Category: Google Analytics

How to Import Device Category Data from Google Analytics into Google Sheets

Accessing your Google Analytics Device Category data directly in Google Sheets is essential for flexible analysis, custom reporting, and sharing insights with your marketing team.

Instead of manual exports, you can set up a live connection that keeps your spreadsheet updated automatically.

This guide shows you how to import your Google Analytics Device Category data into Google Sheets using Coefficient.

TLDR

  • Step 1:

    Step 1. Install Coefficient from the Google Workspace Marketplace and connect to your Google Analytics account.

  • Step 2:

    Step 2. Select Import from… and choose Google Analytics, then select the Device Category data.

  • Step 3:

    Step 3. Configure your import settings and pull the data into your Google Sheet.

  • Step 4:

    Step 4. Set up auto-refresh to keep your Device Category data updated automatically on your preferred schedule.

Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 1: Install and Connect Coefficient

First, you need to get Coefficient for Google Sheets.

  • Open Google Sheets.
  • Go to Extensions > Add-ons > Get add-ons.
  • Search for “Coefficient” and install it from the Google Workspace Marketplace.

Once installed, open the Coefficient add-on from Extensions > Coefficient > Launch.

In the Coefficient sidebar, click “Import from…” and find Google Analytics in the list of connectors. You’ll be guided to connect your Google Analytics account securely.

Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 2: Import Google Analytics Device Category Data

After connecting, you’ll see options for importing data from Google Analytics.

  • Select the “Device Category” data from the available options.
  • Choose the specific date range and metrics you want to include with this dimension.
  • You can apply filters, segment data, and preview the data before importing.
  • Click “Import” to pull the data into your active Google Sheet tab.
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Step 3: Set Up Auto-Refresh (Optional)

To keep your Google Analytics Device Category data current, set up an automatic refresh schedule.

In the Coefficient sidebar, find your imported data.

  • Click the “Refresh” button or the three-dot menu next to your import.
  • Select “Schedule Refresh”.
  • Choose your desired frequency (e.g., daily, hourly, weekly) and time.

Coefficient will now automatically update your sheet with the latest data from Google Analytics based on your schedule.

Available Google Analytics Metrics & Dimensions

  • Sessions
  • Pageviews
  • Conversions (Key Events)
  • Traffic Source / Medium
  • Engaged Sessions
  • Session Conversion Rate
  • Total Revenue
  • Landing Page
  • Event Count
  • Campaign
  • Device Category
  • New Users

How to Import Conversions (Key Events) Data from Google Analytics into Google Sheets

Accessing your Google Analytics Conversions (Key Events) data directly in Google Sheets is essential for flexible analysis, custom reporting, and sharing insights with your marketing team.

Instead of manual exports, you can set up a live connection that keeps your spreadsheet updated automatically.

This guide shows you how to import your Google Analytics Conversions (Key Events) data into Google Sheets using Coefficient.

TLDR

  • Step 1:

    Step 1. Install Coefficient from the Google Workspace Marketplace and connect to your Google Analytics account.

  • Step 2:

    Step 2. Select Import from… and choose Google Analytics, then select the Conversions (Key Events) data.

  • Step 3:

    Step 3. Configure your import settings and pull the data into your Google Sheet.

  • Step 4:

    Step 4. Set up auto-refresh to keep your Conversions (Key Events) data updated automatically on your preferred schedule.

Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 1: Install and Connect Coefficient

First, you need to get Coefficient for Google Sheets.

  • Open Google Sheets.
  • Go to Extensions > Add-ons > Get add-ons.
  • Search for “Coefficient” and install it from the Google Workspace Marketplace.

Once installed, open the Coefficient add-on from Extensions > Coefficient > Launch.

In the Coefficient sidebar, click “Import from…” and find Google Analytics in the list of connectors. You’ll be guided to connect your Google Analytics account securely.

Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 2: Import Google Analytics Conversions (Key Events) Data

After connecting, you’ll see options for importing data from Google Analytics.

