How to Import Google Analytics Data into Excel

using Coefficient excel Add-in (500k+ users)

Learn how to efficiently import Google Analytics data directly into Excel using Coefficient. Get real-time web analytics metrics in your spreadsheets without manual exports.

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Analyzing Google Analytics data in Excel gives marketing teams the flexibility to create custom reports and dashboards that align with specific business goals and KPIs.

Rather than manually exporting data that quickly becomes outdated, you can establish a live connection that refreshes automatically.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store

  • Step 2:

    Connect your Google Analytics account

  • Step 3:

    Select the metrics and dimensions you want to import

  • Step 4:

    Import the data to Excel and set up auto-refresh to keep it updated

Step 1: Install Coefficient and Connect to Google Analytics

First, you’ll need to install the Coefficient add-in for Excel and connect it to your Google Analytics account:

  1. Open Excel and go to the Insert tab
  2. Click on Get Add-ins
  3. Search for “Coefficient” in the Office Add-ins store
  4. Click Add to install Coefficient
  5. Once installed, the Coefficient sidebar will appear
  6. Click “Import” to begin connecting data sources
  7. Select “Google Analytics” from the marketing integrations
  8. Log in with your Google account and authorize Coefficient to access your Google Analytics data
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Select the Google Analytics Data to Import

After connecting your Google Analytics account, you’ll need to select the specific metrics and dimensions you want to import:

  1. Choose your Google Analytics 4 property from the dropdown menu
  2. Select the date range for your data (last 7 days, last 30 days, custom range, etc.)
  3. Choose the specific metrics you want to import (Users, Sessions, Pageviews, etc.)
  4. Add dimensions to segment your data (Traffic Source/Medium, Landing Page, Device Category, etc.)
  5. Apply any filters to narrow down your data
  6. Preview your selection to ensure it contains the data you need
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Import and Set Up Auto-Refresh

Once you’ve selected the Google Analytics data you want to import, you can bring it into your Excel spreadsheet and set up automatic refreshes:

  1. Click “Import” to bring the selected data into your current Excel worksheet
  2. Choose where you want the data to be placed in your spreadsheet
    • Click on the “Automations” section in the Coefficient sidebar
    • Select “Schedule Refresh” for your imported Google Analytics data
    • Choose the frequency (hourly, daily, weekly) that works best for your reporting needs
    Set up auto-refresh to keep your data updated automatically:
  3. Optionally, set up notifications to be alerted when specific metrics change
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Available Google Analytics Data

Metrics & Dimensions

  • Sessions
  • Pageviews
  • Conversions (Key Events)
  • Traffic Source / Medium
  • Engaged Sessions
  • Session Conversion Rate
  • Total Revenue
  • Landing Page
  • Event Count
  • Campaign
  • Device Category
  • New Users

Now That You’ve Imported Google Analytics Data

With your Google Analytics data now in Excel, you can:

  • Create custom visualizations and dashboards
  • Combine web analytics with data from other sources
  • Build automated reports that refresh on schedule
  • Set up alerts for significant changes in key metrics
  • Share insights with team members who don’t have Google Analytics access

Related Resources

Want to learn more about connecting Google Analytics with your spreadsheets? Check out these resources:

Start importing your Google Analytics data into Excel today with Coefficient and transform how your team analyzes web performance metrics.

Frequently Asked Questions

  • How to get Google Analytics data from Excel?

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    To get Google Analytics data in Excel, you typically need to manually export CSV files or use complex API connections. This process is time-consuming and creates static data snapshots.With Coefficient, you can directly import live Google Analytics data into Excel with just a few clicks, keeping your metrics automatically updated.

  • How do I get a list of metrics in Google Analytics?

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    You can view available metrics in Google Analytics by:

    1. Going to the Reports section in GA4
    2. Exploring the Library tab to see standard reports
    3. Using the Explore section to see available metrics

    With Coefficient, all available Google Analytics metrics are organized and easily selectable when importing data to Excel.

  • How do I download Google Analytics data?

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    To download Google Analytics data traditionally:

    • Navigate to the report you want in GA4
    • Click the download button (usually top right)
    • Select your format (CSV, Excel, PDF)

    Alternatively, use Coefficient to import live Google Analytics data directly into Excel without manual downloading.

  • How to automate importing Google Analytics data to Excel daily?

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    To automate daily imports of Google Analytics data:

    1. Install Coefficient add-in for Excel
    2. Connect to Google Analytics and import your data
    3. Go to Automations in the Coefficient sidebar
    4. Set up a daily refresh schedule for your imported data

    This ensures your Excel reports always contain the latest Google Analytics metrics without manual updates.

  • How to send email alerts about Google Analytics data from Excel?

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    To set up email alerts for Google Analytics data changes:

    1. Import your Google Analytics data to Excel using Coefficient
    2. Go to the Automations section in Coefficient
    3. Select “Set up Notifications”
    4. Configure threshold conditions for specific metrics
    5. Add email recipients and customize your alert message

    This keeps your team informed about important trends without checking Excel or GA.

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