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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
NetSuite’s base limit of 15 simultaneous RESTlet API calls often causes sync failures in traditional CRM integration scenarios. Add SuiteCloud Plus licenses and you get 10 more calls, but continuous bidirectional sync still hits these limits fast.
The real solution isn’t finding workarounds for API limits. It’s eliminating the architecture that causes the problem in the first place.
Solve API throttling by changing your sync approach using Coefficient
Coefficient’s architecture inherently solves API rate limit challenges that plague continuous bidirectional sync operations. Instead of implementing complex workarounds like exponential backoff or queue management, you eliminate the need for continuous API polling entirely.
This approach prevents API exhaustion scenarios while reducing the infrastructure complexity required for integration error handling.
How to make it work
Step 1. Use efficient single-call data retrieval.
Single API calls retrieve complete datasets rather than multiple calls for individual record updates typical in bidirectional sync. This dramatically reduces your API call consumption compared to traditional sync operations that poll for changes continuously.
Step 2. Implement intelligent scheduling to distribute API calls.
Automated refresh scheduling distributes API calls across time periods, preventing the throttling that occurs when CRM systems attempt continuous real-time synchronization. You control when API calls happen instead of letting sync triggers overwhelm NetSuite’s limits.
Step 3. Optimize with data preview validation.
The data preview feature shows the first 50 rows, allowing you to validate queries without consuming full API quotas. This prevents the wasted API calls that occur when bidirectional sync systems process entire datasets just to detect changes.
Step 4. Leverage SuiteQL for bulk operations.
Custom queries with 100,000 row limits enable bulk data operations that would require hundreds of individual API calls in traditional sync workflows. Write efficient queries that join multiple tables and apply complex logic in a single API call.
Stop fighting API limits and start working with them
API rate limits become irrelevant when you design your data access around efficiency instead of continuous polling. Build your API-efficient NetSuite integration today.