  • Select the “Conversions (Key Events)” data from the available options.
  • Choose the specific date range and dimensions/metrics you want to include with Conversions.
  • You can apply filters, segment data, and preview the data before importing.
  • Click “Import” to pull the data into your active Google Sheet tab.
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Step 3: Set Up Auto-Refresh (Optional)

To keep your Google Analytics Conversions (Key Events) data current, set up an automatic refresh schedule.

In the Coefficient sidebar, find your imported data.

  • Click the “Refresh” button or the three-dot menu next to your import.
  • Select “Schedule Refresh”.
  • Choose your desired frequency (e.g., daily, hourly, weekly) and time.

Coefficient will now automatically update your sheet with the latest data from Google Analytics based on your schedule.

Available Google Analytics Metrics & Dimensions

  • Sessions
  • Pageviews
  • Conversions (Key Events)
  • Traffic Source / Medium
  • Engaged Sessions
  • Session Conversion Rate
  • Total Revenue
  • Landing Page
  • Event Count
  • Campaign
  • Device Category
  • New Users

How to Import Campaign Data from Google Analytics into Google Sheets

Accessing your Google Analytics Campaign data directly in Google Sheets is essential for flexible analysis, custom reporting, and sharing insights with your marketing team.

Instead of manual exports, you can set up a live connection that keeps your spreadsheet updated automatically.

This guide shows you how to import your Google Analytics Campaign data into Google Sheets using Coefficient.

TLDR

  • Step 1:

    Step 1. Install Coefficient from the Google Workspace Marketplace and connect to your Google Analytics account.

  • Step 2:

    Step 2. Select Import from… and choose Google Analytics, then select the Campaign data.

  • Step 3:

    Step 3. Configure your import settings and pull the data into your Google Sheet.

  • Step 4:

    Step 4. Set up auto-refresh to keep your Campaign data updated automatically on your preferred schedule.

Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 1: Install and Connect Coefficient

First, you need to get Coefficient for Google Sheets.

  • Open Google Sheets.
  • Go to Extensions > Add-ons > Get add-ons.
  • Search for “Coefficient” and install it from the Google Workspace Marketplace.

Once installed, open the Coefficient add-on from Extensions > Coefficient > Launch.

In the Coefficient sidebar, click “Import from…” and find Google Analytics in the list of connectors. You’ll be guided to connect your Google Analytics account securely.

Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 2: Import Google Analytics Campaign Data

After connecting, you’ll see options for importing data from Google Analytics.

  • Select the “Campaign” data from the available options.
  • Choose the specific date range and metrics you want to include with this dimension.
  • You can apply filters, segment data, and preview the data before importing.
  • Click “Import” to pull the data into your active Google Sheet tab.
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Step 3: Set Up Auto-Refresh (Optional)

To keep your Google Analytics Campaign data current, set up an automatic refresh schedule.

In the Coefficient sidebar, find your imported data.

  • Click the “Refresh” button or the three-dot menu next to your import.
  • Select “Schedule Refresh”.
  • Choose your desired frequency (e.g., daily, hourly, weekly) and time.

Coefficient will now automatically update your sheet with the latest data from Google Analytics based on your schedule.

Available Google Analytics Metrics & Dimensions

  • Sessions
  • Pageviews
  • Conversions (Key Events)
  • Traffic Source / Medium
  • Engaged Sessions
  • Session Conversion Rate
  • Total Revenue
  • Landing Page
  • Event Count
  • Campaign
  • Device Category
  • New Users

How to Import Average Engagement Time Data from Google Analytics into Google Sheets

Accessing your Google Analytics Average Engagement Time data directly in Google Sheets is essential for flexible analysis, custom reporting, and sharing insights with your marketing team.

Instead of manual exports, you can set up a live connection that keeps your spreadsheet updated automatically.

This guide shows you how to import your Google Analytics Average Engagement Time data into Google Sheets using Coefficient.

TLDR

  • Step 1:

    Step 1. Install Coefficient from the Google Workspace Marketplace and connect to your Google Analytics account.

  • Step 2:

    Step 2. Select Import from… and choose Google Analytics, then select the Average Engagement Time data.

  • Step 3:

    Step 3. Configure your import settings and pull the data into your Google Sheet.

  • Step 4:

    Step 4. Set up auto-refresh to keep your Average Engagement Time data updated automatically on your preferred schedule.

Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 1: Install and Connect Coefficient

First, you need to get Coefficient for Google Sheets.

  • Open Google Sheets.
  • Go to Extensions > Add-ons > Get add-ons.
  • Search for “Coefficient” and install it from the Google Workspace Marketplace.

Once installed, open the Coefficient add-on from Extensions > Coefficient > Launch.

In the Coefficient sidebar, click “Import from…” and find Google Analytics in the list of connectors. You’ll be guided to connect your Google Analytics account securely.

Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 2: Import Google Analytics Average Engagement Time Data

After connecting, you’ll see options for importing data from Google Analytics.

  • Select the “Average Engagement Time” data from the available options.
  • Choose the specific date range and dimensions/metrics you want to include with Average Engagement Time.
  • You can apply filters, segment data, and preview the data before importing.
  • Click “Import” to pull the data into your active Google Sheet tab.
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Step 3: Set Up Auto-Refresh (Optional)

To keep your Google Analytics Average Engagement Time data current, set up an automatic refresh schedule.

In the Coefficient sidebar, find your imported data.

  • Click the “Refresh” button or the three-dot menu next to your import.
  • Select “Schedule Refresh”.
  • Choose your desired frequency (e.g., daily, hourly, weekly) and time.

Coefficient will now automatically update your sheet with the latest data from Google Analytics based on your schedule.

Available Google Analytics Metrics & Dimensions

  • Sessions
  • Pageviews
  • Conversions (Key Events)
  • Traffic Source / Medium
  • Engaged Sessions
  • Session Conversion Rate
  • Total Revenue
  • Landing Page
  • Event Count
  • Campaign
  • Device Category
  • New Users

How to Import Google Analytics Data into Excel

Analyzing Google Analytics data in Excel gives marketing teams the flexibility to create custom reports and dashboards that align with specific business goals and KPIs.

Rather than manually exporting data that quickly becomes outdated, you can establish a live connection that refreshes automatically.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store

  • Step 2:

    Connect your Google Analytics account

  • Step 3:

    Select the metrics and dimensions you want to import

  • Step 4:

    Import the data to Excel and set up auto-refresh to keep it updated

Step 1: Install Coefficient and Connect to Google Analytics

First, you’ll need to install the Coefficient add-in for Excel and connect it to your Google Analytics account:

  1. Open Excel and go to the Insert tab
  2. Click on Get Add-ins
  3. Search for “Coefficient” in the Office Add-ins store
  4. Click Add to install Coefficient
  5. Once installed, the Coefficient sidebar will appear
  6. Click “Import” to begin connecting data sources
  7. Select “Google Analytics” from the marketing integrations
  8. Log in with your Google account and authorize Coefficient to access your Google Analytics data
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Select the Google Analytics Data to Import

After connecting your Google Analytics account, you’ll need to select the specific metrics and dimensions you want to import:

  1. Choose your Google Analytics 4 property from the dropdown menu
  2. Select the date range for your data (last 7 days, last 30 days, custom range, etc.)
  3. Choose the specific metrics you want to import (Users, Sessions, Pageviews, etc.)
  4. Add dimensions to segment your data (Traffic Source/Medium, Landing Page, Device Category, etc.)
  5. Apply any filters to narrow down your data
  6. Preview your selection to ensure it contains the data you need
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Import and Set Up Auto-Refresh

Once you’ve selected the Google Analytics data you want to import, you can bring it into your Excel spreadsheet and set up automatic refreshes:

  1. Click “Import” to bring the selected data into your current Excel worksheet
  2. Choose where you want the data to be placed in your spreadsheet
    • Click on the “Automations” section in the Coefficient sidebar
    • Select “Schedule Refresh” for your imported Google Analytics data
    • Choose the frequency (hourly, daily, weekly) that works best for your reporting needs
    Set up auto-refresh to keep your data updated automatically:
  4. Optionally, set up notifications to be alerted when specific metrics change
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Available Google Analytics Data

Metrics & Dimensions

  • Sessions
  • Pageviews
  • Conversions (Key Events)
  • Traffic Source / Medium
  • Engaged Sessions
  • Session Conversion Rate
  • Total Revenue
  • Landing Page
  • Event Count
  • Campaign
  • Device Category
  • New Users

