How to Import Google Analytics Engaged Sessions Data into Excel

Analyzing Engaged Sessions data from Google Analytics in Excel helps marketing teams understand which visitors are meaningfully interacting with your site beyond just page visits.

Instead of manually exporting data that quickly becomes outdated, you can create a live connection that refreshes automatically with the latest metrics.

Step 1: Install Coefficient and Connect to Google Analytics

Begin by installing the Coefficient add-in and connecting it to your Google Analytics account:

1. Open Excel and navigate to the Insert tab
2. Click on Get Add-ins
3. Search for “Coefficient” in the Office Add-ins store
4. Click Add to install the Coefficient add-in
5. Once installed, the Coefficient sidebar will appear
6. Click “Import” to begin connecting data sources
7. Select “Google Analytics” from the marketing integrations
8. Log in with your Google account and authorize Coefficient to access your data

Step 2: Select and Configure Engaged Sessions Data

After connecting your Google Analytics account, configure your Engaged Sessions data import:

1. Choose your Google Analytics 4 property from the dropdown menu
2. Set your desired date range (last 7 days, last 30 days, custom range, etc.)
3. Select “Engaged Sessions” as your primary metric
4. • By date to track trends over time
   • By source/medium to identify which channels bring engaged users
   • By landing page to see which content drives engagement
   • By device category to understand platform-based engagement differences
   Add dimensions to segment your engagement data:
5. Apply filters if you want to focus on specific segments of your engagement data
6. Preview your selection to ensure it provides the insights you need

Step 3: Import and Set Up Auto-Refresh

Once you’ve configured your Engaged Sessions data selection, import it into Excel and set up automatic refreshes:

1. Click “Import” to bring the Engaged Sessions data into your Excel worksheet
2. Choose where you want the data to be placed in your spreadsheet
3. • Navigate to the “Automations” tab in the Coefficient sidebar
   • Select “Schedule Refresh” for your imported Engaged Sessions data
   • Choose your preferred refresh frequency (hourly, daily, weekly)
   Set up auto-refresh to keep your engagement data current:
4. Optionally, set up alerts for significant changes in engagement metrics

Analyzing Engaged Sessions Data in Excel

With your Engaged Sessions data now in Excel, you can create valuable analyses like:

• Engagement rate trends over time
• Comparison of engaged sessions across different traffic sources
• Correlation between content types and engagement levels
• Custom visualizations that show engagement alongside other metrics
• Automated reports that refresh with the latest engagement data

Related Resources

For more information about working with Google Analytics data in your spreadsheets:

• Google Analytics Excel Integration Guide
• Google Analytics and Google Sheets Integration

Start importing your Google Analytics Engaged Sessions data into Excel today with Coefficient and transform how your team analyzes quality user interactions.