, varying attribution windows, and format inconsistencies break correlation analysis and undermine ROI accuracy.
Here’s how to synchronize date handling for accurate campaign attribution across both platforms.
Unified timezone handling solves date correlation problems
Coefficient addresses date matching through systematic synchronization. While Google Ads uses UTC timestamps and NetSuite follows company timezone settings, automated data integration ensures consistent time references for accurate correlation.
How to make it work
Step 1. Set up timezone-based scheduling for both data sources.
Configure Coefficient’s scheduling to ensure both Google Ads and NetSuite data imports use consistent time references. This eliminates the timezone discrepancies that break attribution models.
Step 2. Import data with standardized date formats.
Pull both datasets with unified date formatting to eliminate manual conversion errors. Use Records & Lists to import NetSuite transactions with properly formatted date fields that match your Google Ads campaign data structure.
Step 3. Create custom attribution windows using SuiteQL.
Use SuiteQL Query functionality to create custom date ranges that match your sales cycle. Pull NetSuite transactions within specific timeframes relative to Google Ads campaign dates, accounting for your actual business attribution needs.
Step 4. Schedule synchronized data refreshes.
Set up automated refresh cycles that keep campaign data and transaction records aligned temporally. This prevents attribution gaps caused by data lag between systems.
Step 5. Apply date-based filtering during import.
Focus on relevant time periods by filtering data during import rather than after. This reduces dataset complexity and improves matching accuracy while maintaining attribution precision.
Achieve accurate campaign attribution
Synchronized date handling provides superior marketing attribution compared to manual reconciliation methods. Get started with automated date synchronization for reliable Google Ads and NetSuite correlation analysis.