Now That You’ve Imported Google Analytics Data

With your Google Analytics data now in Excel, you can:

  • Create custom visualizations and dashboards
  • Combine web analytics with data from other sources
  • Build automated reports that refresh on schedule
  • Set up alerts for significant changes in key metrics
  • Share insights with team members who don’t have Google Analytics access

Related Resources

Want to learn more about connecting Google Analytics with your spreadsheets? Check out these resources:

Start importing your Google Analytics data into Excel today with Coefficient and transform how your team analyzes web performance metrics.

How to Import Google Analytics Device Category Data into Excel

Analyzing Device Category data from Google Analytics in Excel helps marketing and UX teams understand how users on different devices (desktop, mobile, tablet) interact with your website.

Instead of manually exporting data that quickly becomes outdated, you can create a live connection that refreshes automatically with the latest device-based metrics.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store

  • Step 2:

    Connect to your Google Analytics account

  • Step 3:

    Select Device Category as your primary dimension

  • Step 4:

    Choose metrics to analyze by device type

  • Step 5:

    Import into Excel and set up auto-refresh

Step 1: Install Coefficient and Connect to Google Analytics

Begin by installing the Coefficient add-in and connecting it to your Google Analytics account:

  1. Open Excel and navigate to the Insert tab
  2. Click on Get Add-ins
  3. Search for “Coefficient” in the Office Add-ins store
  4. Click Add to install the Coefficient add-in
  5. Once installed, the Coefficient sidebar will appear
  6. Click “Import” to begin connecting data sources
  7. Select “Google Analytics” from the marketing integrations
  8. Log in with your Google account and authorize Coefficient to access your data
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Select and Configure Device Category Data

After connecting your Google Analytics account, configure your Device Category data import:

  1. Choose your Google Analytics 4 property from the dropdown menu
  2. Set your desired date range (last 7 days, last 30 days, custom range, etc.)
  3. Select “Device Category” as your primary dimension
    • Sessions to measure traffic volume by device
    • Conversion rate to compare effectiveness across devices
    • Bounce rate to assess initial engagement differences
    • Average session duration to understand usage patterns
    Add metrics to analyze by device type:
  5. Add secondary dimensions like source/medium or landing page for deeper insights
  6. Preview your selection to ensure it provides the device insights you need
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Import and Set Up Auto-Refresh

Once you’ve configured your Device Category data selection, import it into Excel and set up automatic refreshes:

  1. Click “Import” to bring the Device Category data into your Excel worksheet
  2. Choose where you want the data to be placed in your spreadsheet
    • Navigate to the “Automations” tab in the Coefficient sidebar
    • Select “Schedule Refresh” for your imported device data
    • Choose your preferred refresh frequency (hourly, daily, weekly)
    Set up auto-refresh to keep your device performance data current:
  4. Optionally, set up alerts for significant changes in device usage patterns
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Available Google Analytics Data

Metrics & Dimensions

  • Sessions
  • Pageviews
  • Conversions (Key Events)
  • Traffic Source / Medium
  • Engaged Sessions
  • Session Conversion Rate
  • Total Revenue
  • Landing Page
  • Event Count
  • Campaign
  • Device Category
  • New Users

Analyzing Device Category Data in Excel

With your Device Category data now in Excel, you can create valuable analyses like:

  • Performance comparison across desktop, mobile, and tablet users
  • Device usage trends over time
  • Device-specific conversion funnels
  • Custom visualizations showing the device mix of your audience
  • Automated reports that highlight device-based performance gaps

Related Resources

For more information about working with Google Analytics data in your spreadsheets:

Start importing your Google Analytics Device Category data into Excel today with Coefficient and transform how your team analyzes device-based user behavior.

How to Import Google Analytics Engaged Sessions Data into Excel

Analyzing Engaged Sessions data from Google Analytics in Excel helps marketing teams understand which visitors are meaningfully interacting with your site beyond just page visits.

