HubSpot’s custom rollup properties don’t support dynamic date range filtering. You can’t create rollups that automatically adjust their calculation window based on the current date, which is essential for accurate MRR tracking in growing businesses.
Here’s how to create the dynamic filtering capabilities that HubSpot lacks while maintaining real-time CRM synchronization.
Create dynamic date-filtered MRR calculations using Coefficient
Coefficient provides the dynamic filtering capabilities that HubSpot rollup properties fundamentally cannot support, while maintaining seamless HubSpot data synchronization.
How to make it work
Step 1. Set up dynamic filter references.
Create Coefficient imports with filters that reference spreadsheet cells containing dynamic dates. For example, set cell A1 to contain “=TODAY()-90” for a rolling 90-day window, then point your import filter to reference that cell.
Step 2. Build flexible date criteria.
Create multiple date criteria like “Invoice Date is greater than [cell reference]” and “Invoice Date is less than [cell reference]” for precise calculation windows. As the referenced cells update daily, your data imports automatically adjust to maintain the rolling date range.
Step 3. Calculate MRR on dynamically filtered datasets.
Perform sophisticated MRR calculations on the automatically filtered data using spreadsheet formulas. Your calculations will always work with the most relevant time period without manual date adjustments.
Step 4. Create multiple rolling time windows.
Set up separate imports for different date ranges (30-day, 90-day, 12-month MRR) all updating automatically. Export calculated values to different HubSpot custom properties, effectively creating multiple “dynamic rollup properties.”
Build MRR tracking that adapts automatically
This approach provides the dynamic date range functionality that HubSpot’s rollup properties simply cannot deliver. Your MRR calculations will automatically stay current and relevant as time progresses. Start building dynamic MRR tracking today.