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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
While you can’t build a complete automated pipeline directly to Marketing Cloud Data Extensions, you can create a robust data management system that handles the Google Sheets portion and prepares your survey data for Marketing Cloud integration.
Here’s how to build the foundation of your automated survey data pipeline and connect it to Marketing Cloud using a multi-step approach.
Create the data management layer using Coefficient
Coefficient serves as the data organization and scheduling component of your pipeline. It can’t complete the full Salesforce Marketing Cloud sync, but it handles the critical data preparation steps that make your pipeline reliable.
How to make it work
Step 1. Import survey data from multiple sources into Google Sheets.
Use Coefficient to automatically import survey responses from various sources into Google Sheets. Set up scheduled imports to keep your data current without manual intervention.
Step 2. Apply data filtering and validation with AND/OR logic.
Filter survey responses based on completion status, response dates, or customer segments. Coefficient’s filtering capabilities ensure only clean, relevant data moves through your pipeline.
Step 3. Transform and format data within Google Sheets.
Use Google Sheets formulas alongside Coefficient’s data management to standardize survey responses, create calculated fields, and format data according to Marketing Cloud requirements.
Step 4. Set up scheduled data refreshes.
Configure Coefficient to refresh your survey data hourly, daily, or weekly. This maintains current data for the next stage of your pipeline.
Step 5. Export to intermediate databases for Marketing Cloud access.
Use Coefficient’s export capabilities to push processed survey data to MySQL, PostgreSQL, or MS SQL databases that Marketing Cloud can potentially access as data sources.
Step 6. Complete the Marketing Cloud integration.
For the final connection to SFMC Data Extensions, implement custom API development, Google Apps Script with Marketing Cloud API calls, or third-party automation platforms that support both your intermediate database and SFMC.
Start building your survey data pipeline
This approach positions Coefficient as the reliable data management foundation while acknowledging that Marketing Cloud integration requires additional tools. Begin setting up your automated survey data pipeline today.