Instead of manually exporting data that quickly becomes outdated, you can create a live connection that refreshes automatically with the latest metrics.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store

  • Step 2:

    Connect to your Google Analytics account

  • Step 3:

    Select Engaged Sessions as your primary metric

  • Step 4:

    Configure dimensions to segment your engagement data

  • Step 5:

    Import into Excel and set up auto-refresh

Step 1: Install Coefficient and Connect to Google Analytics

Begin by installing the Coefficient add-in and connecting it to your Google Analytics account:

  1. Open Excel and navigate to the Insert tab
  2. Click on Get Add-ins
  3. Search for “Coefficient” in the Office Add-ins store
  4. Click Add to install the Coefficient add-in
  5. Once installed, the Coefficient sidebar will appear
  6. Click “Import” to begin connecting data sources
  7. Select “Google Analytics” from the marketing integrations
  8. Log in with your Google account and authorize Coefficient to access your data
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Select and Configure Engaged Sessions Data

After connecting your Google Analytics account, configure your Engaged Sessions data import:

  1. Choose your Google Analytics 4 property from the dropdown menu
  2. Set your desired date range (last 7 days, last 30 days, custom range, etc.)
  3. Select “Engaged Sessions” as your primary metric
    • By date to track trends over time
    • By source/medium to identify which channels bring engaged users
    • By landing page to see which content drives engagement
    • By device category to understand platform-based engagement differences
    Add dimensions to segment your engagement data:
  5. Apply filters if you want to focus on specific segments of your engagement data
  6. Preview your selection to ensure it provides the insights you need
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Import and Set Up Auto-Refresh

Once you’ve configured your Engaged Sessions data selection, import it into Excel and set up automatic refreshes:

  1. Click “Import” to bring the Engaged Sessions data into your Excel worksheet
  2. Choose where you want the data to be placed in your spreadsheet
    • Navigate to the “Automations” tab in the Coefficient sidebar
    • Select “Schedule Refresh” for your imported Engaged Sessions data
    • Choose your preferred refresh frequency (hourly, daily, weekly)
    Set up auto-refresh to keep your engagement data current:
  4. Optionally, set up alerts for significant changes in engagement metrics
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Available Google Analytics Data

Metrics & Dimensions

  • Sessions
  • Pageviews
  • Conversions (Key Events)
  • Traffic Source / Medium
  • Engaged Sessions
  • Session Conversion Rate
  • Total Revenue
  • Landing Page
  • Event Count
  • Campaign
  • Device Category
  • New Users

Analyzing Engaged Sessions Data in Excel

With your Engaged Sessions data now in Excel, you can create valuable analyses like:

  • Engagement rate trends over time
  • Comparison of engaged sessions across different traffic sources
  • Correlation between content types and engagement levels
  • Custom visualizations that show engagement alongside other metrics
  • Automated reports that refresh with the latest engagement data

Related Resources

For more information about working with Google Analytics data in your spreadsheets:

Start importing your Google Analytics Engaged Sessions data into Excel today with Coefficient and transform how your team analyzes quality user interactions.

How to Import Google Analytics Conversions (Key Events) Data into Excel

Analyzing Conversions (Key Events) data from Google Analytics in Excel helps marketing and revenue teams understand which actions users are taking on your site and how effectively your funnels are performing.

Instead of manually exporting data that quickly becomes outdated, you can establish a live connection that refreshes automatically.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store

  • Step 2:

    Connect to your Google Analytics account

  • Step 3:

    Select Conversions (Key Events) as your primary metric

  • Step 4:

    Configure dimensions to segment your conversion data

  • Step 5:

    Import into Excel and set up auto-refresh

Step 1: Install Coefficient and Connect to Google Analytics

Begin by installing the Coefficient add-in and connecting it to your Google Analytics account:

  1. Open Excel and navigate to the Insert tab
  2. Click on Get Add-ins
  3. Search for “Coefficient” in the Office Add-ins store
  4. Click Add to install the Coefficient add-in
  5. Once installed, the Coefficient sidebar will appear
  6. Click “Import” to begin connecting data sources
  7. Select “Google Analytics” from the marketing integrations
  8. Log in with your Google account and authorize Coefficient to access your data
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Select and Configure Conversions Data

