Display Google Ads data in Salesforce dashboard without creating custom objects

While you can’t display Google Ads data in Salesforce dashboards without some form of data storage, the custom object approach is much simpler than you might think.

External Objects have major limitations for Google Ads reporting, and embedded dashboards don’t integrate with Salesforce’s native features. Here’s the most practical solution.

Streamline Google Ads reporting with automated custom object creation using Coefficient

Coefficient eliminates the complexity of manual custom object setup by auto-creating field mappings when you import Google Ads data from Google Sheets. You get full Salesforce reporting capabilities without the technical overhead.

How to make it work

Step 1. Export Google Ads data to Google Sheets.

Set up your Google Ads reports in Google Sheets, either manually or through automated export tools. Include key metrics like campaign performance, cost data, and conversion tracking.

Step 2. Connect Coefficient to your data sources.

Link both your Google Sheets containing Google Ads data and your Salesforce org. Coefficient will analyze your data structure and suggest optimal field mappings.

Step 3. Configure automated imports with custom object creation.

Let Coefficient create the necessary custom objects and fields automatically. Set up daily or weekly imports to match your Google Ads reporting cycles and ensure fresh data.

Step 4. Build comprehensive marketing dashboards.

Create Lightning dashboard components that combine Google Ads performance metrics with Salesforce lead and opportunity data. Track ROI, customer acquisition costs, and campaign attribution in one unified view.

Get the full picture of your marketing performance

This approach gives you complete Google Ads reporting integration with Salesforce’s native dashboard capabilities, plus historical data preservation for trend analysis. Start building your unified marketing dashboards today.