How to Import Google Analytics Campaign Data into Excel

Analyzing Campaign data from Google Analytics in Excel helps marketing teams understand which promotional efforts are driving traffic, engagement, and conversions to your website.

Rather than manually exporting data that quickly becomes outdated, you can create a live connection that refreshes automatically with the latest campaign metrics.

Step 1: Install Coefficient and Connect to Google Analytics

Begin by installing the Coefficient add-in and connecting it to your Google Analytics account:

1. Open Excel and navigate to the Insert tab
2. Click on Get Add-ins
3. Search for “Coefficient” in the Office Add-ins store
4. Click Add to install the Coefficient add-in
5. Once installed, the Coefficient sidebar will appear
6. Click “Import” to begin connecting data sources
7. Select “Google Analytics” from the marketing integrations
8. Log in with your Google account and authorize Coefficient to access your data

Step 2: Select and Configure Campaign Data

After connecting your Google Analytics account, configure your Campaign data import:

1. Choose your Google Analytics 4 property from the dropdown menu
2. Set your desired date range (last 7 days, last 30 days, custom range, etc.)
3. Select “Campaign” as your primary dimension
4. • Sessions to measure traffic volume
   • Conversions to track goal completions
   • Revenue to assess monetary impact
   • Engagement metrics to evaluate quality of traffic
   Add metrics to analyze by campaign:
5. Apply filters if you want to focus on specific campaigns
6. Preview your selection to ensure it provides the insights you need

Step 3: Import and Set Up Auto-Refresh

Once you’ve configured your Campaign data selection, import it into Excel and set up automatic refreshes:

1. Click “Import” to bring the Campaign data into your Excel worksheet
2. Choose where you want the data to be placed in your spreadsheet
3. • Navigate to the “Automations” tab in the Coefficient sidebar
   • Select “Schedule Refresh” for your imported campaign data
   • Choose your preferred refresh frequency (hourly, daily, weekly)
   Set up auto-refresh to keep your campaign performance data current:
4. Optionally, set up alerts for significant changes in campaign performance

Analyzing Campaign Data in Excel

With your Campaign data now in Excel, you can create valuable analyses like:

• Campaign performance comparison across key metrics
• ROI calculations for different marketing initiatives
• Performance trends over time for ongoing campaigns
• Custom visualizations highlighting your most effective campaigns
• Automated reports that track campaign effectiveness in real-time

Related Resources

For more information about working with Google Analytics data in your spreadsheets:

• Google Analytics Excel Integration Guide
• Google Analytics and Google Sheets Integration

Start importing your Google Analytics Campaign data into Excel today with Coefficient and transform how your team analyzes marketing effectiveness.