How to Import Google Analytics Device Category Data into Excel

Analyzing Device Category data from Google Analytics in Excel helps marketing and UX teams understand how users on different devices (desktop, mobile, tablet) interact with your website.

Instead of manually exporting data that quickly becomes outdated, you can create a live connection that refreshes automatically with the latest device-based metrics.

Step 1: Install Coefficient and Connect to Google Analytics

Begin by installing the Coefficient add-in and connecting it to your Google Analytics account:

1. Open Excel and navigate to the Insert tab
2. Click on Get Add-ins
3. Search for “Coefficient” in the Office Add-ins store
4. Click Add to install the Coefficient add-in
5. Once installed, the Coefficient sidebar will appear
6. Click “Import” to begin connecting data sources
7. Select “Google Analytics” from the marketing integrations
8. Log in with your Google account and authorize Coefficient to access your data

Step 2: Select and Configure Device Category Data

After connecting your Google Analytics account, configure your Device Category data import:

1. Choose your Google Analytics 4 property from the dropdown menu
2. Set your desired date range (last 7 days, last 30 days, custom range, etc.)
3. Select “Device Category” as your primary dimension
4. • Sessions to measure traffic volume by device
   • Conversion rate to compare effectiveness across devices
   • Bounce rate to assess initial engagement differences
   • Average session duration to understand usage patterns
   Add metrics to analyze by device type:
5. Add secondary dimensions like source/medium or landing page for deeper insights
6. Preview your selection to ensure it provides the device insights you need

Step 3: Import and Set Up Auto-Refresh

Once you’ve configured your Device Category data selection, import it into Excel and set up automatic refreshes:

1. Click “Import” to bring the Device Category data into your Excel worksheet
2. Choose where you want the data to be placed in your spreadsheet
3. • Navigate to the “Automations” tab in the Coefficient sidebar
   • Select “Schedule Refresh” for your imported device data
   • Choose your preferred refresh frequency (hourly, daily, weekly)
   Set up auto-refresh to keep your device performance data current:
4. Optionally, set up alerts for significant changes in device usage patterns

Analyzing Device Category Data in Excel

With your Device Category data now in Excel, you can create valuable analyses like:

• Performance comparison across desktop, mobile, and tablet users
• Device usage trends over time
• Device-specific conversion funnels
• Custom visualizations showing the device mix of your audience
• Automated reports that highlight device-based performance gaps

Related Resources

For more information about working with Google Analytics data in your spreadsheets:

• Google Analytics Excel Integration Guide
• Google Analytics and Google Sheets Integration

Start importing your Google Analytics Device Category data into Excel today with Coefficient and transform how your team analyzes device-based user behavior.