After connecting your Google Analytics account, configure your Conversions data import:

  1. Choose your Google Analytics 4 property from the dropdown menu
  2. Set your desired date range (last 7 days, last 30 days, custom range, etc.)
  3. Select “Conversions” or specific conversion events as your primary metrics
    • By event name to track different conversion types
    • By date to monitor trends over time
    • By source/medium to identify which channels drive conversions
    • By user demographics to understand who converts best
    Add dimensions to segment your conversion data:
  5. Apply filters if you want to focus on specific segments of your conversion data
  6. Preview your selection to ensure it provides the insights you need
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Import and Set Up Auto-Refresh

Once you’ve configured your Conversions data selection, import it into Excel and set up automatic refreshes:

  1. Click “Import” to bring the Conversions data into your Excel worksheet
  2. Choose where you want the data to be placed in your spreadsheet
    • Navigate to the “Automations” tab in the Coefficient sidebar
    • Select “Schedule Refresh” for your imported Conversions data
    • Choose your preferred refresh frequency (hourly, daily, weekly)
    Set up auto-refresh to keep your Conversions data current:
  4. Optionally, set up alerts for significant changes in conversion metrics
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Available Google Analytics Data

Metrics & Dimensions

  • Sessions
  • Pageviews
  • Conversions (Key Events)
  • Traffic Source / Medium
  • Engaged Sessions
  • Session Conversion Rate
  • Total Revenue
  • Landing Page
  • Event Count
  • Campaign
  • Device Category
  • New Users

Analyzing Conversions Data in Excel

With your Conversions data now in Excel, you can create valuable analyses like:

  • Conversion rate trends over time
  • Comparison of conversion performance across different channels
  • Correlation between marketing campaigns and conversion spikes
  • Custom visualizations that show conversion funnels and drop-off points
  • ROI calculations based on conversion value and marketing spend

Related Resources

For more information about working with Google Analytics data in your spreadsheets:

Start importing your Google Analytics Conversions data into Excel today with Coefficient and transform how your team tracks and optimizes conversion performance.

How to Import Google Analytics Campaign Data into Excel

Analyzing Campaign data from Google Analytics in Excel helps marketing teams understand which promotional efforts are driving traffic, engagement, and conversions to your website.

Rather than manually exporting data that quickly becomes outdated, you can create a live connection that refreshes automatically with the latest campaign metrics.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store

  • Step 2:

    Connect to your Google Analytics account

  • Step 3:

    Select Campaign as your primary dimension

  • Step 4:

    Choose metrics to analyze by campaign

  • Step 5:

    Import into Excel and set up auto-refresh

Step 1: Install Coefficient and Connect to Google Analytics

Begin by installing the Coefficient add-in and connecting it to your Google Analytics account:

  1. Open Excel and navigate to the Insert tab
  2. Click on Get Add-ins
  3. Search for “Coefficient” in the Office Add-ins store
  4. Click Add to install the Coefficient add-in
  5. Once installed, the Coefficient sidebar will appear
  6. Click “Import” to begin connecting data sources
  7. Select “Google Analytics” from the marketing integrations
  8. Log in with your Google account and authorize Coefficient to access your data
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Select and Configure Campaign Data

After connecting your Google Analytics account, configure your Campaign data import:

  1. Choose your Google Analytics 4 property from the dropdown menu
  2. Set your desired date range (last 7 days, last 30 days, custom range, etc.)
  3. Select “Campaign” as your primary dimension
    • Sessions to measure traffic volume
    • Conversions to track goal completions
    • Revenue to assess monetary impact
    • Engagement metrics to evaluate quality of traffic
    Add metrics to analyze by campaign:
  5. Apply filters if you want to focus on specific campaigns
  6. Preview your selection to ensure it provides the insights you need
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Import and Set Up Auto-Refresh

Once you’ve configured your Campaign data selection, import it into Excel and set up automatic refreshes:

  1. Click “Import” to bring the Campaign data into your Excel worksheet
  2. Choose where you want the data to be placed in your spreadsheet
    • Navigate to the “Automations” tab in the Coefficient sidebar
    • Select “Schedule Refresh” for your imported campaign data
    • Choose your preferred refresh frequency (hourly, daily, weekly)
    Set up auto-refresh to keep your campaign performance data current:
  4. Optionally, set up alerts for significant changes in campaign performance
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Available Google Analytics Data

