How to Import Performance Metrics Data from Facebook Insights into Excel

Tracking your Facebook performance metrics is essential for social media success. Instead of manually exporting data that quickly becomes outdated, you can create a live connection between Facebook Insights and Excel.

This guide shows you how to import Facebook Insights Performance Metrics directly into Excel for better analytics.

How to Import Facebook Insights Performance Metrics into Excel

Step 1: Install Coefficient and Connect Your Facebook Insights Account

First, you’ll need to install the Coefficient add-in and connect it to your Facebook account:

1. Open Excel
2. Go to the Insert tab
3. Click Get Add-ins
4. Search for “Coefficient” and install it from the Office Add-ins store
5. Once installed, open the Coefficient sidebar
6. Click “Import from…” to see available data sources

Step 2: Select Facebook Insights as Your Data Source

Now you’ll need to select Facebook Insights and authenticate your account:

1. In the Coefficient sidebar, select “Marketing” from the categories
2. Choose “Facebook Insights” from the available marketing integrations
3. Click “Connect” and follow the authentication prompts to link your Facebook account
4. Once connected, you’ll see the available data objects from Facebook Insights

Step 3: Import Facebook Insights Performance Metrics Data

After connecting your account, you can import your Performance Metrics data:

1. Select “Performance Metrics” from the list of available objects
2. Choose the specific metrics you want to import (reach, impressions, engagement rate, etc.)
3. Apply any filters needed (date range, specific pages, etc.)
4. Select where to import the data in your spreadsheet
5. Click “Import” to bring the performance data into Excel

With your performance metrics in Excel, you can create custom dashboards, track trends over time, and combine your Facebook data with other marketing metrics for comprehensive reporting.