Metrics & Dimensions

  • Sessions
  • Pageviews
  • Conversions (Key Events)
  • Traffic Source / Medium
  • Engaged Sessions
  • Session Conversion Rate
  • Total Revenue
  • Landing Page
  • Event Count
  • Campaign
  • Device Category
  • New Users

Analyzing Campaign Data in Excel

With your Campaign data now in Excel, you can create valuable analyses like:

  • Campaign performance comparison across key metrics
  • ROI calculations for different marketing initiatives
  • Performance trends over time for ongoing campaigns
  • Custom visualizations highlighting your most effective campaigns
  • Automated reports that track campaign effectiveness in real-time

Related Resources

For more information about working with Google Analytics data in your spreadsheets:

Start importing your Google Analytics Campaign data into Excel today with Coefficient and transform how your team analyzes marketing effectiveness.

How to Import Google Analytics Event Count Data into Excel

Analyzing Event Count data from Google Analytics in Excel helps marketing teams understand how users interact with your website and which actions they take most frequently.

Instead of manually exporting data that quickly becomes outdated, you can create a live connection that refreshes automatically with the latest event metrics.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store

  • Step 2:

    Connect to your Google Analytics account

  • Step 3:

    Select Event Count as your primary metric

  • Step 4:

    Configure dimensions to segment your event data

  • Step 5:

    Import into Excel and set up auto-refresh

Step 1: Install Coefficient and Connect to Google Analytics

Begin by installing the Coefficient add-in and connecting it to your Google Analytics account:

  1. Open Excel and navigate to the Insert tab
  2. Click on Get Add-ins
  3. Search for “Coefficient” in the Office Add-ins store
  4. Click Add to install the Coefficient add-in
  5. Once installed, the Coefficient sidebar will appear
  6. Click “Import” to begin connecting data sources
  7. Select “Google Analytics” from the marketing integrations
  8. Log in with your Google account and authorize Coefficient to access your data
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Select and Configure Event Count Data

After connecting your Google Analytics account, configure your Event Count data import:

  1. Choose your Google Analytics 4 property from the dropdown menu
  2. Set your desired date range (last 7 days, last 30 days, custom range, etc.)
  3. Select “Event Count” as your primary metric
    • By event name to see which actions occur most frequently
    • By date to track trends over time
    • By page to understand where events happen
    • By user type to compare new vs. returning users
    Add dimensions to segment your event data:
  5. Apply filters if you want to focus on specific types of events
  6. Preview your selection to ensure it provides the insights you need
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Import and Set Up Auto-Refresh

Once you’ve configured your Event Count data selection, import it into Excel and set up automatic refreshes:

  1. Click “Import” to bring the Event Count data into your Excel worksheet
  2. Choose where you want the data to be placed in your spreadsheet
    • Navigate to the “Automations” tab in the Coefficient sidebar
    • Select “Schedule Refresh” for your imported event data
    • Choose your preferred refresh frequency (hourly, daily, weekly)
    Set up auto-refresh to keep your event data current:
  4. Optionally, set up alerts for significant changes in event metrics
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Available Google Analytics Data

Metrics & Dimensions

  • Sessions
  • Pageviews
  • Conversions (Key Events)
  • Traffic Source / Medium
  • Engaged Sessions
  • Session Conversion Rate
  • Total Revenue
  • Landing Page
  • Event Count
  • Campaign
  • Device Category
  • New Users

Analyzing Event Count Data in Excel

With your Event Count data now in Excel, you can create valuable analyses like:

  • Most frequent user interactions ranked by volume
  • Event trends over time to identify changing user behaviors
  • Funnel analysis showing progression through key events
  • Custom visualizations highlighting user engagement patterns
  • Automated reports that track event performance across your site

Related Resources

For more information about working with Google Analytics data in your spreadsheets:

Start importing your Google Analytics Event Count data into Excel today with Coefficient and transform how your team analyzes user interactions.